No garment makes a statement quite like the slogan tee. As one of fashion’s most direct forms of self-expression, slogan tops - whether cropped, cami-style, or oversized - offer a carefree way to signal identity, mood, or irony. A Y2K classic, they defined the era’s brashness: Britney Spears told us to 'Dump Him,' Paris Hilton begged fans to 'Stop Being So Desperate,' and Kim Kardashian coyly claimed that she 'Likes Nerds.' These tees were a flamboyant response to minimalism, a tongue-in-cheek rebellion that still resonates with Gen Z today.
In recent years, they’ve reemerged with new cultural charge. Hailey Bieber's 'Nepo Baby' tee turned heads and triggered debate, poking the bear of nepotism discourse with Instagram-ready irony. Dior’s Maria Grazia Chiuri drew both praise and criticism for her £580 'We Should All Be Feminists' shirts - provocative in message, controversial in price. Most recently, Brooke Shields hit the streets in a monochrome rendition printed with the words 'Take Care' - a wholesome take on the sassy trend.
© Getty
© GettyNow, in 2025, the trend feels freshly potent. From Loewe’s 'I Told Ya' tees, catapulted into the spotlight by Challengers stars Zendaya and Josh O’Connor, to Olivia Rodrigo’s lyric-laced ensembles and Sabrina Carpenter’s Coachella moment in a 'Jesus Was A Carpenter' top, the slogan tee is having a pop culture renaissance. In an era of caution, it’s a rare space to speak freely - without always being taken seriously.
Discover the best slogan tops to shop this season and inject your year-round wardrobe with some statement-making magic.
Best slogan tops to shop now:
Printed Cotton-Blend Jersey T-Shirt
Loewe
Loewe's 'Holywood' is an essential for the wannabe Valley Girls among us. Available in two colourways with raglan sleeves and a close fit, the piece ironically references the famed Hollywood sign the Los Angeles hills.
Protect The Dolls T-Shirt
Conner Ives
Conner Ives' Protect the Dolls T-shirt, worn by stars including Troye Sivan, is a powerful political statement. Simple yet effective, all proceeds of the garment will be donated to Trans Lifeline, a vital trans-led charity offering essential support and resources to the trans community.
My Boyfriend Went To Eton Baby Tee
Laura Andraschko
Never have I felt more exposed in my entire life. Laura Andraschko’s 'My Boyfriend Went to Eton' baby tee is a tongue-in-cheek nod to British upper-class stereotypes. Did I send to my Ex-Etonian beau so he could buy it for me? You bet I did.
9-5 Baby Tee White
Nude Project
Say what everything is low-key thinking with your shirt. Nude Project's tongue-in-cheek baby tee is set to make people smile on the tube to work - which could have been influencing if only you swallowed your pride in 2020.
No One Is Thinking About You T-Shirt
IDEA x Nadia Lee Cohen
Kitsch and quirky, this IDEA x Nadia Lee Cohen tee is perfect for those struggling with a severe case of overthinking. Displaying the words 'No One Is Thinking About You!' the affordable throw-on is a cheeky pick for those in need of reassurance.
Florist Uniform Tee
Geordie Campbell *British Boy
Carefully crafted from thick cotton, this slogan long sleeve by emerging designer Geordie Campbell *British Boy is a must-have for those who love their time in nature. Made in London, the unisex piece exudes whimsy vibes with a casual yet timeless twist.
Bored Baby Tee
Cowboys of Habit
Infuse your Y2K wardrobe with a hefty dose of sass thanks to Cowboys of Habit. This monochrome baby tee is the perfect statement piece for casual wear, especially when teamed with jeans a slouchy hobo bag.
How we chose:
Style: While each item selected displays a playful slogan, we've included a range of designs spanning cotton tees to knits for an uber-shoppable assortment.
Price: This round-up included well-crafted pieces from independent labels to designer finds with the price tags to match.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
