Craig Melvin was left mortified on Wednesday when he realized his mom had called in to the Today show to ask how to get her "kids to help on Thanksgiving day when all he wants to do is watch football?"
During a segment in which Bobby Flay was offering advice to callers, Sheinelle Jones remarked: "Oh, this caller has your mom's name, Bobby Jo."
WATCH: Craig Melvin left embarassed as his mom calls into Today Show
As the feed cut the video that had been submitted, Craig exclaimed "oh Jesus" as his mom appeared on screen.
"She's been disowned," he then remarked but Bobby offered some wise advice to the Melvin family, suggesting a small TV for the kitchen so that Craig could help his mom and watch the football.
"@craigmelvinnbc’s mother surprised her son when she asked @bobbyflay how a parent can get their child to help on Thanksgiving when all they want to do is watch football," the Today team captioned the video.
"Leave it to Bobby to weigh in with a fair answer! What do you think?"
Craig has two children
Craig shares two young children, Delano and Sybil, with his wife, Lindsay, and teaching them gratitude is very important to them - especially at this time of year.
The dad-of-two revealed their heartwarming tradition around the dinner table.
"Our favorite Thanksgiving tradition, and the one that we’re passing down to our children, is before we break bread, every Thanksgiving we go around the table and we talk about a few things that we’re all thankful for," he said.
"And as the kids have gotten older, the things that they are thankful for have evolved from toys and candy to being with family, so maybe the passing down of the tradition is working."