Josie O'Brien
Recent articles from Josie O'Brien
Balm foundations are beauty’s next big thing – and midlife women love L'Oréal Paris’ entry to the category
Our Head of Beauty discovered it after hitting reset on her makeup routine during perimenopauseIn partnership with L’Oréal Paris True Match
I’ve finally found a delicious collagen sachet that doesn’t make me gag – and it's 50% off
If you’ve ever tried daily liquid collagen sachets, you'll know some have a fishy or gamey taste – but not my new discovery
School's out! How you can save £800 on last minute family holidays until August
Save big on a last minute family holidays thanks to TUI's latest offer, including hotels in Italy, Turkey, Ibiza and CroatiaSupported by TUI
The secret to hosting an unforgettable dinner party? Ditch the small talk
The concept has been popularised by British racing driver Lewis Hamilton and iconic Italian sparkling water brand, S.PellegrinoIn partnership with S.Pellegrino
Victoria Beckham is sunning it up on her yacht in Ibiza and I’ve worked out the SPF 50 she’s taken aboard
The Solar Shield SPF 50 by Augustinus Bader is the brand's long-awaited entry into the world of body sunscreen
Menopausal aches and pains, begone! These £2 ‘wonder patches’ bring relief in hours and help you sleep better
Not understanding how to alleviate body pain in menopause can make midlife feel bleak... but I may have the answer
Meet the industry-leading home teeth whitening kit that's actually worth your money – it's currently 50% off
SmilePro’s Advanced Whitening Kit has triple the amount of activator LED lights than any other system on the market
This 'buttery' J-beauty cream broke the internet years ago and now midlife women are loving it again in 2026
I also gave Tatcha’s Dewy Skin Cream a try, and few moisturisers have truly wowed me in recent years like this one
Paris Hilton's fave designer Karl Lagerfeld drops beachwear collection starting at £20: here's what we're shopping
“I love all the collections, they make such beautiful clothes," Paris exclusively told us about her relationship with Karl Lagerfeld
Midlife women are raving about e.l.f’s £11 ‘velvety smooth’ primer that blurs wrinkles and fine lines
e.l.f's skincare-infused primer is designed to create a flawless canvas for your makeup to be applied over
How last minute goals in World Cup matches scored Brits free holidays this summer
True to name, lastminute.com turned last minute goals into amazing holiday deals during this summer’s tournamentIn partnership with lastminute.com
Roots, begone! Our editors swear by this £10 hair product to cover roots and greys between colour appointments
Three HELLO! editors with different hair colours and textures put L’Oréal Paris' Magic Retouch to the test
This storied London hotel has officially reopened, reimagining the energy of the 1960s in the chicest way possible
The Imperial first opened in 1905, but is now charting a new stylistic course with striking architecture and bold interiors
Mark my words, this Arabian perfume that just launched in the UK will sell out – it’s too addictive not to
It is a floral gourmand that’s rich and intense, with 99% of women saying it leaves a noticeable all-day scent trail
Meghan Markle’s botanical secret weapon for stress just got upgraded – and it only costs 80p a day
The Duchess of Sussex has famously worn anti-stress patches in public, which deliver calming botanicals into your blood stream via your skin
Crepey skin on your cheeks? Midlife women say this protein serum is the saviour you need for smoothing it out
I've decoded why the protein-based serum's cocktail of skin strengthening ingredients make it perfect for crepey cheeks
Bold jewellery just got a chic summer upgrade with these gorgeous, affordable and water-resistant pieces
You'll want to live in the Essentials collection from Missoma, thanks to how elegant and natural the designs feelSupported by Missoma
This £2.33 K-beauty secret weapon is the only thing that's helped the fine lines around my eyes
Keskine's Bio-Collagen Deep Hydration Mask has given me the glowiest skin of my life
Midlife women have crowned this £14 ‘soft glam’ blush-bronzer duo the best for blurring fine lines
e.l.f's new blush and bronzer sticks melt seamlessly into skin thanks to shea butter and sunflower seed oil in the formula
This supercharged collagen supplement is the most effective (and delicious) on the market, say our editors
Feel like your skin needs a boost in midlife but struggle to find the time? Our editors say these sachets are a game changerIn partnership with Gold Collagen
Prepare to start a summer love affair with Chanel's new high-shine lip glosses
The new Rouge Coco Hydra Gloss comes in 18 shades, with the formula promising 85% hydrating base ingredients and a mirror-like shine
Carved into coastal cliffs and hillsides, these 2 hotels set a new standard for Italian hospitality – and are redefining affordable luxury this summer
Considering Italy for your next summer getaway? You want these chic hotels on your radarIn partnership with UNA Italian Hospitality
This new smartwatch has loads of features for tracking your health during menopause – here’s my review
I trialed it for a week and I'm happy to report that the Huawei Watch Fit 5 Pro could just be the Rolls-Royce of smartwatches for women
Alison Hammond's 11-stone weight loss journey included this method – and it might be the secret weapon you need in midlife
The system is centered around the understanding that your body at 45 is not your body at 25
Exclusive: Laura Robson on why her tennis career collapsing was just the start of her story — ‘Being forced to retire young made me a better person’
The former Wimbledon champion on going professional at just 12-years-old and her advice for women attending tennis' most prestigious tournament this summerIn partnership with Hobbs
Meet the rising stars taking on The Lion King's iconic Simba and Nala roles in London's West End: 'It's a dream'
The Lion King at London's Lyceum Theatre is celebrating its 27th birthday this yearIn partnership with Disney's The Lion King
Thinning eyebrows in menopause? Midlife women say this £23 buy makes them fuller and feathery instantly
One woman described it as 'so easy to apply' and said it makes eyebrows look 'the way they did when we were teens'
Microdramas are the next big thing in entertainment thanks to TikTok - these 5 bingeworthy ones are on our watchlist
Say goodbye to eight hour sofa binges, and hello to vertical phone series tailored for your daily scrollIn partnership with Holywater Tech
Midlife women say this ‘miracle in a jar’ exosome serum gets rid of fine lines in just four weeks
The regenerative formula was developed by a plastic surgeon known for his high-profile clientele, which includes supermodels
Jacob Elordi named the face of Bleu de Chanel – see the campaign
An ode to masculine freedom, Chanel's iconic fragrance Bleu de Chanel has a heritage that speaks to Jacob Elordi's, 28, career as an actor
Princess Kate’s go-to face oil for fine lines just got a glowy upgrade – and midlife women are loving it
The Princess of Wales became a fan of natural beauty products when pregnant with Princess Charlotte in 2015
Dealing with sagging skin? Midlife women say this ‘powerful’ device tightens arms, legs, bum and tummy in 10 minutes
The trending at-home gadget by Magnitone uses radiofrequency and massage to target areas of the body feeling less firm
Laura Whitmore’s affordable skincare routine revealed – including the tinted SPF she swears by
The presenter, 41, is currently pregnant with her second child and has curated a skincare routine that's effective no matter what stage of life she's in
Next has nailed ‘marine chic’ with its new National Trust collaboration: 8 items we’re shopping
Your first look at Next’s latest nature-inspired collaboration with the National Trust, Europe’s largest conservation charityIn partnership with Next
The 10 pieces under £200 I'm shopping this summer from Kurt Geiger’s dopamine-inducing new collection
From vibrant stripy bags and multitasking scarves to nostalgic Tees and platform heels, these are my faves from Kurt's Cabana
Beauty fans are raving about e.l.f’s new £15 tinted SPF that ‘works beautifully’ on mature skin
The coverage is so smooth and radiant that loads of midlife women are skipping foundation altogether when wearing e.l.f’s latest launch
Midlife women are raving about e.l.f’s ‘silky’ new highlighter that blurs wrinkles and fine lines
e.l.f's new powder highlighter has finely milled micro-shimmer pigments that produce a glassy finish on the skin
Look alive! The 6 trending tweakments midlife women are trying to look less tired
If you've been told you look more tired than usual despite getting enough rest, these are the treatments for your radar...
I’ve found the perfect bedding set for women suffering with night sweats – here’s my review
I’m someone who kicks off the covers at 3am and sleeps with the windows open even in the depths of winter, so airy bedding is a must-have for me
‘It’s my saviour’ This 74p-a-day habit is the reason why Sara Cox's hair is fuller and healthier than ever at 51
A staple of British broadcasting, Sara Cox's fringe (which she acknowledges is "iconic") is as recognisable as her northern accent