Amongst the artefacts in Gucci's new museum, the most eycatching attraction was undoubtedly Prince Albert's niece, Charlotte Casiraghi.
The iconic brand has gathered vintage handbags, gowns and even a surfboard by Tom Ford.
Visitors will also be able to marvel at a 1979 white Cadillac Seville featuring a double G logo
Charlotte headed the guestlist at the glittering inaugural party.
Exuding her late grandmother's signature elegance, the royal mingled with guests like US Vogue editor Anna Wintour and Debbie Harry.
She maintains good relations with the Italian brand - they designed the equestrian attire she wears to compete.
Gucci opened the museum in honour of their 90th anniversary.
Photo: © Getty
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