What colour should I dye my hair? Blonde, or dark? Does one really have more fun than the other? Ok so we can't answer all of those but we can help you decide which shade should suit you... All with the help of celebrity hairdresser Richard Ward, who is, of course, responsible for the Duchess of Cambridge's signature Chelsea blowdry. "It all comes down to your colouring," says Richard. "If you're trying to decide between shades of blonde or brunette, the most important things to consider are your skin tone, natural hair colour and eye colour," he advises.
Kim Kardashian has rocked both shades in the past
And how to decipher your colouring? "Your skin tone will either be warm, neutral or cool. To figure it out, look at the veins on your wrist - if they're green, then your skin tone is warm. If they're bluey or purple then you're cool-toned, and if you can't tell, you're probably neutral."
So you've decided on your skin tone, where to go from there? Cool tones, says Richard, suit warmer shades like golden or honey blonde, or rich chocolatey browns. Warm tones match well with cool, ash browns and icy, champagne blondes, while neutral tones suit most colours. Complexion also plays an important part in choosing your shade. "Generally speaking, the lighter your complexion, the lighter you can go with your hair," says Richard.
Margot Robbie dyed her hair a deep brunette hue back in 2014
"Medium and dark complexions often suit richer, darker tones. But that definitely doesn't mean you can't do the opposite - you just need to go for a shade that complements your skin tone and eye colour." Still can't decide? Richard advises opting for a multi-tonal 'bronde' shade: "It's universally flattering and should help you make up your mind."
If you're still unsure what colour to go for, check out these blonde vs brunette celebrity transformations for more hair colour inspiration!