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I'm a fashion editor and these are the only Prime Day fashion deals I'm shopping for

The fashion sales you don't want to miss on the second day of Amazon Prime's big sale

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Hollie Brotherton
Digital Luxe & Commerce Editor
Updated: October 9, 2024
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Amazon Prime Day - one of the biggest shopping events of the year - has landed and it's day two, which means even more bargains to be had. Running from Tuesday 8 to Wednesday 9 October , you can getting your hands on a huge range of tech, luxury beauty, homeware, and even fashion, with some incredible discounts.

While the online retailer might not always be your first port of call for fashion buys, you can expect some pretty great deals on clothes and accessories brands. Think Superga, adidas and Tommy Hilfiger, to name just a few. But even better? Many of our favourite fashion brands also drop their own sales to get in on the action.

Looking for summer occasionwear? Or perhaps you want to finally invest in that capsule wardrobe piece that's been slightly out of your budget? Whatever it is, now is the time to buy. 

To save you time scrolling I've searched for all of the best fashion deals you can find online, and keeping checking back as I'll be updating this as they drop. Happy shopping!

The best Prime Day fashion deals to shop now

Superga Cotu Classic Trainers

Superga Cotu Classics

Of course my first stop was on the Amazon website itself, where you can find huge discounts on items including Princess Kate's favourite Superga Cotu Classics, women's Tommy Hilfiger underwear and Cupshe pieces.

Karen Millen Viscose Georgette Placed Cutwork Halter Woven Midi Dress

Viscose Georgette Placed Cutwork Halter Woven Midi Dress

Whether you're shopping for occasionwear or wardrobe staples, head to Karen Millen where there's at least 30% off absolutely everything. There are beautiful options for weddings and Christmas parties,  like this beautiful cutwork dress, ideal for winter weddings, as well as some amazing capsule pieces.

Levi's Ribcage Jeans

Levi's Ribcage Jeans

Check Amazon too for Levi's, as there's big savings on their famous Ribcage jeans loved by Hailey Bieber.

Reiss Larsson Double Breasted Blazer

Reiss Larson blazer

Reiss has an amazing sale on this Prime Day. You'll find wedding guest dresses and timeless accessories with big mark downs, plus the Larsson blazer worn and loved by the Princess of Wales with £140 off. 

Cupshe Tummy Control Swimsuit

Cupshe Tummy Control One Piece Swimsuit

Amazon also stocks Cupshe, the swimwear brand we love for classic pieces, tummy control swimwear and more. Shop now to save big on your next summer holiday pieces.

Mulberry Lily Bag

Mulberry bag

John Lewis has some huge fashion deals on several of my favourite fashion brands, including their own collections and designer accessories. This Mulberry bag will be a chic addition to your office attire and has just dropped in the sale with £200 off. Hurry, it's selling fast.

Hobbs Felicity Suit

Hobbs suit

There's up to 50% off at Hobbs right now, and that includes their suit of the season. You can shop the baby pink Felicity suit and matching trousers for less.

Arket Cashmere Jumper

Arket Ccashmere Jumper

Arket's sale has extended my shopping list with workwear shirts, jeans and chic leather accessories all on sale. My first purchase? This cashmere jumper that will become one of the hardest working pieces in my wardrobe.

ME+EM Waterlily Maxi Dress

ME+EM dress

A favourite of royals and celebrities alike, ME+EM always has unmissable sales. It's worth snapping up on their iconic dresses, worn by Victoria Starmer, while they have 50% off.

Sleeper Feather Trim Pyjamas

Sleeper Feather Trim Pyjamas

From Zimmermann dresses to Loewe shirts and Chloe accessories, The Outnet is a dream. It's also a great time to snap up autumn/winter pieces at amazing prices, like this coveted Sleeper pyjama set you'll wear all through the festive season.

AllSaints Beale Slim Fit Leather Biker Jacket

AllSaints Beale Slim Fit Leather Biker Jacket

AllSaints is known for leather jackets and stylish dresses, and this leather jacket is ideal for autumn. 

Mango Striped Cardigan

Mango Striped Cardigan

Mango has one of the biggest sales this Prime Day, with 100s of new season pieces discounted. Shopping for knitwear? This striped cardigan with 28% off should be top of your basket.

Mint Velvet Cowboy Boots

Mint Velvet Silver Boots

I want everything in the Mint Velvet 'special prices' section, but particularly these stunning silver boots, just the thing for brightening up jeans and a jumper outfits.

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