Axed horse racing pundit John McCririck is to sue channel 4 claiming the the broadcaster axed him because he was deemed to be too old.
The racing pundit, known for his quirky sense of style, has been dropped by the new racing team fronted by Clare Balding.
John, a former Celebrity Big Brother contestant, has previously criticised the decision by Channel 4 to award the contract to produce the racing coverage to IMG Sports Media, ending its previous agreement with Highflyer.
In a statement the 72-year-old said: "Channel 4 and production company IMG Sports Media were yesterday each served a letter before action for age discrimination.
"After 29 years with Channel 4 Racing, on a rolling annual contract, I have been sacked without any consultation or cogent explanation. I am 72.
"For loss of future earnings, unfair career damaging, public humiliation, stress and mental anguish, I will be seeking £500,000. Ageism is illegal. For tens of thousands of employees it has become the feared scourge of our society. This litigation should prove to be a watershed."
He said: "I am seeking a further exemplary, punitive £2.5m, part of which will be donated to charitable organisations helping to prevent negative prejudice in the workplace."
John said he would drop the legal action if he is "fully" reinstated, receives an apology and all his costs are met.
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