We’re sorry to disappoint, but there are plenty of things better than a London summer. The first being, a European one.
The crisp taste of a pale rosé (or a refreshingly fruity Sangria depending on your out-of-office poison), the feeling of ironed linen resting against your sun-kissed, sea-salt saturated skin, the sensation of dipping your Townhouse pedicure into the Mediterranean sea. The 40-degree Central Line and Hampstead Ponds can’t compete.
Holiday style is where our sartorial dreams meet the harsh realities of limited suitcase space. Hence, a European sojourn requires faultless packing. Think of it like this - your holiday is your off-duty runway and effortless chic is the name of the game.
© @dualipaCue the European Summer Wardrobe trend. With a sizeable 43.3 million posts for ‘Summer in Europe outfits’ on TikTok last year alone, the latest Gen Z fad continues to see countless creators show off their outfit picks for a trip to idyllic European destinations such as Italy, Greece and the South of France.
What is a European Summer Wardrobe?
“The ‘European summer’ aesthetic puts an emphasis on clean, elevated outfits”, says Arwa Hassan, in-house style director at jewellery brand PRYA. “This curated wardrobe is all about looking comfortable and low-key, but dressed at the same time - inspired by the likes of Sofia Richie Grainge and the gorgeous old-money aesthetic. The Euro summer wardrobe can be dressed up from day to night, whether you’re strolling along the cobblestone streets of a European city or lounging by the pool at a seaside resort.”
© Instagram/Elsa Hosk
Besides linen, there are a series of boxes to tick off when it comes to essential elements. Firstly, flats. Slip into a pair of espadrilles, trainers of ballet pumps because who are we kidding, comfort is key when you're cobblestone-hopping from one Instagrammable café to the next.
Loose silhouettes are another pillar of failsafe summer holiday dressing. Breezy designs can be coolly thrown on over a bikini, taking you from beach to bar with ease. Or perhaps you’d rather slip into a floaty sundress that flits around your knees as you meander through markets, paired with a floppy woven hat that exudes Golden Hollywood glamour.
© Instagram/Emily Ratajkowski
© Instagram/Elsa HoskAs for accessories? You can never go amiss with a raffia tote and a pair of Jacquemus sunglasses, perched in a nonchalant manner to make you feel like an incognito celebrity. Anything to help make the most of your last drop of sunshine before autumn settles in.
Ready to embrace your new European Summer Wardrobe in all its glory? Read on to discover which essentials you’ll need to check out before you check in.
Shop H! Fashion’s European Summer Wardrobe essentials:
Moya Linen Two Piece
Reformation
The sun's high, and so are your style stakes. A breezy sundress in a crisp linen in perfect for market strolling and city exploring. This frost white linen set by cult-brand Reformation provides the perfect foundation for accessorising, be it with an oversized woven hat or a crimson crossbody.
Lui Striped Crepe Shorts
The Frankie Shop
Blue and white pinstripes are a European staple, so these pyjama style shorts by The Frankie Shop are set to see you through to September. Crafted from a lightweight crepe and complete with an elasticated waist, the breezy bottoms will look perfect when paired with pumps and a classic white tee
Wide-Leg Linen Trousers
Cos
COS' white linen trousers are the epitome of minimalist elegance, ideal for your European staycay. Crafted from high-quality linen, these trousers are perfect for warm weather, offering breathability and comfort for days out on the town or reclining beachside.
Celine Polka Dress
Fruity Booty
Slinky and sophisticated in equal measure, Fruity Booty's Celine dress is another perfect polka dot pick. A silky cut and halterneck silhouette make for a feline fit - ideal for off-duty city strolling in the summer.
Marcus Leather-Trimmed Woven Straw Tote
Muuñ
A new designer to drop on Net-A-Porter, Muuñ is the new name in accessories you need to know. The brand's adorable basket bag is the perfect blend of luxe and laid-back, handmade using centuries-old weaving techniques.
Printed Swimsuit
Versace
Imagine strutting into the sun-soaked scene, not just any beachgoer but a beacon of haute couture, draped in Versace’s printed swimsuit. A move against minimalist beachwear, this one piece incorporates all house motifs. Think baroque swirls, Medusa heads, and a cacophony of colours that will accentuate your honied tan.
Crystal Midi Skirt
Rixo
Swish your way through the Parisian streets with Rixo's timeless midi skirt in cream. The piece, which is also available in petite sizes, is crafted from the airiest fabric. It drapes elegantly, hugging your curves in all the right places before flaring out gently to a perfect midi length. The white hue is pure, pristine, and the perfect canvas for the star of the show: the crystals that dot the hemline.
Dionysus Adjustable Cuff
YSSO
YSSO is the Greek demi-fine jewellery brand to know. The label is brimming with striking gold jewels that will take any out-of-office look to new heights. With its curved silhouette and shimmering gleam, the Dionysius Cuff caught our attention.
Clarise Mini Dress
Free People
A feminine, throw-on number is all you need to see you through your Euro summer in style. Lightweight, lace-trimmed and laid-back, Free People's mini is a no brainer for out-of-office sojourns.
Lavanda Cotton and Silk Beach Cover-Up
Agua by Agua Bendita
Perfect for beachside lounging, this silk-cotton wrap by Colombian brand Agua by Agua Bendita has 'summer baby' written all over it thanks to its illustrative oceanscape print.
Red Camille Heels
Repetto
The prettiest pumps we ever did see, Repetto's crimson block heels are ideal for serene summer stomping. With bow detailing and a patent sheen, these elegant slip-ons are ideal for all occasions while frolicking abroad.
Summer Banana Tote
Chloé
Chloé's tote features an open, breezy design, skilfully crocheted from natural raffia. The front showcases the brand's name delicately embroidered in flowing cursive, while gold-tone charms add a touch of elegance. It's the perfect companion for spontaneous beach outing - just toss in your favourite book, sunglasses, and a small towel.
© @susmie'sMaria Dress
Susmie's
Barcelona based brand Susmie's have quickly worked their way into our hearts thanks to their easy-breezy prints and the relaxed Spanish energy their pieces ooze. Our pick of the bunch is this halter neck maxi dress in this season's cool-girl approved print: the polka dot
Sequin Pareo
Mango
Go from day to night with ease thanks to Mango's sequin pareo. Sheer, whimsical and easy to elegantly fling on, this affordable staple will forever radiate youthful flair with a touch of ethereal wonder.
Cape Vista Silk Scarf
Liberty
Liberty's silk scarf is a luxurious accessory that combines elegance and versatility. Crafted from high-quality silk, it features a vibrant, scenic print inspired by picturesque coastal views. The 70x70 cm size makes it perfect for various styling options, whether draped around your neck, tied to a bag, or worn as a headscarf. This scarf adds a touch of animation and colour to any outfit, making it a must-have for any summer wardrobe.
How we chose:
- Style: We've selected an array of breezy, beautiful pieces to amp up the glam during your European Summer.
- Price: With prices starting from £22.99, we've included a range of stylish, sustainable pieces for all.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
