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The 7 best luxury lingerie brands to have on your radar this Valentine’s day

The most exquisite underwear money can buy

The 7 best luxury lingerie brands to have on your radar this Valentine’s day

We’ve all looked at our underwear collection from time to time and felt incredibly uninspired. As wearing underwear is a daily requirement, most often we put all of our sartorial energy into our clothing, and only put effort into our bra and knicker choices if a potential VPL is on the cards (unless you’re following in Rita Ora’s footsteps and making it an outfit accessory) .

Valentine’s day is the perfect time to show yourself some self-love. Don’t forget, lingerie is the appendage closest to our skin, therefore wearing underwear that makes you feel good will help with overall self confidence.

So whether you’re a lace lover, French frill fanatic or want to add dopamine dressing to your underwear collection, here are the best luxury lingerie brands for Valentine’s day:

Dora Larsen

Established in 2016 by ex-lingerie and fashion buyer Georgia Larsen, Dora Larsen is a luxury brand that also has the planet in mind. Its colourful designs and contemporary shapes add a dash of fun to potentially dull underwear draws. Think bright pastels, contrasting coloured lace and vibrant cami sets. Its collections are designed and produced in London in limited supply, designed to elevate everyday comfort. 

The brand says “83% of the raw materials used in our collections are responsibly sourced, containing either recycled or organic and natural fibres”. They also pledge at least 1% of annual turnover to environmental charities. 


Anais underwire bra, £65, Dora Larsen



Anais Lace knicker, £38, Dora Larsen


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Gilda & Pearl

This exquisite British brand is inspired by the Golden Age of Hollywood, bringing a touch of glamour to lingerie and loungewear. Think opulent satin, gold lace and feather trims. Everything is designed and made in the UK, with designer Diane Houston at the heart of its creations.

“Gilda & Pearl represents our inspirations. Gilda is one of classic cinema’s most intriguing Femme Fatales, while the lustrous pearl is as beautiful as it is unique”. If you want your underwear to feel as equally glamorous as your outerwear this Valentine’s Day, this is the way to go.


Harlow gold lace boudoir bra, £180, Gilda and Pearl



Harlow gold lace tie knicker, £120, Gilda and Pearl


Agent Provocateur

Do they even need an explanation? The legends of lingerie. Another UK brand with unmatched quality and the epitome of luxury.

The female led brand creates everything from corsets to toys to crystal embellished ‘naughty’ bras that will set you back a mere £895.  It pushes boundaries with daring designs, yet stays true to its luxury status whilst doing so.

They say  its first store on Broadwick Street in Soho “marked a pivotal shift in British counterculture by subverting the male gaze to empower women.” If empowered is how you want your lingerie to make you feel this Valentine’s Day, look no further. 


Cupid Plunge Bra, £145, Agent Provocateur



Cupid Thong, £85, Agent Provocateur



French based designer label ERES is known for its flattering cuts with all day comfort. 

Its ranges take into account unique patterns, designs for all body shapes and a variety of skin tones. As equally fashionable as they are comfortable, ERES has been sported by the likes of Kim Kardashian, Kate Hudson and Rosie Huntington-Whiteley.

They “always aim to offer women lingerie novelties, the likes of which can't be found [sic] nowhere else”. This brand has been a luxury go-to for over 50 years.


Plage triangle bra, £340, Eres


Hibiscus Briefs, £195, Eres



Myla London was born in the 90’s in Notting Hill and nods to its British roots with ranges like Primrose Hill and Covent Garden. Who wouldn’t want to wear something as stunning as Primrose Hill?

This brand nails playfulness and romance with embellished tulle, delicate hues and scalloped suspender belts. Its “Elm Row” Babydoll in the shade scarlet is perfect for Valentine's day.


Elm Row Babydoll, £165, Myla London


Simone Pérèle

French lingerie label Simone Pérèle has creates delicate lace pieces that come in a wide range of shapes, sizes and silhouettes.

Its designs also come in all shapes from plunge to push up, high waisted briefs to thongs. Its bra straps are also adaptable on many designs, so you can easily make a cross-back bra if hiding straps is necessary. They go up to an F cup, too. You can even filter by material on its website if you’re a lingerie aficionado.

It also offers matching nighties, kimonos and pyjamas, and hosts a range of swimwear styles perfect for summer.


Full cup plunge bra, £90, Simone Perele


Exotica Tanga, £55, Simone Perele


Rigby & Peller

Rigby & Peller are another luxury brand with choices to suit every shape and cup size, ranging from cup sizes A-J. Its designs range from delicate lace pieces to bold patterns and has styles to suit all thanks to the boutique stocks addition designer brands Marie Jo, PrimaDonna Twist and Andres Sarda.  “Sultry, subtle, vibrant and classic themes are brought together to create this stunning boutique catalogue.”

This brand has been going for over 80 years and once supplied underwear for the late Queen Elizabeth II, so there’s no questioning the quality of its pieces.


Andres Sarda Saha body, £180, Rigby & Peller


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