Can you believe we're almost done with February already? There are still plenty of bargains to be had over at Amazon - you can get huge discounts on hundreds of products across the site in all categories. Great if you're looking to get an early start on shopping for a Mother's Day gift.
What should I shop in the Amazon sale?
I shop Amazon for a living and I’ve rounded up the only deals worth shopping right now across beauty, tech, home and more, keep scrolling for my top picks. And you can shop the full list of Amazon deals at their dedicated UK hub and US hub.
How we chose the best Amazon sale deals
- Personal experience: My name is Katherine and I've been shopping Amazon for a living for HELLO! Online for the past three years, so I know a good deal when I see one. I price check against multiple retailers and search high and low for the best discounts. I also reached out to my HELLO! colleagues for their recommendations.
- Trusted products: Where possible, we included products tried and tested by the HELLO! Online team - and we only recommend something if we love it.
- Ratings: Where we couldn’t personally test the products ourselves, we focused on ratings from Amazon-verified shoppers - only including sale items that had been consistently rated highly for quality and value for money. All of the products had a star rating of 4.5 out of 5 and above. For more information on how star ratings are calculated, please see below.
How Are Amazon Product Star Ratings Calculated?
It’s more than a simple average of customer ratings - Amazon calculates this using machine-learned models, which take into account factors such as how recent the rating or review is and verified purchase status. (This is when Amazon has confirmed that the reviewer bought the item on Amazon and paid a price available to most Amazon shoppers) Amazon’s rating system continues to learn and improve over time, so you can be sure that the rating is up-to-date and accurate.