Samantha Cameron has paid Theresa May the ultimate compliment. The businesswoman, who has just launched her new fashion label Cefinn, has said the British Prime Minister has "fantastic legs". David Cameron's wife was speaking to The Sunday Times about her new range when she admitted: "She looks great. Good for her. Well, she's got fantastic legs. She's got great legs. She wears it well."
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Samantha unveiled her new fashion collection on Monday, a 35-piece debut range made from easy-care fabrics for the "practical, modern" woman. Functionality and quality meet style and Samantha is the perfect walking advertisement for her new label. She's used to being in the spotlight as the wife of a former Prime Minister, and has been hailed as a style icon in her own right. "Because of everything I did with David and getting photographed, I always had to worry about a piece of clothing behaving in a way it shouldn't," Samantha told Vogue. "It's why every time you ever try anything on in a changing room, you should always sit down in it."
Her brand is for women who love clothes and fashion, but who don't want this to "detract from their dignity and intelligence". A prime example is former First Lady Michelle Obama. "She doesn't have that insecurity that some women [in politics] do of, 'Oh, I've got to be like a man in order to operate in a man's world.' She's got the confidence to never feel like that. I think she's an amazing woman."
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Samantha also had her children in mind when she decided on the name of her label, Cefinn. The first and last letters are the same as her surname Cameron, while the middle letters represent the initials of her four children – Elwen, Florence, Ivan and Nancy. Ivan, who suffered from cerebral palsy and severe epilepsy, sadly passed away in 2009. "Sefin is also the name of a Welsh female saint and I am partly Welsh through my mother," added Samantha.
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"Cefinn sits between Joseph and Whistles," said the fashion designer, who used the dining-room table at Downing Street as her workspace. "I felt that there were a lot of American and French brands out there that fit that bracket of designer contemporary with the right price point and the right styling, but there aren't that many British brands which fill that space." Not many people know about Samantha's artistic streak. She was creative director at Smythson from 1996 to 2010, having graduated from Camberwell College of Arts. Former buying manager at Net-a-Porter, Sasha Sarokin, said: "I remember going to Downing Street last winter to look at these beautiful sketches and asking her who had done them. I had no idea she had done them herself…"
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Samantha's collection goes on sale on Monday on its own website Cefinn.com, as well as via Net-a-porter.com and Selfridges. Prices range from around £200 to £300 for dresses, £150 for sweaters and £100 to £200 for tops.
