Nearly 10 million tune into 'X Factor' launch show

Monday August 20, 2012

TV talent search X Factor returned for its ninth series on Saturday.

The ITV1 hit show recorded a peak audience of 9.9 million viewers and an average audience of 8.7 million, both numbers down on the last series. 

X Factor's main rival Strictly Come Dancing - with which the talent contest was involved in a huge ratings battle last year - is not expected to have its launch programme until midway through September.

ITV bosses will be looking for a ratings boost after the BBC dominated recent weeks with extensive Olympics coverage.

Audiences fell last year, with the 2011 X Factor final pulling in an average audience of 13.1 million, compared with the 17.2 million who watched Matt Cardle triumph in the 2010 final of the competition.

Photo: © ITV

  • <
  • Nearly 10 million tune into 'X Factor' launch show

  • >
  • 5 of 10

Most Read Stories

Follow us on

Featured content

Red Carpet

All the latest news and pictures from the red carpet

Jennifer Lawrence

The latest news and pictures of the hot young Hollywood actress and star of Silver Linings Playbook