Nike have won praise from fans after launching a plus size
collection. The brand has recently launched a wide range of sportswear and
training clothes for women from sizes XL to 3XL, and the news was met with
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Explaining their decision to launch a plus size range, the
company said in a statement: "Nike
recognises that women are stronger, bolder and more outspoken than ever. In
today's world, sport is no longer something that she does, it's who she is. The
days where we have to add 'female' before 'athlete' are over. She is an
athlete, period. And having helped fuel this cultural shift, we celebrate these
athletes' diversity, from ethnicity to body shape."
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Nike have launched a plus size collection
includes the fashionable and functional sportswear Nike is known and loved for,
including training tights, tops and hoodies. But far from simply recreating
their existing designs in a bigger size, the designers have put a lot of
research into ensuring all of the pieces fit and work for women of all shapes
and sizes. "When we design for plus
size, we aren't just proportionately making our products larger. That doesn't
work because as we know, everyone's weight distribution is different," Helen
Boucher, vice president of women's training apparel said.
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The range is available for women from size XL to 3XL
Nike signed up influencers Grace
Victory and Danielle Vanier to front the new campaign, with Danielle telling
her Instagram followers she was "beyond proud" to be working with the
brand. "Major props to @Nike for working with plus size influencers,"
she wrote. The announcement was met with excitement from fans of the sportswear
label, with one writing: "Nike has a plus size activewear range now
#ripmybankaccount." Another tweeted: "Nike going plus size? Wow. Bye
to all my jeans." However one wondered why it had taken so long for Nike
to expand their range, taking to Twitter to ask: "Instead of praising Nike
for bringing out a plus size range of clothes, can we instead ask how it has
taken until 2017?"
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