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Princess Kate’s favourite swimwear styles: From M&S to Melissa Odabash

Pack a Princess-approved swimsuit for your summer holiday

Princess Kate swimwear brands
Carla Challis
Commerce Partnerships Editor
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Princess Kate never fails to wow us with her spring and summer style, be it a Breton stripe paired with chic shorts or an eternally stylish midi dress.

Given Kate has such a chic wardrobe, we're in no doubt that she has a stylish selection of swimwear too, just like sister Pippa – most likely purchased from her go-to brands including M&S, Boden and Self Portrait for her fave summer holiday destinations - see where the royals love to holiday in the video below.

WATCH: The royals favourite holiday spots

How we chose the brands

From her high street favourites, to the designer labels the mum-of-three wears for royal engagements, these are the Kate Middleton-inspired bikinis and swimsuits we’re packing for our summer holidays, staycations and splash park days. 

Since we're practically Princess Kate experts, we're well-versed in her fashion choices and here we've delved into the archives and researched her most often-worn fashion brands, choosing our flattering and on-trend swimwear from those royal-approved brands.

Melissa Odabash Swimwear

Swimwear stalwart Melissa Odabash is rumoured to be the one swimwear label Kate Middleton definitely wears, and it’s a favourite among the likes of Amanda Holden and Christine Lampard too. We've heard Kate loves a white bikini, and this halter neck style is spot on for running around after Prince Louis, Prince George, and Princess Charlotte.

Boden Swimwear

Kate loves to champion the British high street and Boden is one of her go-tos, and for Princess Charlotte too. From its pretty blouses to cute cardigans, Boden’s swimwear range is second to none. How spot on for Kate is this classic swimsuit?

Alessandra Rich Swimwear

Their polka dot dresses became Duchess Kate’s 2022 uniform, but who knew the designer label made swimwear? Unfortunately, they don’t come in polka dot but metallics, check prints, and classic navy too.

M&S Swimwear

From Kate’s sell-out pink trouser suit to those classic trainers she snapped up, Kate is a big M&S advocate. M&S has a brilliantly extensive swimwear range, including swimsuits, bikinis, tankinis, rash tops, and more in florals, gingham, stripes, and plain and animal print..

We love this tummy control swimsuit, available in five colours including this cool khaki.

Faithfull The Brand Swimwear

Faithfull The Brand’s floral dresses are synonymous with the Princess and summer, so it’s only fitting that she’d love their floral swimsuits and bikinis too.

& Other Stories Swimwear

You better believe we rushed out to buy a pair of & Other Stories’ Favourite Cut jeans after Kate wore a pair. And the store’s swimwear is equally as cool, including this crinkled swimsuit, with cute shoulder ties, in four different colours.

Self Portrait Swimwear

The London-based label has been a hit with Princess Kate for years, with Kate first wearing a white dress from the brand to a film premiere in 2016 and more recently, a mint tea dress in the Bahamas. 


Accessorize Swimwear

The mother of three always causes a frenzy when she wears a pair of affordable Accessorize earrings and their swimwear is just as chic and purse-friendly too.

As well as classic styles, you’ll find trendy ribbed swimsuits, crochet bikinis, and scallop-edged one-pieces – we think Kate would look fabulous in this leopard design. Princess Diana was a fan of leopard swimwear, too.

Emilia Wickstead Swimwear

Famed for its occasion wear and tailored dresses, Emilia Wickstead also does swimwear – and we’re hedging a bet that Kate, who wears the designer’s dresses to royal engagements, will be adding this retro floral two-piece to her holiday wardrobe.

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