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Charli XCX confirms exactly 'what’s going on down there' in new Skims campaign


We can confirm that they are neither pretty in pink nor all see-through…


Charli XCX for SKIMS© Instagram / @skims
Orion Scott
Orion ScottStyle Editor
August 20, 2024
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The question on everybody's lips over the last few weeks has been, what actually is the colour of Charli XCX’s underwear? This may seem crude, but it's actually in response to the singer's song Guess, in which she writes: "You wanna guess the colour of my underwear, you wanna know what I got going on down there? Is it pretty in pink or all see-through? Is it showing off my brand-new lower back tattoo?”

Now, fans can sleep soundly as the Brat Girl Summer founder put all the rumours to rest, starring in Kim Kardashian's newest Skims campaign while showing off a slew of cotton knickers. 

Charli XCX poses for the new Skims Cotton range© Instagram / @skims
This collab is going down in the history books for reasons that need no explanation...

In a series of sultry images posted on Monday by both Charli and the official Skims Instagram page, the It-Brit can be seen sporting the new cotton range from the acclaimed ready-to-wear and intimates range which debuts later this week on August 21.

View post on Instagram
 

The campaign, which was shot by famed photographer Petra Collins, sees Charli posing in the rain, wearing a series of the new cotton range sports bras and boyfriend underwear staples. Charli, who is behind the ubiquitous Brat movement, celebrated the collaboration by saying: "SKIMS empowers people to feel confident in their own skin, which is the essence of brat."

Charli XCX poses for the new Skims cotton range© Instagram / @skims
Charli is the moment

Charli XCX and her latest studio album Brat have been played on repeat around the world throughout summer, with her songs Guess, featuring Billie Eilish, Apple and Girl, So Confusing featuring Lorde currently topping the music charts. 

MORE: Inside Charli XCX's 'Brat girl' birthday: from the guest list to the outfit details

RELATED: Billie Eilish stars in Charli XCX's lingerie-themed 'Guess' music video, and the fashion set has gone wild

Charli joins a long list of acclaimed names who have recently partnered with Skims on campaign launches, including pop star Sabrina Carpenter, who earlier this year debuted the Spring range in a series of pastel-hued negligee looks, and Swedish model Elsa Hosk, who recently fronted the Milky Sheer collection, styling the denier range with heels and a blowout for a high fashion twist.