What will Robert Pattinson's legion of female fans make of this?
The vampire heart-throb has given his mane of 'run-your-fingers-through-it' hair the chop.
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Rob debuted a quirky style at the Comic Con conference this week.
The chaotic cut appeared to be half shaved on one side of his head.
His new style isn't a fashion statement though – it's for a film role.
The screen idol plays a high-flying finance manager in Cosmopolis.
During one scene he apparently storms out half way through a disastrous haircut.
The 25-year-old actor joined his Twilight colleagues – including his real life girlfriend Kristen Stewart and Taylor Lautner – at Comic Con.
They were all there to promote the new film in the vampire romance saga Breaking Dawn – Part 1.
During a question and answer session Rob and Kristen gave a rare insight into their relationship.
Asked if they had any nerdy habits, the British actor volunteered the information that Kristen "only watches the cooking channel".
He added: "Especially on-set - she has a TV in the makeup trailer.
"It's her only diva-ish behaviour - having the cooking channel on all the time in every room."
Kristen's comeback was: "You reap all the benefits!"
From the couple's exhange it would perhaps be safe to assume Kristen is the one who's in charge in the kitchen.
See the Twilight star's changing style