how-to-apply-mascara

The internet is going crazy over this weird mascara trick

Is this the end of the gaping mouth?

Jessica B

How do you apply mascara? If you're anything like the HELLO! team, you probably pull the classic mouth-agape face, keeping your eyes as wide open as possible as you apply the mascara to your lashes in strokes. However, a video has surfaced online of a makeup artist applying mascara in a way we've definitely never seen before – and is making us wonder if we've been getting it wrong our entire makeup-wearing lives. And we might just be trying to copy it when we get ready tomorrow morning.

Georgie Eisdell works with celebrities including Gwyneth Paltrow

The video was brought to attention by writer Chloe Metzger at women's lifestyle site Redbook, who explained: "I was confused when I came across a video of makeup artist Georgie Eisdell applying mascara to a mode whose eyes were closed. Where was her mouth agape fish face? Where was her head tilt? And rather than lightly combing mascara through the model's lashes as us normal folks do, Eisdell was pushing and wriggling the mascara into the model's lashes. Basically, the whole process looked weird and wrong."

She then went on to explain that, intrigued, she decided to try the method out at home for herself. "And wow, my eyelashes have never looked better in my entire life. This isn't an exaggeration. My skimpy, short, itty-bitty-baby lashes suddenly looked thick, full, and fluttery," she wrote.

READ MORE: Revealed: Meghan Markle's favourite £8.99 mascara

Chloe explained that she taught several of her friends the same trick, and they all enjoyed similarly amazing results – even while using wildly different mascara brands. According to Chloe, the trick is to "keep your head straight and squint your eyes, then push the mascara wand into the base of your lashes — yes, your lids might get a bit messy, but don't worry — and wriggle it back and forth about five times to really load up the roots of your lashes with formula." We'll be trying it ASAP!

Loading the player...

WATCH: 100 years of royal beauty

More on: