Skip to main contentSkip to footer
Digital Cover fashion

The best fashion and beauty pop-up shops in London right now

The capital's most happening lifestyle launches you can't afford to miss…

Laura Sutcliffe
Fashion and Beauty News Editor
Updated: 1 day ago
Share this:

If there is one thing we love here at HELLO!, it's being in London and experiencing all the capital has to offer.

We also love all things fashion and beauty, so when you combine the two, great things happen! 

We are here to inform you of the best pop-up shops around the city. There are some incredible offers at these places and they won't be around forever, so check out our pick of the best. 


Inside the Hunza G Pop up shop in Covent Garden

Hunza G

Everyone's favourite swimwear label Hunza G opened a pop-up shop in 2023 and it was so successful that it has returned! Nestled in the heart of Seven Dials in Covent Garden, the pristine space often has a queue outside with shoppers wanting to see the famous crinkle-cut swimsuit in person. 

The space features custom artwork by London-based artist Alba Hodsoll, body-diverse mannequins, and bespoke curved rails. It will be here until August, so there is no time to lose.

Where: 35-37 Monmouth Street, London, WC2H 9DD


 La Prairie Skin Caviar The Mist pop up in Selfridges

La Prairie

One of the most exclusive and beautifully made skincare brands, La Prairie, has opened up a gorgeous pop-up in Selfridges, in the middle of the much-loved beauty department. 

This limited edition event is to celebrate the exciting launch of their newest product - Skin Caviar The Mist - which will premier at Selfridges exclusively on the 16 May (before launching nationwide from 1 June.)

If you are in need of a facial, you have to swing by; there's an impressive menu of mini facial treatments using the Skin Caviar Collection (including the new mist of course!) and the brand will even be giving away La Prairie ice creams from 4-7PM each day. Dreamy!

Where: Selfridges Beauty Hall, 400 Oxford St, London W1A 1AB


Trinny Woodall opens pop up store in time for Chelsea in Bloom 2024 on May 20, 2024 in London, England.© Getty

Trinny London

Everyone's favourite beauty Queen, Trinny, has just opened up a vibrant, sunshine-yellow pop up shop on the King’s Road to celebrate Chelsea In Bloom. Discover her amazing brand, stock up on your staples, and check out the magnificent floral display! There's also free gifts too.

Where: 31 King’s Road, Chelsea, London SW3 4RP


MALIN+GOETZ pop up shop, soho


MALIN+GOETZ brings the sunshine at their latest pop-up, known as the sun lounge. Situated within the brand's fancy soho apothecary, this latest concept will get you really in the summer mood. Check out their new travel collection (FYI, it's gorgeous) while you munch on little moons mochi ice cream. Heaven.

Where:  Soho apothecary, 100 berwick street, W1F 0QB


Wiggy Kit Pop Up Notting Hill

Wiggy Kit

Wiggy Kit has one of the chicest pop-ups we've ever seen, nestled in the heart of Notting Hill. The label was created by Wiggy Hindmarch in 2015 and has grown from strength to strength since then with her standout pieces. We are obsessed with her dazzling prints, plethora of colours and special details; think bows and scallop trims. Head to the pop-up to see her designs in person, you won't be disappointed. 

Where: 79 Ledbury Road, Notting Hill, London, W11 2AG


More Fashion

See more