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Best Amazon Prime Day 2 deals - last chance to shop our expert-approved offers before the discounts end

It’s Prime Day 2023 and these are the only deals worth shopping in the UK, expert-approved


Best Amazon Prime Day Deals day 2
Katherine Robinson
Senior Lifestyle Editor
Updated: On 12 July 2023
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Amazon Prime Day 2023 is on its second and final day, and there are so many great offers there for the taking in the deals extravaganza, which runs until midnight on July 12. If you’re feeling a bit overwhelmed by it all, I’m here to make it easy for you.

I shop Amazon for a living and I’ve rounded up the only deals worth shopping across beauty, tech, home and more, keep scrolling for my top picks.

Don’t forget that you'll need to be an Amazon Prime member to access the deals, so if you're not already, sign up below. You can sign up to a 30-day free trial, which can be cancelled anytime thereafter. After the trial runs out it’s £8.99 a month.

How to find a good deal

It seems like everything is discounted for Amazon Prime Day - but not all deals are worth it. Some sneaky merchants put their prices up in the weeks leading up to the deals bonanza to make shoppers think they’re getting a good deal on the day. The deals we list are definitely not using this tactic, but if you want to do your own research, you can use a shopping assistant browser extension like CamelCamelCamel  or Keepa which can show you how the price of a product has changed over time and alert you if it’s cheaper on another retailer.

Why you should trust me

I’ve been professionally shopping Amazon for HELLO! Online for the past three years - this is my third Prime Day to date. I’m an expert in the best deals by now and I can tell you which ones are fab and which ones are drab. I have a constant eye on prices, so I know which of these Amazon Prime Deals are worth it. 

Best Amazon Prime Deals on Day 2

  • Philips Electric Toothbrush Amazon Prime Day Deal - 62% off

    Phillips Sonicare toothbrush

    Philips Sonicare Advanced Whitening Edition Rechargeable Electric Toothbrush

    An electric toothbrush is definitely one item you need to have in your life - they can remove more plaque and improve gum health than a manual toothbrush, reducing the risk of tooth decay and gum disease. This Phillips model claims to remove up to seven times more plaque than a manual, and it has a special stain-removing system for whiter teeth

  • Elizabeth Arden Eight Hour Cream Amazon Prime Day Deal - 52% off

    Elizabeth Arden Eight Hour Cream

    Elizabeth Arden Eight Hour Cream

    Catherine Zeta-Jones and Reese Witherspoon are both fans of Elizabeth Arden's mighty Eight Hour cream - which calms, protects and hydrates skin for up to eight hours, and can be applied at any time of the day. With a saving like this, it's the right time to stock up. Our Senior Lifestyle Editor Karen Silas loves it. She says: “I am the queen of multitasking beauty and skincare products - and this cream is right up there on my list. I’ve used it for everything from lip balm to soothing eczema patches. And when I heard about Prince Harry’s reference to it in Spare I was like, ‘Wow, you can really use it for everything!’”

  • Ninja Air Fryer Amazon Prime Day Deal - 42% off

    Ninja Air Fryer on Amazon for Prime day

    Ninja Air Fryer MAX +

    If you’ve been hiding under a rock for the past few years, you might have missed the air fryer revolution - but chances are you already know about the health benefits and energy-saving properties of these lean mean cooking machines. Ninja are hailed as among the best, and our Deputy Online Editor Sharnaz Shahid loves hers. I've been using the Ninja air fryer for the past three years, and it's something I use every single day, she says. “It takes far less time to cook with brilliant results - crispy food rather than a sloppy microwave version. It's really easy to use and simple to clean.”

  • Kindle Paperwhite Amazon rime Day Deal - 33% Off

    Kindle Paperwhite 16k at Amazon

    Kindle Paperwhite 16k

    Everyone has a tablet these days, but if you love reading books, you can’t beat a Kindle! I got one before I even got a smartphone back in the day, and I still love it for reading. This model has a 6.8” display and thinner borders, an adjustable warm light and up to 10 weeks of battery life. Amazon Prime Day is a great time to pick one up!

  • Simba Hybrid Mattress Amazon Prime Deal - 45% off

    Simba double mattress at Amazon

    Simba Hybrid Mattress Double

    Simba’s mattresses are among the most in-demand on Amazon  - and you won’t find a better price than this 45% discount they’re offering for Prime Day. The double measures 135 x 190cm and features five comfortable layers including aeorocoil micro springs and foam. They’re good for front, side and back sleepers in equal measures. There’s a 10-year guarantee and a 200-night trial for extra peace of mind.

  • iPhone 14 Amazon Prime Day Deal - 10% Off

    iPhone 14 (128 GB) at Amazon

    iPhone 14 (128 GB)

    It’s very rare to see an iPhone 14  with a 10% discount, so if you’re wanting one, this price is excellent. This is the 128GB model and it comes in red, blue, midnight black, purple, starlight and yellow. I have the 12 Pro edition and I’m tempted by this offer just to be able to use the cinematic video function which the pre-13 models don’t have. It also has all-day battery life and up to 20 hours of video playback.

  • ELEMIS Pro-Collagen Oxygenating Night Cream Amazon Prime Day Deal - 31% off

    
Elemis Pro-Collagen Night Cream
    Elemis Pro-Collagen Night Cream

    ELEMIS Pro-Collagen Oxygenating Night Cream

    Stacey Solomon loves Elemis’ collagen cream – this is the revolutionary overnight version which has fancy drone peptide technology and Padina Pavonica algae to fight wrinkles and keep skin smooth and radiant. I’m a big fan of Elemis products, and though I haven’t tried this particular cream, it’s been well received at Amazon, with over 1.7k positive reviews and an impressive 4.7 five-star rating.

  • Shark Vacuum Amazon Prime Day Deal - 34% off

    Shark Stratos Upright Vacuum Cleaner with Anti Hair Wrap Plus & Anti-Odour Technology, Pet Pro Model [NZ860UKT]

    Shark cordless vacuum cleaner

    You’d be hard-pressed to find a better price for one of Mrs Hinch’s beloved vacuums than this! This Shark cleaner has anti-hair wrap technology and it transforms into a portable vacuum. It has over 1200 glowing reviews on Amazon. Our Senior Lifestyle Editor Karen Silas loves hers. She says: "It's lightweight, you can separate the battery to charge it so you don't have to plug in the whole vacuum, it has amazing suction power on both wood floors and carpet, and I absolutely love the easy-to-detach handheld vacuum."

  • Karcher Pressure Washer Amazon Prime Day Deal - 18% off

    Kärcher K 5 Compact High Pressure Washer

    Kärcher K 5 Compact High Pressure Washer

    If you’re planning a home or garden spruce up – or if you want to get your messy car in order – this nifty little cleaning machine is a lifesaver. It’s another product Stacey Solomon swears by – and she uses it to clean everything!

  • Echo Dot Kids (5th generation) Amazon Prime Day Deal - 58% off

    Echo Dot kids at Amazon

    Echo Dot Kids (5th generation)

    If your kids are anything like mine, they probably already know how to use Alexa (I always tell them off for asking the time instead of reading the clock!) the Echo Dot Kids speaker has a whole range of new child-friendly content. They can ask for a story, play music even get help with their homework! It comes with a one-year subscription to Amazon Kids (after that it’s £3.99 a month) and two-year warranty.

  • Satin Pillows Amazon Prime Day Deal - 40% off

    Bedsure satin pillows

    Bedsure satin pillows

    The benefits of satin pillows are many. They are easy to clean, they reduce the formation of wrinkles, and are gentler on hair, because they reduce breakage, tangles, and frizz. Satin is also hypoallergenic and resistant to dust mites, making it a good choice for people with allergies or sensitive skin. Snap up this set in the Amazon sale - they're available in practically every colour you could want, too!

  • Apple AirPods Amazon Prime Days Deal - 21% off

    Apple AirPods (3rd Generation)
    Apple AirPods (3rd Generation)

    Apple AirPods (3rd Generation)

    Discounts on Apple products are few and far between, so if you have been eyeing up some Apple AirPods it’s a good idea to take advantage of this Amazon sale price now. Our reviewer loves the 'find' function as he's prone to leaving them at work, and says they fit his smaller ears perfectly compared to other brands which have fallen out or been uncomfortable.

  • Tower Air Fryer Amazon Prime Day Deal: - 33% off

    Tower family-size air fryer
    Tower family-size air fryer

    Tower Family Size Air Fryer

    If you’ve yet to join the air fryer party, Tower’s family-size model is a great option. It cooks up to 30% faster thanks to its rapid air circulation and you can use little to no fat, making it a much healthier option. You also save up to 70% on your energy bill as it uses much less power than a conventional oven.

  • Apple iPad Prime Day Deal - 19% off

    Apple 2021 iPad 64GB at Amazon

    Apple 2021 iPad 64GB

    Apple sales are few and far between, but there are some great deals up for grabs at Amazon on Prime Day. If you've always wanted an iPad, or if you need an upgrade, this is your chance. This is the 2021 model but it still holds up well, it has a great 10.2” Retina display, stereo speakers and up to 10 hours of battery life. It also works with the 1st generation Apple pencil.

  • Velvet Hangers Amazon Prime Day Deal - 38% Off

    Zober Velvet hangers on Amazon

    Zober Velvet Coat Hangers Pack of 50

    Non-Slip Velvet Hangers are a must for fashion fans - they’re slimline, measuring just 6mm in width so you can fit almost double the number of clothes in your wardrobe. The slimline hangers’ velvet texture stops clothes from slipping off, plus the hangers also rotate 360 degrees to fit in any space, and they can hold up to 5kg each. 

    Our Senior Lifestyle Editor Karen Silas loves hers. “I switched to velvet hangers after moving into a new place with much less closet space - heavy and bulky wooden hangers are now banned in my wardrobe! The hangers are so slim that they save a ton of space and are perfect for hanging all of those pieces that have a tendency to slip off, like strappy tops and dresses. And you can buy these handy velvet hanger clips if you want to hang trousers or skirts, or hang pieces together. Plus they’re not too expensive, so it’s a win-win.”

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