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I'm a fashion editor and these are the only Prime Day fashion deals I'm shopping for

The fashion sales you don't want to miss this Amazon Prime Day

Fashion street style
Hollie Brotherton
Lifestyle & Commerce Senior Writer
Updated: 12 July 2023
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Amazon Prime Day - one of the biggest shopping events of the year - has finally landed. This means getting our hands on a huge range of tech, homeware, fashion and beauty products with unmissable discounts for 48 hours, from 11-12 July.

While the online retailer might not always be your first port of call for fashion buys, there are some pretty amazing deals on clothes and accessories right now. Think Superga, UGGs and Tommy Hilfiger, to name just a few. But the best bit? All of our favourite fashion brands have dropped their own sales today to get in on the action.

Looking to upgrade your summer wardrobe for less? Or perhaps you want to finally invest in that capsule wardrobe piece that's been slightly out of your budget? Whatever it is, today and tomorrow are most definitely the time to buy. To save you time scrolling we've searched for all of the best fashion deals you can find online right now. Check back for updates as we expect more will be going live throughout the event. Happy shopping!

The best Prime Day fashion sales overall

The best Prime Day fashion deals to shop now

  • Mango pink dress


    Mango has one of the best sales we've seen this Prime Day, with 100s of new season pieces discounted. Looking for a wedding guest outfit? We love this pink satin midi dress, which you can shop with over 60% off.

  • & Other Stories skirt

    & Other Stories

    There's up to 60% off in the & Other Stories sale, from the brand's signature floral dresses to linen shorts and knitted crop tops. We love this ultra flattering wrap midi skirt paired with everything from tube tops to oversized tees.

  • Arket black dress


    Arket's sale has extended our shopping lists with chic leather strappy sandals, utility jackets and wrap dresses all on sale with big discounts. Our first purchase? This black knitted dress that will become the hardest working piece in our wardrobes.

  • Reiss neutral blazer


    Reiss has some amazing discounts this Prime Day, like the bestselling Hollie blazer with 30% off. You'll also find wedding guest dresses and timeless accessories with big mark downs.

  • Staud purple dress


    From Zimmermann dresses to Isabel Marant jackets and Manolo Blahnik heels, Net-a-Porter's sale is a dream. Known for its laidback glamour, we were very excited to see several Staud pieces have been discounted, like this cut-out lilac dress with 45% off. The perfect wedding guest outfit, we love it paired with metallic accessories.

  • AllSaints leather jacket


    AllSaints is known for leather jackets and the short sleeved Ripley is the perfect layering piece this summer. Elsewhere on the site, there's up to 50% off some beautiful dresses and new season staples.

  • Nobody's Child dress

    Nobody's Child

    Nobody's Child has the most stunning collection of dresses, from wedding guest options to more casual pieces. Many have now dropped in the Prime Day sale, like the popular Alexa dress which we love styled with a pair of chunky boots.

  • H&M blazer


    Only on Prime Day could you get one of H&M's bestselling blazers for £16. The oversized piece can be paired with your midi dresses or the matching trousers for a summer power suit. With up to 60% off everything, we also have dresses and off-duty denim on our shopping list.

  • New Look floral dress

    New Look

    New Look is already well-loved for its coveted, affordable dresses and right now prices are seriously low with up to 60% off in the sale. This pretty pink floral midi is just £15.

  • COS trench coat


    COS is so good for capsule wardrobe pieces and this trench coat with 50% off is a must for the transitioning seasons. From office-appropriate dresses to jacquard silk shorts, there's a lot to love in this sale.

  • Missoma jewllery


    Missoma just dropped one of its best ever sales, with the celeb-favourite brand (think Hailey Bieber, Gigi Hadid) adding huge discounts to its coveted jewellery pieces. This chain necklace has 65% off and it's going straight in our baskets. 

  • ME+EM white dress


    ME+EM has some amazing pieces but they're quite pricey, so we love it when they drop a sale. Right now you can get 50% off summer dresses, leather sandals, hot pink blazers and much more. This effortless white dress can also be used as a beach cover-up. Iron-free, it's ideal for your next holiday. 

  • Karen Millen crochet dress

    Karen Millen

    Upgrade your occasionwear wardrobe with 30% off everything at Karen Millen. We're obsessed with this shimmer knitted dress which sold out a few weeks ago and is now back in stock - and on sale.

  • ASOS swimsuit


    We can always count on ASOS for an incredible sale. There are discounts on 1000s of must-have summer-ready pieces, with an extra 20% off using the code WAVES. Want to wear the crinkle swimsuit trend for less? This ASOS DESIGN version is just £15.

  • Mint Velvet red dress

    John Lewis

    John Lewis has up to 50% off womenswear brands like Hobbs, Whistles, Mint Velvet and Mango (to name just a few!) This wear-everywhere dress from Mint Velvet is one you'll bring out every summer and you can shop it with 50% off. 

  • AGOLDE jeans


    Farfetch only drops a sale this good once or twice a year, with up to 60% off current and past season collections. AGOLDE's classic straight-leg jeans have always been on our wish lists, and they now have 50% off. The classic style is a forever wardrobe staple, making them a worthy investment.

Why you should trust us

I've always been obsessed with all things fashion and work with brands and PRs to find out all about their new collection launches, as well as their latest sales and discounts. I'll be updating this article throughout Amazon's Prime Day shopping event to make sure you know all of the best deals dropping as they happen.


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