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11 best new perfumes for women 2024: The talked about summer fragrances from Jo Malone London, Tom Ford, Dior & MORE

On the hunt for a women's perfume for you or a loved one? We've got the new perfumes to shop


best perfumes for women© iStock
Leanne Bayley
Director of Lifestyle & Commerce
Updated: 2 days ago
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You know how you have winter clothes and summer clothes, that's the exact same way I look at my perfum collection. My favourite oud scents get pushed to the back, and the lighter scents come forward in the summer. I also find that my taste in perfume changes in the summer as well - I gravitate towards florals and citrus notes and that's very different to the darker, spicier scents I usually love. 

You might be looking at this feature because you want to see the new perfumes that are out in 2024, or you might be shopping for a loved one, I'm here to guide you on choosing the best perfume for women. 

Personal preference plays a big part in this, and obviously it's ideal to try before you buy, but some popular fragrance brands include Chanel, Dior, Marc Jacobs, and Jo Malone London. It's essential to choose a fragrance that suits the person. 

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Below you'll find some new scents that have been trending with fragrance lovers in recent months, as well as some iconic scents from Chanel and Maison Francis Kurkdjian. And if it is a gift you're buying, we've included some tips on how to choose a perfume for a gift. 

How to choose a perfume for a gift

  • Think about what type of scent she likes: Consider whether she prefers floral, fruity, woody, oriental, or fresh scents. 
  • Think about the occasion: Some scents are more suitable for daytime or casual wear, while others are better for evenings or special occasions. If you're buying for someone who rarely goes out in the evenings, stick for the daytime scents. 
  • Test fragrances: You could visit a fragrance store or department store and try out different perfumes, or you could request miniatures online. 
  • Understand the notes: When testing a fragrance, first smell the top note, which is the initial scent you detect. Wait for a few minutes to allow the middle (heart) and base notes to develop, as they can be quite different.
  • Consider longevity: Pay attention to how long a fragrance lasts on your skin. Some perfumes have better longevity than others.
  • Read reviews and seek recommendations: Online reviews and recommendations from friends or family can provide valuable insights into a perfume's quality and performance.

The best new perfumes for women

1/11

Jo Malone London Orange Marmalade Cologne

Jo Malone London Paddington© Jo Malone London
Standout Notes:
  • Orange peel 
  • Orange Bigarade 
  • Cashmere wood

Sparkling Review:

"This is a brilliant fragrance. It is bright and spicy! I love that it is beautifully balanced by sandalwood! Growing up with a love for Paddington bear accompanied by a beautiful fragrance, has been the ultimate gift to myself!"

Editor's Note:

"Look at the packaging - just look at it! Jo Malone London's limited edition launches are my favourite. This would make such a cute gift for someone. It also comes in a smaller 30ml size as well."

This new scent from Jo Malone London celebrates Paddington’s favourite snack - the marmalade sandwiches he hides beneath his famous red hat. A refined take on the most British preserve, Orange Marmalade blends warm woods with orange zest to create a marvellous, golden fragrance.

2/11

Miss Dior

Miss Dior Parfum
Standout Notes:
  • Floral Bouquet 
  • Centifolia Rose 
  • Tender Woods 

Sparkling Review:

"Nothing takes me to spring quicker than when I put this on. It’s light, elegant, and so very feminine! I receive all the compliments from men and women alike!"

Editor's Note:

"You can't go wrong with a Dior fragrance, and Miss Dior dominates the world of floral fragrances for women. I tend to wear this when I'm wearing florals (I like to match!), or when I'm feeling prim and girlie." 

Miss Dior's fresh and floral notes are composed like a bouquet of countless flowers. François Demachy, Perfumer-Creator of the House of Dior, wanted to create an iridescent Rose for this fragrance that is lit up by a myriad of fresh and floral notes.

The iconic Miss Dior couture bow harnesses an exceptional artisanal savoir-faire that transforms each embroidered ribbon into a unique piece, that of a true high fashion creation.

3/11

Jo Loves Pomelo

Jo Loves Pomelo© Jo Loves
Standout Notes:
  • Rose
  • Pomelo
  • Vetiver
  • Clove
  • Patchouli
  • Suede

Sparkling Review:

"With the hot balmy weather this scent is just perfect. I find myself lifting my wrist to my nose just to catch a whiff of pure pleasure."

Editor's Note

"Pomelo is a classic Jo Loves scents, and I think it's one that most women would love." 

Jo Malone CBE loves this scent, and says it's the fragrance that causes people to stop her in the street to ask what she's wearing.

The fragrance is inspired by memories of summer holidays, white sandy beaches, fresh linen sheets and sparkling iced water. The grapefruit-infused citrus is sharp, refreshing, and instantly energising. If you're after a citrus scent, this is for you.

4/11

Sol de Janeiro Cheirosa 48 Perfume Mist

Sol de Janeiro Cheirosa 48 Perfume Mist© Sol de Janeiro
Standout Notes:
  • Guava Nectar 
  • Orchid 
  • Pink Musk
  • Vanilla 

Sparkling Review:

"This is by far my new favourite sol de janeiro spray it smells like summer if you haven't already got this don't walk run and get yourself one before it's gone."

Editor's Note:

"I've seen this scent all over my TikTok FYP, this brand always seems to go viral and fans love getting their hands on the newest scent. In fact, on the first day of release this was purchased over x450 times, proving the hype for a new Sol de Janeiro scent is oh so real."

Everyone’s favourite Brazilian-inspired brand has launched the perfect tropical holiday companion in a bottle. The vibrant pink Cheirosa ’48 perfume mist features fruity top notes of Guava Nectar and Coconut Water, a heart of Orchid, Orris and Lemon and a deep base of creamy Pink Musk and Vanilla.

5/11

Tom Ford Vanilla Sex Eau de Parfum, 50ml

Tom Ford Vanilla Sex Eau de Parfum, 50ml© Tom Ford
Standout Notes:
  • Bitter Almond 
  • Vanilla 
  • Vanilla Absolute 
  • Ultravanil
  • Tonka Bean 
  • Sandalwood

Sparkling Review:

"Very nice vanilla scent!!!! Strong almond notes as well. It only lasts a few hours on me though and for the price point I wish it lasted longer, but the smell is amazing!!!! I really do like it a nice classic Tom ford fragrance."

Editor's Note:

"I tried this on while shopping one day, and the intriguingly dark vanilla note deepens as you wear. Also, it's just a cool perfume and would make a good 'shocking' gift to your bff (but make sure she loves vanilla scents or else, well, she'll hate it." 

Vanilla is one of the most sought after ingredients in perfumery and it's anything but ordinary — and far from innocent.  The Vanilla CO2 Extract instantly lures you in, while Vanilla Tincture India, exclusively developed for Tom Ford, exudes a soft sensuality.  

6/11

Kayali Vacay in a Bottle Miniature Set

Kayali Vacay in a Bottle Miniature Set© Kayali
This Set Includes:
  • Capri in a Bottle Lemon Sugar (10ml)
  • Maldives in a Bottle Ylang Coco (10ml)
  • Marrakesh in a Bottle Orange Blossom (10ml)
  • Maui in a Bottle Sweet Banana (10ml)

Sparkling Review:

"These are all Ahh MAZING. Maui is my absolute favorite. Mona, I'll be needing this in 100ml ASAP. Capri is my #2. Maldives is tied with #2 these are absolutely deserving of 100ml. Picture angels on the beach being naughty. So, so darn good. Marrakesh took me a minute to enjoy the magic, but if Mona releases 10ml in all of these along with the glittery body oils, I'm game. I bought 2 sets because I just knew from the notes I would live these beauties."

Editor's Note:

"I love the compact bottle size of these scents - perfect to pack in your suitcase. I tried a different one on each day and I enjoyed all of them. Maldives in a Bottle was my absolute favourite though - it felt perfect for daytime."

The new collection captures four captivating aromas, inspired by some of the world's most famous holiday destinations. Bask in the heady, lemon-soaked air of Capri or whisk yourself away to the Indian Ocean with notes of woody coconut and a subtle fruitiness.  

7/11

Chanel COMÈTE Eau de Parfum

Chanel COMÈTE Eau de Parfum© Chanel
Standout Notes:
  • Iris
  • Cherry blossom accord 
  • Heliotrope

Sparkling Review:

"I love this fragrance. A hint of flowery meadows and sophistication. Flows through the air."

Editor's Note:

"I look at this perfume every day because it sits pride of place on my dressing table, and it brings me joy at the sight of it. Well, it is Chanel darling. This is the kind of scent people decide will be their signature scent - it's rich and powdery and oh so decadent. I don't think you'd ever tire of it. It smells like quiet luxury in a bottle." 

This is the first Les Exclusifs that Chanel has launched since Le Lion in 2021 and it's a big one for luxury lovers. Inspired by the stars, CHANEL's In-House Perfumer Creator, Olivier Polge, said: "At the beginning of each creation, you need an inspiring element, and for Comète, the starting point was the idea of stardust. The comet is a strong symbol for CHANEL, and I’m thinking in particular of the Comète necklace from the 1932 High Jewellery Collection, which is worn open, laying right on the skin, and reminds me of the enveloping trail of a skin fragrance.”

8/11

Diptyque Ilio Eau de Toilette

Diptyque Ilio perfume for summer© Diptyque
Standout Notes:
  • Barbary fig
  • Prickly pear
  • Bergamot
  • Jasmine
  • Iris

Sparkling Review:

"This is such an ideal summer fragrance - sweet and fresh. The bottle is gorgeous, like all Diptyque products and I find it lasts pretty well. I’ve been complimented several times and I can’t wait to wear it on my next holiday. This could be my new signature summer perfume!"

Editor's Note:

"Could this be more gorgeous? Diptyque collaborated with French artist Alexandre Benjamin Navet. His pastel designs and vibrant hues capture the scent and you'll feel joy whenever you look at it." 

Experience summer in a bottle with Diptyque Ilio Eau De Toilette. This summer fragrance opens with sparkling notes of bergamot, offering a burst of citrusy freshness. The heart reveals a unique and captivating note of prickly pear, adding a touch of unexpected sweetness. Delicate jasmine weaves throughout the composition, providing a touch of elegance and sophistication.

9/11

Creed Queen Of Silk Eau de Parfum

Creed Queen of Silk© Creed
Standout Notes:
  • Osmanthus 
  • Magnolia 
  • Tuberose 
  • Vanilla (Madagascar) 
  • Musk

Sparkling Review:

"Just love this perfume, I know it's expensive but it literally lasts all day and night. The perfume smells gorgeous, this is definitely top of my list."

Editor's Note:

"I love Creed. In do wonder if my house burned down, whether I'd stop and take my Creed perfumes on my way out. This one is definitely my favourite right now, it just smells so utterly divine and addicting."

CEO of Creed Sarah Rotheram and team have created an intoxicating fragrance inspired by the elegance of silk. The fragrance combines the heady flowers and fruits of Chinese osmanthus, Javanese patchouli and tuberose with the complex woods of cedar and agar, suffused with the smouldering softness of Madagascan vanilla and rich ambers. 

Queen of Silk is presented in The House of Creed signature bottle, in a rich purple hue that honours the treasured purple silks once reserved for the highest echelons of the nobility—a fitting colour for this most majestic of perfumes.

10/11

Charlotte Tilbury More Sex

Charlotte Tilbury More Sex Perfume © Charlotte Tilbury
Standout Notes:
  • Bold black pepper oil
  • Seductive sexual accord (ambroxan, sexual musk, aldron) 
  • Velvety musk

Sparkling Review:

"Seductive scent, very light, warm sensual scent. I've asked my boyfriend if the fragrance is sexual and he agreed and liked it. I am a fan of the very sweet scents but this leathery warm scent nicely surprised me, it's very close to the skin so perfect for some hot night in, definitely boost confidence.

Editor's Note

"I was thrilled when I saw Charlotte Tilbury's line-up of fragrances - they were all just so on brand. I could tell - mainly by the name - that this one would be a real hit with shoppers, especially for gifting. Charlotte worked with Master Perfumer Anne Flipo on this scent and it really is a seductive perfume."

Charlotte Tilbury's fragrances are powered by emotion-boosting molecules and infused with magic fragrance notes, decoded and  distilled by some of the best noses in the world. More Sex works to boost positive feelings. Designed to be sensual and alluring, this fragrance aims to leave the wearer feeling more empowered.

11/11

Narciso Rodriguez All Of Me Eau de Parfum

Narciso Rogriguez All Of Me
Standout Notes:
  • Essence of Magnolia
  • Rose Centifolia
  • Geranium Bourbon 
  • Sandalwood 

Sparkling Review:

"Very nice perfume. Love at first sniff. Delicate and not overpowering."

Editor's Note:

"I find myself reaching for this when I'm working from home. On those days I don't want to smell too overpowering, I just want to smell clean and nice. This makes me feel good when I put it on, ready to take on the day."

If you love a classic floral fragrance, you'll love the feminine notes of floral perfumery, rose centifolia, fused with bold geranium – a traditionally masculine note. This surprising duo is combined with a heart of addictive, creamy-white musc. It has exceptional staying power, too.

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