Serena Williams reveals surprising partnership with unexpected star

A delicious and sustainable venture

Serena Williams just revealed her latest project, and not only is it unlike any other she's ever done, but she's pairing up with a totally unexpected star for it.

ALSO: HELLO! launches Jubilee T-shirt collection to celebrate Queen Elizabeth in style

The tennis player is spending time in the kitchen rather than the tennis courts, announcing that along with actor Jake Gyllenhaal, she is JUST Egg's brand new ambassador.

The vegan cult-favorite brand is known for their innovative egg substitute, which cooks, fries and scrambles just like regular eggs.

Loading the player...

WATCH: Serena and her daughter Olympia's matching outfits are impossibly cute

MORE: Serena Williams stops tracks in stunning black dress for new photo

Both stars are already investors of the science-forward food and wellness company, and starred in hilarious ads poking fun at their own careers to promote the partnership.

For Serena's, she's seen getting ready to have breakfast in her kitchen, as a narrator says: "You think the G.O.A.T. eats regular-degular eggs?"

The commercial made a satire of the major entourage and team that celebrities tend to have, and joked that the athlete has: "Nutritionists, scientists, trainers, and whatever this guy does," aiming the camera to one of the many people working around the star, before continuing: "curating her protein intake so she stays fueled for superhuman performance."

          View this post on Instagram                       A post shared by JUST Egg (@justegg)

The hilarious commercial

As if the ad didn't depict enough of an unexpected scene, it also features Serena speaking perfect French, telling someone on the phone that she's having breakfast.

MORE: Serena Williams highlights flawless style in mesh mini dress

MORE: Serena Williams shares rare personal photo in emotional tribute

Fans raved about her appearance and commended her for promoting vegan alternatives, writing: "Grand slam eggies," and: "This is epic on so many levels!" as well as: "We need more PLANT-BASED food out there! Thank you, Serena, for promoting JUST Egg and educating folks about the benefits of planet-based eating."

Serena's plant-based approach to her diet surely contributes to her fabulous figure

She later joked about the extravagant scene, revealing that: "I'll let you in on a secret: I don't actually have a scientist in my kitchen. It's not that exciting in there. But I do have JUST Egg."

The mother-of-one went into detail about why the partnership means so much to her, saying that: "I eat to live, so JUST Egg helps me feel and perform better. But it's also delicious – I don't think my family can even taste the difference between JUST Egg and chicken eggs. I'm also all-in on the mission: how can we make healthy, sustainable options accessible to everyone?"

Read more HELLO! US stories here

Like this story? Sign up to our newsletter to get other stories like this delivered straight to your inbox. 

You're on HELLO!'s global site. Click to return to HELLO! India Go back