First things first – let us remind you that cellulite, stretch marks and sagging skin are all perfectly normal and should be celebrated as reminders of what our bodies have gone through.
Firming body lotions are also totally normal to use and using them doesn't mean you’re not proud of your body.
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But for many of us (me included), firming lotions for the body are that little extra bit of help we want to push our confidence further, especially in the run-up to party season. Plus, they’ll help your skin feel hydrated, rejuvenated and generally top notch, and right now, we all need a bit of that!
From creams to perk up your bust to arm-sculpting lotions, tummy-tightening oils and bodycare to firm from head to toe, these wonder-products aren’t going to transform your skin overnight but give them time and with daily use, you’ll see a difference.
Best firming body lotions
COOLA Sunless Tan Firming Body Lotion, £43, SpaceNK
This self-tanning lotion is streak-free, transfer resistant and has an added bonus - the formula includes caffeine, known for helping the skin to appear firmer and smoother. Plus, it's said to smell like a Pina Colada.
Top review: "The tan is super natural and the lotion formula makes it super easy to apply. The best part was that it didn't transfer or tan any of my clothes! Totally worth the purchase."
Collistar Slimming Cream, £57, LOOKFANTASTIC
Designed to create a sculpted silhouette, this daily moisturising cream is a decadent dreamy mix that also blurs imperfections while smoothing and firming skin.
St Tropez Daily Firming Body Lotion, £18, Pretty Little Thing
Combining two of our favourite things, St Tropez's new watermelon scented firming body lotion acts as a gradual tanner too. As you build on your tan day by day, the multitasking lotion uses hyaluronic acid, plant-based marine algae and an antioxidant blend of upcycled blueberry and raspberry seed oils to smooth, firm and tighten the skin.
Trilogy Firming Body Lotion, £15.50, Holland & Barrett
If it's a firming body lotion that smells incredible you're after, Trilogy's is a rosehip wonder! Hydrating, nourishing and skin firming, caffeine and evening primrose help to firm and smoothe.
Top review: "Really perfect, firming body lotion. My skin is so happy!"
Brazilian Bum Bum Cream, £46, LOOKFANTASTIC
Dubbed a miracle cream by its fans, the Brazilian Bum Bum Cream has become a cult product that consistently sells out! Along with a bum-tightening blend of ingredients, it’s the added guarana that steals the show; this native Amazonian plant contains one of the most potent forms of caffeine, known to help stimulate circulation to keep skin super smooth and beautifully toned.
You might not be dancing in the Rio carnival anytime soon, but you’ll feel confident enough to do so – anytime that call comes in…
Top review: “The best firming cream I have ever used. Smells amazing plus the skin feels indeed tighter the day after.”
Uber Youth Neck and Chest Lift Spray, £75 (members pay £17.50, Beauty Pie
Although technically a spray, rather than a body lotion, Beauty Pie's Uber Youth lifts, boosts the skin's barrier and firms along thr way.
Top review: “I'm actually in awe of this product and could see a difference after just a few applications. Have highly recommended it to a few Beauty Pie friends - it's going to be a repeat order for me."
Get Waisted Firming Serum, £26, Mio
Supercharged with plant-based proteins and vitamins, and body-shaping ingredients including caffeine, this serum promises to hydrate and improve the skin’s texture, while firming your tum too.
Top review: “I am a lazy person, not going to lie.This has made a huge difference to my waist and thighs, the skin feels much smoother and actually seems like I have lost weight. Cellulite has reduced also.”
Smooth & Firm Body Butter, £53, ESPA
Sometimes you just need a rich, luxurious body butter to sort your skin, and ESPA's is about as thick and creamy as they come. Hydrating Larch and Pumpkin Seed Extract help smooth while Rosehip, Argan Oil and Vitamin E moisturise and nourish.
Top review: “An amazing product that delivers brilliant results. I have been using this body butter daily since it was launched, a few years ago, and it has made a huge difference to my skin’s appearance."
The SCULPT Arm Compound, from £58, UBeauty
If wobbly arms are your nemesis, this groundbreaking body treatment has been created to target sagging skin on the arms (yes, bingo wings) – it really IS like an arm workout, using ingredients that promote the skin communication that is traditionally sparked into action during a workout.
As if that wasn’t enough, this concentrate reduced fluid retention, promotes collagen and nourishes the skin’s appearance. Think toned arms without a dumbbell in sight.
Top review: “I was very sceptical that this product would really work. I am truly astounded that this product has noticeably reduced crepiness of my upper arms.”
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Environ Body Essentia Contouring Cream, £40, Harvey Nichols
Environ’s scientifically advanced at-home Body Essentia Contouring Cream contains a powerful mix of ingredients that help to tighten, firm, smooth and moisturise. One for the hero product status!
Top review: “First time I've used this but I'll be using it from now on - gorgeous cream!"
Palmer’s Cocoa Butter Formula Firming Butter, £5.19, Boots
Slather this delicious smelling body butter all over for smoother, more toned skin. It’s packed with skin-firming ingredients like Collagen and Elastin, designed to be used on your arms, legs, stomach and bust.
Top review: “I absolutely love this body butter! It leaves my skin silky soft and is also doing a brilliant job with firming it.”
Pietro Simone Imperfection Body Diminisher, £85, Harrods
A high potency blend of Dicarboxylic and Alpha Hydroxy Acids regenerate, retexturise and promote an intense epidermis renewal whilst supporting the skin elasticity, tone and radiance.
Top review: “With blemish-busting salicylic acid, this cutting-edge peel promises to reduce pores, control blemishes and increase cell turnover to reveal glowing, luminous skin below."
L'Occitane Almond Supple Skin Oil, £38, John Lewis
This sweetly-scented lightweight body oil helps to make your skin feel firmer and smoother. Enriched with almond oil and omegas 3 and 6, this body oil spray melts into the skin leaving it nourished and moisturised. We love it.
Top review: "I’ve used this oil for around two years now. It is the best skin oil I have ever used. Texture is light, easily absorbed and leaves the skin feeling supple and hydrated. I find it particularly soothing on holiday after a day in the sun."
Skin Smoothing Retinol Body Treatment, £33, Paula's Choice
We know retinol is great for the face, but it's brilliant for the body too - especially if you have an uneven skin tone. This silky, hydrating lotion is packed with antioxidants for smoother, more toned skin.
Top review: "This is just a lovely product that actually feels like it's making a difference. I've never been impressed with a body lotion before, but I'll keep buying this one."
Nivea Q10 Goodbye Cellulite Firming Body Gel + Cream, £9, Boots
After three weeks of use this daily, the Nivea Body + Cream promises to smooth and tighten and decrease the visibility of cellulite, too.
Top review: “This product is fab! The cellulite is slowly disappearing and areas of the body are feeling firmer. Good product at a great price.”
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Targeted toning body moisturiser, £75, Elemis
This toning body moisturiser helps to reduce the appearance of dimpling and promotes firmer, smoother looking skin - perfect for party season. What we love too is the texture - it melts from a rich cream to a delicious oil when rubbed onto skin.
Top review: “Beautiful smell, lovely satin finish. Skin looked smoother and less crepy."
Balance Me Super Firming Body Oil, £16.11, Amazon
Combine anti-ageing properties and antioxidants, and you get Balance Me’s super firming oil. The scent is divine while the formula tones, smooths and hydrates the body.
Top review: “I simply cannot explain in words how amazing this forming oil is! Just within a week I’ve started to notice results.”
Anti-Ageing Body Cream, £195, Dr Barbara Sturm
The secret to this luxury body cream from the celebrity-favourite brand, Dr Barbara Sturm? Elderberry Blossom Extract and White Almond Extract, both skin tightening ingredients. These nutrient-rich oils help to restore elasticity and visibly firm the skin.
Top review: "I decided to try this product after a recommendation from a friend and they were absolutely right… it’s fantastic! It’s perfect for my skin and leaves it soft but not sticky! I love it!"
Caudalie Vinosculpt Lift and Firm Body Cream, £27, Cult Beauty
Caudalie’s luxe Vinosculpt body cream is like whipped butter, with the smoothest texture. With Iris, a firming ingredient, and toning anti-oxidant grape polyphenols, it intensely firms, sculpts and defines the silhouette.
Top review: “This definitely lives up to its promise. It made my loose, post-maternity skin firmer with a toned appearance and even improved the look of my stretch marks. I used this product for 30 days and the results were truly phenomenal.”
Frank Body Booty Drops, £13.95, LOOKFANTASTIC
Make any moisturizer or body serum into a firming wonder with Frank Body’s Booty Drops. Add a few drops to your regular bodycare and you’ll see firmer, smoother skin in no time.
Top review: “These babies work after only a couple of days of using them, your booty is softer and tighter. Also good for tummies & thighs. What’s not to love about them?”
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Bloom and Blossom Bust Firming Gel, £30, LOOKFANTASTIC
When your bust needs a bit of a lift, and a bra isn’t cutting it, this firming lotion is designed to perk up your bust and smoothen crepey skin. You can also apply to the neck and decolletage.
Top review: “Amazing product, my bust was definitely firmer after a couple of days. Even the boyfriend noticed!”
Cryo Body Cream, $50, SiO Beauty
A full-body skin-contouring cream formulated with Corallina Officinalis, it visibly tightens the skin, while the antioxidant blend defends the skin’s natural moisture supply and helps ward off environmental stress.
Top review: "I see a difference in my skin tone and the crepey skin seems to look less."
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