If there is one thing we love here at HELLO!, it's being in London and experiencing all the capital has to offer.
We also love all things fashion and beauty, so when you combine the two, great things happen.
We are here to inform you of the best pop-up shops around the city. There are some incredible offers at these places, and they won't be around forever, so check out our pick of the best.
1/6
This ASOS popup is taking over East London's Protein Studios
ASOS
To mark the launch of their Face + Body campaign, ASOS is having a pop-up takeover at East London's Protein Studios. Held on 20 June, the immersive event is a unique blend of classic British summer culture with a fully shoppable Face + Body experience.
Visitors can check out the ASOS curated edit of must-have makeup, skin, and hair care, enjoy complimentary soft-serve ice cream, and get expert advice from beauty insiders on hand. There will be shade matching, personalised skincare tips, live demos, and beauty workshops.
Tickets are free, but you must reserve a spot.
Where: Protein Studios, 31 New Inn Yard, London, EC2A 3EY
2/6
The It's 9 pm pop-up is bringing the sunshine to Marylebone
It's 9 pm
Vibrant, fashion-forward brand It's 9 pm is bringing its vivid spirit to Marylebone. The brand has opened a pop-up concept store that gives Balearic summer vibes.
With interiors designed by Arlo & Jacob, the gorgeous space features the brand's spring-summer collection, which includes breathable organic cottons, luxurious silks, dresses, and versatile matching sets ideal for the upcoming warmer weather.
Where: 110 Marylebone High Street, London, W1U 4RY
3/6
Smock London is coming to the King's Road
Smock London
After the success of their 2025 pop-up shop in Belgravia, Smock London will be heading to the King's Road from 6 June, where shoppers can try on their incredible, hand-smocked summer collection, inspired by azure seas, bold tones, and the sunshine-filled joy of Brazilian painter Beatriz Milhazes.
There will also be other female-founded brands on show - By Soren, St Clair, Moi London, HERD, Domenica Marland, and Rosanna Falconer.
Where: 340 King's Road, Chelsea, SW3 5UR
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You can see Pink City Prints designs in person from 6 June
Pink City Prints
From 11 June, shoppers will get the chance to see famous artisanal brand Pink City Print's glorious collection in the flesh. The online sustainable label is known for its signature, hand-crafted prints made in a myriad of colours. Loved by fashion girls in the know, the collection includes a plethora of dresses, co-ords, and matching accessories.
Where: 149 King's Road, Chelsea, SW3 5TX.
5/6
Astrid & Miyu now has a piercing studio
Astrid & Miyu
Astrid & Miyu has officially opened the doors to their Mayfair Piercing Studios, the brand's first-ever dedicated ear-piercing studio. The jewellery label, which is loved by everyone from Pippa Middleton to Jessica Alba, is on a mission to make expertly curated ear styling more accessible, inspiring, and personal. The chic, modern space allows shoppers to design their own perfect stack.
Where: 4 South Molton St, London, W1K 5QD
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The Bijoux De Mimi pop-up shop makes a statement
Bijoux De Mimi
If you love to make a statement with your jewellery, Bijoux De Mimi needs to be on your radar. The online-only brand is currently residing in a glorious pop-up on the King's Road until 6 September, and you can't, quite literally, miss it. Decked out in the brand's iconic red and pink colourway, the entrance features a fabulous bow. Inside, you will find the full range on display, and an ice cream parlour to boot.
Where: 324-326 King's Road, London, SW3 5UH
