A newcomer from Plumstead, South East London is leading the field in the nominations for the Brit Awards.
Tinie Tempah, 22, has been shortlisted in four categories for his debut album Disc-Overy.
His tally is more than the two nominations each for established artists such as Cheryl Cole and Take That.
The Geordie lass is up for Best British Single for her hit record Parachute and Best British Female Artist.
Meanwhile, Take That - boosted by the return of Robbie Williams - are contenders for two prizes.
One of these is the prestigious best album trophy.
Other new faces joining Tinie on the list include Jessie J, a rising star in a style of music known as dubstep, balladeer Ellie Goulding and boy band The Wanted.
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