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Year of the Dragon: The best fashion collections to shop now

This Lunar New Year is all about embracing your inner dragon...

Burberry campaign for the 2024 Lunar New Year collection
Orion Scott
Fashion Features Writer
Updated: February 10, 2024
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 Lunar New Year is officially here, this year fittingly falling on Saturday, February 10th.

As the lunisolar calendar ticks over into the Year of the Dragon, we can’t help but wonder, what are we going to wear? 

MORE: Dresses with boots: the best outfit formulas

Last year the incredibly stylish Tiffany Hsu rung in the New Year with a fluffy white coat and pair of cargo pants
View post on Instagram

What does the year of the dragon mean? 

The dragon holds a significant place in Chinese culture that symbolises power, nobility, honour, luck, and success and is the fifth animal sign in the Chinese zodiac cycle and arguably the most celebrated. According to Cynthia Li from China Highlights, this year is “forecasted to bring about opportunities, changes, and challenges.”

Jaime Xie welcomed the Year of the Ox back in 2021 by sporting a sparkly red dress. Iconic behaviour if we've ever seen it
View post on Instagram

What does this mean for fashion?

Traditionally, Lunar New Year is synonymous with the colour red. Chinese culture recognises the bold hue as a symbol of good fortune and joy. Many brands celebrate Chinese New Year or Lunar New Year by creating specific collections and garments to commemorate the celebration, often including a motif of that year's animal sign. 

How we chose the pieces:

Price: The majority of the items in this list are from either a designer brand or mid-luxury brands. 

Occasion: Each item in this list is from a specially designed Year of the Dragon collection.

Why you should trust me:

I am Hello! Fashion’s Fashion Features Writer. With a love for all things fashion (the quirkier the better), I can usually be found playing dress-up in my own wardrobe, watching Gilmore Girls for the eighth time or finding new outfit inspo and DIY musts on TikTok, nothing in my closet is safe from a safety-pin bow embellishment. I have been in the styling world for almost 5 years now, specialising in editorial features, luxury campaigns and music videos. As for the world of magazines, I have worked for various digital and print publications around the world, focusing on fashion. Basically, fashion is my bread and butter.

If you’re wanting to embrace this year's dragon energy then here are just a few of our favourite Lunar New Year-themed fashion items which will hopefully bring you luck and good fortune as the clock strikes midnight on February 10th.

Scroll on for the best Year of the Dragon fashion collections to shop now...

  • Kenzo  'Year Of The Dragon' Classic Hooded Embroidered Sweatshirt

    'Year Of The Dragon' Classic Hooded Embroidered Sweatshirt


    Every year the Japanese-founded French fashion house Kenzo creates a Lunar New Year collection of ready-to-wear pieces for both men and women. This year my favourite item from the collection is this hooded sweatshirt, complete with a large embroidered dragon in red, yellow and green on the back.

  •  Versace  Year Of The Dragon T-Shirt

    Year Of The Dragon T-Shirt


    In an online exclusive Versace has ‘Barbie-fied’ their iteration of the lunar new year symbol, embroiding a giant pink dragon motif onto the front of a classic white t-shirt. I love how Versace has made this their own whilst still celebrating.

  • Paul Smith  'Year Of The Dragon' Embroidered Sweatshirt

    'Year Of The Dragon' Embroidered Sweatshirt

    Paul Smith

    Made from 100% organically grown cotton, this Paul Smith sweatshirt is perfect for every season. Complete with a number of small embroidered red dragons on both the front and back, this would look amazing on New Year's night with a sequin red mini skirt and pair of knee-high boots.

  • Maje Patterned Denim Shirt

    Patterned Denim Shirt


    Ultimate French girl-coded brand Maje has come to play this LNY with a collection of dragon-inspired delights. My favourite has to be this denim jacket imprinted with tiny dragon motifs. Tres chic!

  • Bottega Veneta  Dragon Necklace

    Dragon Necklace

    Bottega Veneta

    Unfortunately, this necklace is not yet available to shop, but I have a sneaky suspicion it won’t be long before it’s live. In true Bottega fashion, this Dragon necklace is as luxurious as it gets. Made from hand-enamelled 18k gold-finished sterling silver, each fragment is designed to move like how a dragon's tail would.

  • Burberry Reversible EKD Cashmere Scarf

    Reversible EKD Cashmere Scarf


    Keep cosy and warm on February 10th with a Lunar New Year-inspired Burberry cashmere scarf. I love how this scarf can be reversed to show either the iconic Equestrian Knight Design or a buttery yellow block colour.

  • Swarovski Crystal Rock Oval watch

    Crystal Rock Oval watch


    Specifically crafted for the year of the dragon, this Swarovski timepiece is the epitome of Swarovski’s famed savoir-faire. The case is set on an adjustable metal bracelet that has been adorned with leather featuring a dragon-skin print, while the case back is also engraved with a dragon-skin print and the year 2024. Of course, the face has also been encrusted with an array of clear crystals to mark the hour's. 




    This is possibly the cutest Lunar New Year dedicated collection io have ever seen. Famed fashion giant Fendi has teamed up with  FRGMT and Pokémon to create a range of pieces adorned with Pokémon’s very own dragon character, Dragonite. I love the colourway of this luxurious 100% silk shirt and love it even more knowing there's also a pair of matching pants to go with.

  • Off White  2024 Lunar New Year Out Of Office

    2024 Lunar New Year Out Of Office


    Keeping things causally cool, as per usual, Off-White has launched a special, limited edition pair of 2024 Lunar New Year Out Of Office sneakers. The red and white colourway is perfect for both celebrating the New Year and staying on trend, as after all, red is still on every notable fashion mogul’s favourite colour list.

  • Manchester City Year Of The Dragon Jersey 2023/24

    Manchester City Year Of The Dragon Jersey 2023/24

    Puma x Manchester City

    If you're a football fan, specifically a Manchester City then this jersey is for you, and it might just bring you and your favourite team a little luck.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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