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Super Bowl LVIII Halftime Show announcement is the most unexpected yet – fans say the same thing

The Super Bowl LVIII Halftime Show is following Rihanna's internet-breaking pregnancy announcement from Super Bowl LVII

A detail of a New England Patriots player raising the Vince Lombardi Trophy after the Patriots defeat the Los Angeles Rams 13-3 during Super Bowl LIII at Mercedes-Benz Stadium on February 3, 2019 in Atlanta, Georgia.
Ahad Sanwari
Ahad SanwariOnline News WriterNew York
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We finally have our Super Bowl LVIII Halftime Show performer! The NFL has dropped a slew of new promotional videos to reveal that Usher will be this year's headliner.

The 44-year-old R&B hitmaker starred in a series of promotional spots by Apple Music featuring Kim Kardashian, Deion Sanders, and Marshawn Lynch.

This year's Halftime Show will take place at the Allegiant Stadium in Paradise, Nevada on February 11, 2024. Usher will directly follow Rihanna, who broke the internet when she announced she was pregnant with her second child during her own Super Bowl LVII Halftime Show.

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Fans reacted to the announcement with much enthusiasm, leaving comments like: "Every husband about to lose their wife after halftime," and: "Goated announcement," as well as: "This is better news than the *NSYNC reunion."

One even gushed: "Sooooo good!!! The marketing is A1!!!! This might be just as exciting as Beyoncé's super bowl!!!" while another added: "Too many hits!! Let's goooo."

This year's show will be sponsored by Apple Music and Jay-Z's Roc Nation, with the latter releasing a statement which reads: "Usher is the ultimate artist and showman. 

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"Ever since his debut at the age of 15, he's been charting his own unique course. Beyond his flawless singing and exceptional choreography, Usher bares his soul. His remarkable journey has propelled him to one of the grandest stages in the world. I can't wait to see the magic."

READ: How Rihanna made history at Super Bowl following pregnancy announcement

Usher himself said in a statement: "It's an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can't wait to bring the world a show unlike anything else they've seen from me before. Thank you to the fans and everyone who made this opportunity happen. I'll see you real soon."

Rihanna performs during the Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on February 12, 2023 in Glendale, Arizona© Getty Images
Usher will follow Rihanna, who used last year's Halftime Show to announce her pregnancy

Seth Dudowsky, the head of music for the NFL, added: "Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career, we couldn't be more excited to have him headline this year's Apple Music Super Bowl Halftime Show. 

RELATED: Patrick Mahomes' parents: All about Randi Martin and Pat Mahomes Sr.

"We look forward to working with Usher, Roc Nation and Apple Music to bring fans another Halftime Show for the history books."

In this image released on August 2, Usher performs onstage during a taping of iHeartRadio’s Living Black 2023 Block Party in Inglewood, California.© Getty Images
Usher has a huge back catalog of hits to choose from

This is the fourth year in a row that the Super Bowl Halftime Show performer has found success in the R&B genre, following Rihanna, the Dr. Dre-headlined show (which featured Mary J. Blige as a co-headliner), and The Weeknd.

Usher has a total of 18 top ten hits in the United States alone, including a whopping nine number ones like "Yeah!," "My Boo," "Burn," and "O.M.G.," featuring collaborators like Lil Jon,, and Alicia Keys, which could prove to be crucial when it comes to deciding on a coveted guest spot for the show.

The exterior of Allegiant Stadium is seen prior to the game between the Las Vegas Raiders and the New Orleans Saints at Allegiant Stadium on September 21, 2020 in Las Vegas, Nevada. Tonight's game will be the first ever National Football League game played at Allegiant Stadium.© Getty Images
Super Bowl LVIII will be played at the Allegiant Stadium in Nevada

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