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Rap mogul and man-about-town Diddy has so many strings to his bow it's no surprise fashion is one of them. His Sean Jean collection named after his first and middle monikers - targets male admirers of the empresario's "diamonds and bling" cool. And the style merchant recently announced that gals will soon be able to buy into the dream, too. Earlier this summer he called on Spanish beauty Penelope Cruz to boost his foray into female fashion with an ad campaign filmed in Manhattan.

Entitled simply Sean the range aims to reflect Diddy's appreciation for his female customers. "Only the people that are very
close to me call me Sean," he revealed. "This line is
another part of my personality. It's been very intimate
and romantic, because I just want to please women."
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