Emma Watson's campaign for Burberry hits billboards

Wednesday June 10, 2009

She's already starred in a chic French magazine spread shot by Karl Lagerfeld, and now Emma Watson has another fashion coup to her name.  

The Harry Potter actress has debuted in her first major ad campaign for Burberry, a label which Kate Moss represented for a number of years. 

Shot by celebrity photographer Mario Testino, who's renowned for his glamorous portraits of Princess Diana, the images are inspired by Virginia Woolf and the Bloomsbury set.

Creative director Christopher Bailey - who masterminded Burberry's reinvention, from the brand worn by the country casual set to urban cool status - praised Emma as having "classic beauty, a great character and a modern edge".

The campaign, in which the Hogwarts alumnus appears in the label's signature trench coats surrounded by "cool young British guys", is said to have earned her a six-figure sum

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