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The Princess of Wales' beloved British fashion house, Alexander McQueen, has entered a bold new era. 

While the departure of longtime creative director Sarah Burton in 2023 marked the end of an extraordinary chapter, all eyes are now firmly on Seán McGirr as he reimagines the brand’s legacy for a new generation. 

Why Does Princess Kate Wear Alexander McQueen?

Sarah's partnership with the future queen began over a decade ago with one of the most iconic bridal gowns in royal history—Kate’s exquisite ivory lace wedding dress in 2011 to marry Prince William

The stylish royal reportedly chose the British brand "for the beauty of its craftsmanship", and following on from the globally watched nuptials, Sarah remained the princess' designer of choice for many high-profile royal occasions, including the funeral of Queen Elizabeth II in 2022 and the coronation of King Charles III in 2023.

As the British label transitions into fresh creative territory, we're looking back at the enduring Alexander McQueen fashion moments that defined the evolution of Princess Kate's royal wardrobe...

Princess Kate's Best Alexander McQueen Style Moments: 

1/21

Kate presents traditional sprigs of shamrock to a member of the Irish Guards© Getty Images

Luck Of The Irish - March 2025

At the 2025 Irish Guards' St. Patrick's Day Parade at Wellington Barracks, Kate Middleton wore a forest green Alexander McQueen coat that redefined ceremonial chic. The structured wool coat, with sharp lapels and a nipped-in waist. Finished with flap pockets, velvet-trimmed lapels, and a coordinating hat, the ensemble nodded to tradition while staying undeniably modern. A sprig of shamrock pinned to her lapel and gold shamrock brooch added the perfect flourish. Add black suede boots and gloves, and it was a regal reminder that when Kate marches into an event, she leads the fashion parade.

2/21

Prince Louis and Kate Middleton hold candles© Getty

Festive Red - December 2024

For a holiday concert appearance, Kate lit up the night in a fiery red Alexander McQueen coat with double-breasted buttons and a dramatic black bow at the collar. Styled with pointed black boots and waves of royal confidence, it was holiday cheer wrapped in McQueen craftsmanship.

3/21

Catherine, William and Sheikha Jawaher in coats© Getty

Bold Burgundy - December 2024

Winter chic met diplomatic gravitas in this deep burgundy Alexander McQueen coat dress, worn to welcome The Emir of Qatar and his wife to the UK. With a strong shoulder, structured seams, and a tailored silhouette, the coat exemplified McQueen’s gift for precision. Kate paired it with a matching hat, sleek leather gloves and boots, and a quilted Chanel handbag - a masterclass in tonal layering. The outfit for the state visit subtly mirrored the colours of the Qatari flag; deep burgundy and white (in the form of her pearl necklace.) This was luxury diplomatic dressing, with every stitch speaking fluent fashion.

4/21

Kate Middleton in a royal blue Alexander McQueen coat with a matching hat and navy boots, walking hand-in-hand with Princess Charlotte.© Samir Hussein/WireImage

'Tis The Season To Wear Sapphire - December 2023

Kate dazzled on Christmas Day 2023 in a royal blue Alexander McQueen coat tailored to perfection. With sharp shoulders, a cinched waist, and a rich jewel tone, this piece was a walking example of the power of colour in winter fashion. Paired with tonal accessories - including a sculptural hat, gloves, and suede boots - the ensemble blended festive formality with timeless elegance.

5/21

The Princess Of Wales suit© Max Mumby/Indigo

Blue Power Suit - September 2023

The day after it was announced that Sarah Burton would be leaving Alexander McQueen after a remarkable tenure at the avant garde British fashion brand spanning two decades, Kate donned the labels 'Leaf Crepe Jacket' in amethyst paired with matching high-waisted 'Cigarette Trousers' which she paired with Gianvito Rossi's 'Gianvito 105’ navy suede pumps Kiki McDonough's 'Lauren' Gold Pavé Diamond Leaf Earrings.

6/21

Kate Middleton wearing a red Alexander McQueen tea-length dress with long sleeves, a wide-brimmed matching hat, and red accessories at Royal Ascot.© Dave Benett/Getty Images for Roy

Lady In Red - June 2023

Kate kept things royally refined in this red Alexander McQueen number at Royal Ascot. The wrap-style dress with long sleeves and a nipped-in waist exuded '40s glamour, while the sweeping hat - adorned with statement florals - gave just the right amount of drama. Matching clutch, pumps, and bold earrings from Paris-based brand Sézane brought the fire, showing how monochrome can be anything but monotonous. A red-hot hit for the fashion books.

7/21

Coronation Couture - May 2023© WPA Pool

Coronation Couture - May 2023

Princess Kate attended the coronation of King Charles III wearing an ivory silk crepe gown. The piece was adorned with silver bullion embroidery, depicting rose, thistle, daffodil and shamrock motifs – the botanical emblems signifying the four nations. Layered over the top was the Royal Victorian Order mantle, a deep blue robe with scarlet edging.

8/21

Pink Perfection - May 2023© Karwai Tang

Pink Perfection - May 2023

The Princess of Wales visited The Foundling Museum in May 2023 while carrying engagements in London to highlight the effects of nurturing relationships in early childhood. For the event, she dazzled in a blush pink suit by the brand. After all, lee McQueen was celebrated for his impeccable tailoring.

9/21

Princess Kate's best Alexander McQueen style moments of all time

Birthday Belle - January 2022

To mark her entrance into her fifth decade, Kate was photographed by Paolo Roversi in an off-the-shoulder white number with bow detailing by the beloved house.

10/21

kate middleton trooping colour 2016

Cream Of The Crop - June 2019

At Trooping The Colour in 2019, Princess Kate wore a pastel yellow dress with smooth pleated lapels and a matching floral fascinator.

11/21

Ivory Ruffles - June 2019

Ivory Ruffles - June 2019

Princess Kate championed frothy texture for a state banquet held in 2019 to welcome President Donald Trump among other notable dignitaries.

12/21

kate middleton blue gown© JOHN STILLWELL

Blue Magic - October 2018

At a lavish dinner held in honour of King Willem-Alexander and Queen Maxima of the Netherlands in 2018, Princess Kate wore a blue taffeta fishtail gown by Alexander McQueen.

13/21

kate middleton pink dress© Max Mumby/Indigo

Wedding Guest Glamour - May 2017

The stylish royal turned to her beloved label yet again in 2017 when she attended the wedding of her younger sister Pippa to hedge fund manager James Matthews. Kate wore a pale pink V-neck midi dress with a fitted bodice and soft gathering at the cuffs.

14/21

kate middleton floral dress© DANIEL LEAL

Dark Florals - February 2017

The royal was a floral dream at the 70th BAFTAs ceremony in 2017, wearing a Bardot tiered maxi with a spring-like pattern and black ribbon accents.

15/21

kate middleton red heels© Andrew Chin

Berry Red - September 2016

Channelling the Canadian flag on a tour of the country in 2016, Princess Kate opted for a white pleated dress with red contrast embroidery detailing. The piece featured a scalloped hem and she completed her look with vibrant red accessories.

16/21

kate middleton gold dress© Samir Hussein

Gilded Gown - September 2012

Princess Kate looked radiant on a state trip to Malaysia in 2012 in a white short-sleeved gown, decorated with a flowy semi-sheer overlay and lavish gold adornments. She even rewore the piece at the BAFTAs in 2020.  

17/21

Kate Middleton in a black lace Alexander McQueen gown with a nude underlay and velvet trim, arriving at the Royal Variety Performance with Prince William.© Getty Images

Midnight Glamour - November 2019

Kate attended the 2019 Royal Variety Performance draped in a dramatic black lace Alexander McQueen gown. The sheer, long-sleeved overlay and corset-style bodice created a sultry silhouette, while the nude lining subtly modernised the Victorian lace. Velvet trim at the waist and neckline added depth and contrast, perfectly marrying tradition and trend. Styled with voluminous curls, statement earrings, and a clutch, this look was a masterclass in refined drama - feminine, bold, and unmistakably regal.

18/21

Kate Middleton wearing a pale pink Alexander McQueen peplum dress with nude heels and a clutch, walking into an event.© Getty Images

Blushing Beautiful - May 2016

In soft blush pink and sleek tailoring, Kate's Alexander McQueen ensemble for a 2016 National Portrait Gallery visit was a study in understated polish. Finished with tonal heels, a metallic clutch, and softly waved hair, the look was demure without being dull. It's feminine power dressing at its finest - proof that strength doesn't have to shout when McQueen knows how to whisper beautifully.

19/21

Kate Middleton walking the red carpet in a flowing lavender Alexander McQueen gown with a silver belt, beside Prince William.© Getty Images

Lovely In Lavender - July 2011

At a 2011 BAFTA event in Los Angeles, Kate floated onto the red carpet in a Grecian-inspired lavender gown by Alexander McQueen. With its softly gathered chiffon, cap sleeves, and glittering silver waistband, the dress had a celestial quality befitting Hollywood royalty—and real royalty alike. The pastel hue glowed under California light, while her minimalist accessories (a silver clutch and drop earrings) let the gown take centre stage. Effortlessly ethereal, this was Kate in full fairy-tale mode.

20/21

Kate Middleton in a cream cable-knit Alexander McQueen dress with navy trim and a sailor-style neckline, standing next to Prince William.© WireImage

Nautical Chic - July 2011

During her 2011 Canadian tour, Kate served preppy perfection in a cream cable-knit dress by Alexander McQueen. With its pleated skirt and sailor-style neckline accented in navy stripes, the look was part country club core, part yacht-trip nostalgia. Crafted from soft wool, the dress nodded to McQueen's British roots while exuding an easy summer charm. Paired with classic navy pumps and a ponytail, it’s the kind of polished that only Kate could make look both regal and relatable. A royally stylish serve, if you ask us.

21/21

royal wedding 2011© Chris Jackson

Bridal Beauty - April 2011

On a fine spring day in 2011, the world was swept up in a whirlwind of royal romance. Kate married her prince in a bespoke ivory lace gown by Sarah Burton for Alexander McQueen. Featuring a nine-foot train and a skirt designed to echo the opening of a flower, the piece will go down in royal wedding history.

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