Dressing up is not a new concept to Paris Hilton - she has donned mermaid, Mrs Santa, flamenco dancer and blue-winged fairy outfits for her perfume adverts in the past.
However, at the launch of her tenth perfume on Tuesday, the animated heiress seemed to have run out of quirky ideas and arrived dressed as Fifties style icon Marilyn Monroe.
The socialite showed up in a skin-tight white Hervé Léger dress with a cream-coloured fur jacket over the top.
She curled her hair into Marilyn Monroe's trademark style and applied a generous helping of red lipstick, all for the launch of her new perfume Tease.
"At home getting ready for my Tease fragrance launch event. Getting dressed up as my Idol and Favourite Icon Marilyn. Loves it!" she posted on Twitter.
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