According to a spokesperson for H&M the singer was "extraordinarily style conscious, passionate and involved in even the smallest details" of her new M by Madonna fashion line
8 DECEMBER 2006
Madonna has created a line of clothing for high street retailer H&M. The pop singer, who is known for her chameleon-like ability to reinvent her own look, follows in the steps of fashion industry heavyweights Stella McCartney, Victor & Rolf and Karl Lagerfeld in collaborating with the label.
Her M by Madonna line, due to go on sale in March, will reflect her "timeless unique and always glamorous style", says a company spokesman. "Madonna has an impressive feel for fashion and trends. She was extraordinarily style conscious, passionate and was involved in even the smallest details of every design."
"I'm really happy with the results," says Madonna who described the design process as an "exciting and new creative challenge" for her. The 48-year-old Material Girl, who worked on the range with H&M's head of design Margareta van de Bosch, already has a strong relationship with the brand. A modelling campaign featuring the singer ran during her 'Confessions' world tour, and the Swedish firm also provided offstage outfits for the star and her entourage.