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The most flattering bikini brands to shop this summer

Bikini sets to make you feel amazing


Best bikinis
Hollie Brotherton
Lifestyle & Commerce Senior Writer
Updated: June 21, 2024
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It's officially bikini season, and whether it's sunbathing weather where you are or you have a sunny holiday planned, you're probably looking to upgrade your swimwear collection.

There are now so many options when it comes to shopping for bikinis and the market has become a bit of a minefield, so I've curated an edit of the most flattering sets to make sure you're as comfortable and confident as possible when poolside.

The enduring popularity of high waisted bikinis mean they feature highly, while micro bikinis are the latest trend to dominate the swimwear scene, with teeny tiny pieces now seen everywhere. Bandeau bikinis are also particularly popular right now, with the slip-on style particularly suited to those with a smaller bust.

Many of these labels are also loved by the A-list, as with access to the most coveted brands on offer, I can usually hedge my bets that celebs will be wearing bikinis that are both high quality and super stylish. And who doesn't want to feel amazing when they're sunbathing, swimming or posing for an Instagram selfie?

Swimwear brands celebrities & royals swear by

  • Heidi Klein - Pippa MiddletonPippa was pictured looking incredible in a red string bikini by Heidi Klein while on holiday in St. Barts last year, just six months after giving birth. The sister of Princess Kate has also frequently been spotted wearing ViX.
  • Isa Boulder - Dua Lipa: Dua has a swimwear wardrobe I would love to raid, but the next best thing is shopping one of her most-loved bikini brands, Isa Boulder. Based in Bali but available at the likes of NET-A-PORTER, the stunning designs are made for tropical climates.
  • Tropic of C - Hailey Bieber: Hailey's go-to swimwear style is a minimalist string bikini, and her most worn brand is Tropic of C. Founded by fellow supermodel Candice Swanepoel, it sells tops and bottoms separately, with each colour available in multiple different cuts, so you can mix and match according to the silhouette and coverage you're looking for.
  • Frankie's Bikinis - Jennifer Lopez: J.Lo shared an instagram selfie wearing Frankie's Bikinis' Firefly two-piece. The US brand is revered for its range of skimpy, sexy string bikinis and Jen's was made from a luxe scrunch ribbed fabric.
  • SKIMS Swim - Kim Kardashian: It's no surprise Kim K favours her own brand SKIMS when it comes to swimwear. What started as a shapewear brand has now evolved and offers bikinis that prioritise comfort and confidence.

How I chose the best bikinis

  • Trusted brands: I’ve researched top swimwear brands to feature bikinis loved by celebrities and shoppers alike, as well as styles favoured by the HELLO! Shopping Team.
  • Inclusivity: The bikinis featured are available in a wide variety of sizes, with some brands offering a range of XXS-4XL.
  • Sustainability: Where possible I've included brands that use sustainable methods and materials when creating their swimwear.
  • Style: Of course, aesthetics are important and the bikinis featured in my edit come in the most chic, fun and stylish designs.
  • Frankie's Bikinis

    Frankie's bikinis

    Frankie's Bikinis Cola Bikini Top and Enzo Bikini Bottoms

    Colours available: White, Black, Red, Multiple prints

    Sizes available: XS-XXL

    Features: Underwired top with lift

    Composition: 80% Nylon, 20% Spandex

    Frankie's Bikinis is one of the most searched for brands in the US and UK, thanks to its collections of sexy string styles in an array of different patterns and colours. As well as Jennifer Lopez, the womenswear label founded by Francesca Aiello counts Pamela Anderson, Kendall Jenner and Bella Hadid among its biggest fans. 

    The Cola bikini top and Enzo bikini bottoms have just dropped in this trending leopard print that's proved seriously popular on Instagram and makes the perfect skimpy set for summer.

  • Away That Day Bikinis

    Away That Day bikini

    Away That Day Palma Top & Fiji Bottoms

    Colours available: White, Black, Brown, Red, Blue, Green Plum

    Sizes available: XS-3XL

    Features: Triple lined, fully adjustable straps, tie-up back ties

    Composition: Eco-friendly ECONYL®, Regenerated Nylon

    Launched in 2019, Away That Day has very quickly become one of the most coveted global bikini brands. With sustainability at the forefront, plus stylish and flattering fits, all finished with the most luxe feeling fabric, they're without a doubt worth the investment. 

    Their pieces are designed to be mixed and matched, and bestsellers include the Palma top, which gives you a natural lift sans padding, and the Fiji bottoms, offering minimal coverage for that micro look.

  • Melissa Odabash Bikinis

    Melissa Odabash

    Melissa Odabash Miami Bikini

    Colours available: Multiple prints

    Sizes available: US 2-14

    Features: Self-tie fastenings, removable padding

    Composition: 86% Polyamide, 14% Elastane

    Former model Melissa Odabash launched her own swimwear line when she couldn't find the bikinis she wanted. Available in chic neutrals, playful prints and vibrant colours, they also come in the most figure-flattering cuts. 

    New this summer, the Miami bikini has a ring-embellished top and low-rise side-tie bikini bottoms.

  • Hunza G Bikinis

    Hunza G bikini

    Hunza G Gloria Metallic Seersucker Bikini

    Colours available: Brown

    Sizes available: One size

    Features: Slip-on top, low-rise briefs with medium coverage

    Composition: 88% Nylon, 12% LYCRA®

    Hunza G's iconic swimwear is famed for its textured sculpting seersucker material and one-size-fits-all pieces. The brand is a hit year after year with fashion fans and has been seen on the likes of Emily Ratajkowski, Rosie Huntington-Whiteley, Holly Willoughby and Michelle Keegan. 

    The Gloria bikini is one of Hunza G's most popular styles and features a bandeau top with high-rise bottoms.

  • Isa Boulder Bikinis

    Isa Boulder bikini

    Isa Boulder Droplets Bikini

    Colours available: Silver/Gold

    Sizes available: XS-XXL

    Features: Reversible, underwired cups, clasp fastening

    Composition: 75% Nylon, 25% Elastane

    Isa Boulder works exclusively with local Balinese artisans who use timeless techniques and recycled fabrics to create small batches of swimwear pieces, which is done so to minimise waste. 

    Chanel Dua Lipa in the Droplets bikini, which is made from lustrous stretch-satin, and features the brand's signature ruched cups. It's perfect to pair with an equally luxe cover up at a beach bar or party.

  • Tropic of C Bikinis

    Tropic of C

    Tropic of C Equator Bikini Top & Praia Bikini Bottoms

    Colours available: Black, Brown, Red, Navy, Yellow, Green

    Sizes available: XS-L

    Features: Adjustable neck and back ties, fully lined

    Composition: 85% ECONYL® regenerated nylon, 15% lycra® xtra life™ elastane

    Those looking to tap intro the micro bikini trend will want to take a look of Tropic of C. Founded by supermodel Candice Swanepoel, the swimwear brand was inspired by her South African heritage and a lifetime spent at the beach. 

    Loved by the likes of Hailey Beiber, who has been pictured wearing the Equator top and Praia bottoms, the bikinis mostly feature minimal coverage, with a second skin softness and two-way stretch. The fabric has a matte finish and UV protection.

  • Bond-Eye Bikinis

    Bond-Eye bikini

    Bond-Eye Animalia Ring Scout Bikini

    Colours available: Navy

    Sizes available: One size

    Features: Stretchy crinkle fabric, supportive wide straps

    Composition: 88% Nylon, 12% LYCRA®

    Founded in Bondi, Australia, Bond-Eye swimwear is all about flattering silhouettes and bikinis you can actually move in. Made from crinkle stretch fabric, the one-size-fits-all is suitable for US sizes 4-10, but always maintains its body-hugging shape.

    The bestselling Animalia bikini features the brand's classic scoop neckline with a low scooped back and cheeky coverage bottoms, all finished with chic ring detail.

  • Toco Swim Bikinis

    Toco bikini

    Toco Swim Praia Top & Monka Bottoms

    Colours available: CoconutEucalyptus, Denim, Sapphire, Bamboo, Hibiscus, Candyfloss, Aperol, Pitch, Calypso, Carnival

    Sizes available: XS-XL

    Features: Luxe hammered gold hoop, thick straps, adjustable tie back

    British swimwear label Toco Swim was launched in 2017 and now has a cult following. Made from buttery soft fabric in stylish and flattering cuts, from skimpy to more modest coverage, you can mix and match their selection of tops and bottoms. 

    Worn by the likes of Lucy Watson, the new Paria top is designed to suit all bust sizes, and comes with luxe gold hardware and thick shoulder straps, plus an adjustable tie-back that's so easy to take on and off. I love it paired with the Moka bottoms or Tabanca bottoms.

  • Seafolly Bikinis

    Seafolly bikini

    Seafolly Ciao Bella Bikini

    Colours available: Two floral prints

    Sizes available: US 2-12

    Features: Bandeau style top, side boning for shape definition, removable padding and straps, clip closure, high-waisted briefs

    Aussies know how to do swimwear and Seafolly has everything from classic one-colour styles to gorgeous printed designs. The bestselling brand has just dropped a stunning new collection for 2024, inspired by Sicilian summers.

    I love the Ciao Bella bikini, which comes in the most gorgeous bold print and has a bandeau, high-waisted cut 

  • SKIMS Bikinis

    Skims swimwear

    SKIMS Signature Swim Triangle Top & Dipped Tie Bottoms

    Colours available: Black, Brown, Pink, Green, White, Grey

    Sizes available: XXS-4XL

    Features: Adjustable ties at the neck and back, unpadded cups, lined

    Composition: 76% Recycled Nylon, 24% Spandex

    Since launching swimwear in 2022, SKIMS has sold out every collection, thanks to its inclusive sizing and flattering fits. The minimalist bikinis have a lightweight, form-fitting feel and are designed to be mixed and matched. 

    The Triangle top and Dip-Tie bottoms have been modelled by Kim herself and are classic cuts that look amazing on every figure.

  • Heidi Klein Bikinis

    Heidi Klein bikini

    Heidi Klein Slider Bikini

    Colours available: Powder Blue, Electric Blue, Olive, Orange

    Sizes available: XS-XL

    Features: Adjustable heat-resistant hardware, mid-rise, mid coverage

    Composition: 84% Polyamide, 16% Elastane

    Pippa Middleton favourite Heidi Klein has the most stunning selection of swimwear in various cuts, colours and prints. The Slider bikini looks very similar to the set she was spotted in and I love this sky blue shade.

  • Sakuranna Bikinis

    Sakuranna

    Sakuranna Alysha Bikini

    Colours available: Black, Turquoise

    Sizes available: S-L

    Features: Bandeau top, high-rise bottoms with cheeky coverage, double lined

    Sakuranna is a new bikini brand I'm obsessed with. Offering luxury swimwear and resortwear, the Alysha bikini is the stand-out piece. Made from the softest fabric, it has a bandeau and high-rise cut and statement gold hardware. Choose from chic black or icy turquoise.

  • Boux Avenue Swim Bikinis

    Boux Avenue Swim

    Boux Avenue Amalfi Bikini

    Colours available: Orange, Neon Green, Turquoise

    Sizes available: 30B-38G, US 6-18

    Features: Unpadded balconette top, Brazillian coverage briefs

    Composition:  99% polyamide 1% elastane

    Boux Avenue is famed for its gorgeous, flattering (and affordable) lingerie, but the swimwear is equally covetable. 

    Available in three bright shades, I love the Amalfi bikini for a statement style. It comes in a high-shine fabric with a supportive balconette top and Tanga bottoms. 

  • Rhodeo Cole bikinis

    rhodeo cole bikini

    Rhodeo Cole Cherry On Top Bikini

    Colours available: Yellow and orange colour-way

    Sizes available: S-L

    Features: Adjustable fasteners, triangle cup and skinny straps

    Composition: 80% nylon, 20% spandex

    British swimwear brand Rhodeo Cole launched in June 2024, with a view to bring swimwear for ‘main character babes’ to the market. The playful, fun designs with cool signature printed motifs are perfect for summer holidays, hen dos and beyond, and we particularly love the figure-sculpting cover ups.

    Each exclusive collection is available in limited quantities only, so act fast before they sell out!

  • Bluebella Swim Bikinis

    Bluebella bikini

    Bluebella Shala Bikini

    Colours available: Lilac, Black, Orange

    Sizes available: XXS-XXL

    Features: Adjustable ties, shell-inspired gold-tone embellishments

    Composition: 99% polyamide 1% elastane

    Lingerie label Bluebella dropped its first swimwear collection this summer, and it comes in a whole range of colours and cuts to suit every figure. It also has one of the most inclusive size ranges I've come across.

    I love the Shala bikini in one of this season's trending colours - lilac. It has a classic triangle bikini top with adjustable straps and tie-side bottoms with subtle shell embellishments. 

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