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Victoria Beckham reveals store details ahead of opening

September 24, 2014
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Victoria Beckham has opened up about her first ever store, which is set to open on Thursday. "A lot of attention has gone into making things look really quite minimal because that’s my taste," she told the Evening Standard. She also revealed that she has put thought into every last detail of the new flagshop shop on Dover Street.

Earlier this week, Victoria was spotted visiting her store

"We've put a lot of time and effort into making sure things are perfect," she said. "I put myself in the customer's shoes. I know what it's like to go shopping." The fitting rooms, for example, have been designed with a mother in mind.

The Dover Street store will open on Thursday

"When I shop, I've always got at least one child with me, so my fitting rooms I wanted to make sure there's somewhere to put your shopping, something to put your child." Victoria's first ever standalone store will sell all her lines, including Victoria Beckham, Victoria Victoria Beckham, denim, eyewear and accessories. The store has been designed by architect Farshid Moussavi, whose projects include the 2012 London Olympics Park. Speaking about her store recently, Victoria revealed that it’s going to be a family affair. "I love retail – I'll be taking appointments with people… Maybe go behind the till," she said in an interview with Grazia. "Who knows, maybe David will be on the door and Brooklyn will be a Saturday boy?!"

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