Amazon Prime Day - one of the biggest shopping events of the year - has landed. Running from Tuesday 16 to Wednesday 17 July, you can getting your hands on a huge range of tech, luxury beauty, homeware, and even fashion, with some incredible discounts for 48 hours.
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While the online retailer might not always be your first port of call for fashion buys, you can expect some pretty great deals on clothes and accessories brands. Think Superga, adidas and Tommy Hilfiger, to name just a few. But even better? Many of our favourite fashion brands also drop their own sales to get in on the action.
Looking for summer occasionwear? Or perhaps you want to finally invest in that capsule wardrobe piece that's been slightly out of your budget? Whatever it is, now is the time to buy.
To save you time scrolling I've searched for all of the best fashion deals you can find online, and keeping checking back as I'll be updating this as they drop. Happy shopping!
The best Prime Day fashion deals to shop now
Superga Cotu Classic Trainers
Of course my first stop was on the Amazon website itself, where you can find huge discounts on items including Princess Kate's favourite Superga Cotu Classics, women's Tommy Hilfiger underwear and Cupshe pieces.
Reiss Larsson Double Breasted Blazer
Reiss has an amazing sale on this Prime Day. You'll find wedding guest dresses and timeless accessories with big mark downs, plus the Larsson blazer worn and loved by the Princess of Wales with £140 off.
& Other Stories Embroidered Tank Midi Dress
There's up to 60% off at & Other Stories, from the brand's signature floral dresses to linen shorts and knitted crop tops. First on my shopping list is this white midi dress, which I'll wear everywhere this summer.
Coach Day Leather Tote Bag
John Lewis has some huge fashion deals on several of my favourite fashion brands, including their own collections and designer accessories. This Coach bag will be a chic addition to your office attire and has just dropped in the sale with £118 off. Hurry, it's selling fast.
Hobbs Felicity Suit
There's up to 60% off at Hobbs right now, and that includes their suit of the season. You can shop the hot pink Juliet jacket and matching trousers for less. It's perfect for weddings, work parties and all other summer occasions.
Arket Linen Shirt
Arket's sale has extended my shopping list with summer shirts, swimwear and chic leather strappy sandals all on sale. My first purchase? This linen shirt that will become one of the hardest working pieces in my wardrobe.
ME+EM 70s Clog Sandal
A favourite of royals and celebrities alike, ME+EM always has unmissable sales. This summer, you'll find lots of beautiful midi dresses with discounts, plus these cool clog platform sandals I've had my eye on. Be quick, I don't think they'll be around for long.
Nobody's Child Starlight Midi Dress
Nobody's Child does the best dresses and right now you can take at least 15% off the whole collection. The Starlight Dress is a bestseller thanks to its flattering midi-length button-down cut. Made from organic cotton, it has puff sleeves, a panelled waist and pockets.
Karen Millen Premium Linen Tailored Wide Leg Jumpsuit
Whether you're shopping for occasionwear or wardrobe staples, head to Karen Millen where there's at least 30% off absolutely everything. There are beautiful options for weddings and race days, as well as some amazing capsule pieces, like this tailored wide-leg jumpsuit with a sleek halterneck top.
TOTEME Leather-Trimmed Shearling Jacket
From Zimmermann dresses to Loewe shirts and Chloe accessories, NET-A-PORTER's sale is a dream. It's also a great time to snap up autumn/winter pieces at amazing prices, like this coveted TOTEME shearling jacket you'll wear forever with 40% off.
AllSaints Bryony Tanana Slim Fit Midi Slip Dress
AllSaints is known for leather jackets and stylish dresses, and the Bryony midi dress is beautiful for summer. Shop it with 30% off, plus other new season staples.
Levi's Super High Rise Ribcage Jeans
ASOS just dropped a huge summer sale, with discounts on 100s of pieces that are probably already on your shopping list. These Levi's jeans are loved by Hailey Bieber and you can shop them with 25% off. Act fast, ASOS offers quickly come and go.
Mango Printed Halter Gown
Mango has one of the biggest sales this Prime Day, with 100s of new season pieces discounted. Shopping for occasionwear? With its abstract print and halterneck design, I love this maxi dress, which you can shop with 45% off.
Phase Eight Nelly Linen Wrap Midi Dress
There's up to 50% off at Phase Eight right now. First on my shopping list is this perfect daytime summer dress. Made from a lightweight linen blend, it also features a flattering wrap cut and a gorgeous dainty floral print.
New Look Bright Pink Wavy Textured Scoop Bikini Top
Shopping for swimwear? New Look has this hot pink bikini with 25% off and reviews say it's super flattering. There's up to 40% off a whole collection of summer styles.
H&M Knitted Tunic
There's up to 60% off at H&M, with summer-ready pieces like this chic beach cover-up for less than half price. You'll also find blazers, wide-leg trousers and the brand's classic basics with big discounts.
Mint Velvet Woven Striped Tote Bag
I want everything in the Mint Velvet sale, but particularly this rattan bag which is ideal for beach days. The black and natural striped tote features leather shoulder straps and a single fastening from the inside.
