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TikTok viral Coco & Eve's hair mask will restore your hair in 10 minutes - yes, really

Fans say it makes their hair feel like they've just left the salon

coco and eve hair masque reviews
Karen Silas
Karen SilasSenior Lifestyle Editor
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Are you needing some TLC for your heat-damaged hair? Coco & Eve, one of the hottest viral beauty brands on TikTok, has come to the rescue with its award winning 10-minute hair mask - and the before and after results are incredible!

RELATED: This TikTok-approved hot brush has 19k five-star Amazon reviews

The Like A Virgin Hair Masque (which, like all Coco & Eve products, is 100% vegan and cruelty-free) is a 5 in 1 treatment that promises to restore your hair to its ‘virgin’ state.

READ: Nicole Kidman swears by this shampoo for thinning hair

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Created to work for all hair types it repairs, conditions, tames, revives and restores.

coco and eve like a virgin hair mask

Like A Virgin Hair Masque, £32.90 / $39.90, Coco & Eve


With over 100 million TikTok views - including over a million for a viral video about the curl-defining Leave-In Conditioner - it’s no wonder everyone is so excited this hair care must-have!

coco and eve like a virgin hair mask reviews

Basically, in just minutes hair that’s been roughed up by heat (whether from the sun, blow drying or straighteners), color treatments or chemical damage will be ‘like a virgin’ again.


Split ends? Never heard of her 👉 3 steps to seal your split ends for good! #cocoandeve #fyp #hairtok #tips @estertaniaj

♬ original sound - Coco & Eve - Coco & Eve

Reviewers are loving the hair mask, giving it an overall 4.8-star rating, with shoppers who have suffered damage from coloring, perming or bleaching their hair among the biggest fans.

“Fabulous,” said one reviewer. “This is my third time buying this specific product. I previously had bleached hair and split ends, this has genuinely made my hair like a virgin again!"

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Another said: “Wow wow wow… I have tried to find a hair mask that actually makes my hair feel good after it was severely damaged from bleach over 4 years ago. Usually when I wash it no matter how many brands I have tried, I physically could not get my fingers through my hair while it was wet because it’s so dry and damaged.

"I used the mask for the first time tonight and I am shocked!! My hair feels as smooth as it does when you go to the hairdressers, so soft, healthy and I can actually touch it!!! I love it.”

A hair-nourishing beauty booster that works in minutes! What more could we (and our damaged hair) ask for?

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