The #BlackLivesMatter movement shone a light on racial prejudice and inequality and millions joined in with protests after the horrifying death of George Floyd. It’s up to us to make sure the work of promoting change and dismantling systematic racism continues, and one new initiative that is helping push the movement forward is Black Pound Day. So what is it, and how can you help? We’ve got all the answers. Scroll down for a list of black-owned fashion brands to support, and visit blackpoundday.uk for a comprehensive list of vendors across all sectors.
RELATED: 22 fashion and beauty brands donating to Black Lives Matter
WATCH: Black Pound Day - what is it and how can you get involved?
What is Black Pound Day?
The campaign hopes to motivate UK shoppers – starting with at least one day per month to begin with - to buy from black-owned businesses, both locally and online to help make the retail economy fairer and more diverse.
“Black Pound Day is a real solution-based, community-empowering campaign and motivating endeavour that will leave a better infrastructure for the next generation to walk into,” reads the campaign’s Instagram account.
When is Black Pound Day?
It began on 27 June and going forward will be held on the first day Saturday of the month. The next one is 1 August.
How can I support Black Pound Day?
You can lend your support to Black Pound Day by shopping from black-owned businesses and brands, and recommending them to your friends and posting them on social media, tagging black-owned businesses and using the hashtag #BlackPoundDay. If you want to go the extra mile you can take part in the #BlackPoundDayChallenge by creating a video for your social channels explaining exactly how you’ll be supporting Black Pound Day.
And after you’ve made your purchases you can upload your receipt to the official website to help calculate the total spending power of Black Pound Day.
Black-owned fashion brands to shop on Black Pound Day
Yala Jewellery Koru beaded arrow earrings, £45, Wolf & Badger
Yala Jewellery’s gorgeous range of intricate designs are made with sustainable materials and it's a company that is female-founded and black-owned with roots in Kenya and the UK. It’s a collaboration between the owners and a group of talented Kenyan artisans who work together to create handmade quality jewellery, including rings, bracelets and necklaces.
Baby gift band set, £13, Etsy
Onaloo make stunning African print clothing for babies, toddlers and kids. Their gorgeous baby headbands are Etsy bestsellers, and it’s easy to see why.
Telfar longline logo print T-Shirt,
£ 147 £88, Farfetch
Telfar Clemens has been designing genderless clothing since 2005 and his motto of "it’s not just for you – it's for everyone", is the driving force behind his trendy range of off-kilter basics, deconstructed denim and shopping bags.
RELATED: The stars sharing important messages to support the Black Lives Matter movement
Ana crop top and skater skirt co-ord set, £89.98, Cultureville
Nigerian sisters Ronke and Adeola Jane left their high powered jobs in law and IT and launched Cultureville to share the beauty of African print with the world. Their stunning collection of clothes and accessories – which include gorgeous headbands, wraps, fans and masks – cater for men, women, and kids. The duo source their prints directly from West Africa, where they work with local suppliers, tailors and artisans.
Kingsley Leather bow tie, £65, Etsy
Self-taught craftsman Kingsley Thompson opened his bespoke leather goods shop in 2013. He originally dove into the traditional craft of leatherwork when he decided to make himself a wallet and was inundated with requests from friends and family who recognised his talent. Kingsley creates his sleek range of handmade wallets, belts, key rings, cufflinks, and wow – dapper leather ties - from his home workshop in Cheltenham, England.
Nubian skin Coocooa nude bralette, £27, ASOS
We all need a piece of skin-toned underwear in our wardrobe, but until recently it was impossible to find designs that matched any skin tone apart from peach. Nubian Skin founder Ade Hassan set out to change this and the result is a range of carefully edited lingerie for women of colour.
Ceres tie-detailed gathered cotton-poplin midi dress, £425, Net-A-Porter
London-based duo Camille Perry and Holly Wright worked together at Top Shop before deciding to branch out on their own, pooling their 15 years of fashion experience. Their range of timeless dresses and tops are extremely covetable indeed.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.