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7 new food launches we're enjoying this month

From work meetings to afternoon treats and evening celebrations - we've picked the best of the bunch

food launches bills
Jayne Walsh
Lifestyle Content Writer
Updated: 22 February 2023
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These chilly months are the ultimate time for comfort food and office treats. From the thousands of options on Deliveroo to the urge to discover brand new foods, you might not know where to start – so HELLO! are here to share our favourite new food launches.

DISCOVER: 15 fun and fabulous things to do in London in February

We have rounded up some of the delicious foods that we have enjoyed which are sure to perk up your brunch meetings, and lunchtimes and even inspire celebrations with loved ones. If you need a big batch delivery for a party or treat to grab on the go, we have something for everyone including vegetarian options, Italian, Cantonese, Spanish – and a nationwide chain with allergen-free dishes launched seasonal cocktails!

Lanes of London

assorted cakes on a wire rack

Enjoy a botanical afternoon tea this season

London Marriott Hotel Park Lane doesn't only offer iconic views across Hyde Park, they are launching a beautiful new signature Botanical Afternoon Tea this Spring – just in time for Mother's Day. Marvel at the dainty, floral-inspired treats as you sip a glass of Champagne or free-flowing floral tea. Taste an array of cakes, panna cotta tea cups, and scones all flavoured with variations of chamomile, honey, lavender, or zesty lemon curd. You can treat yourself to the savoury bites too – whatever you would prefer, it is your treat!

The Botanical Afternoon Tea is available daily and is priced at £50 per person with a glass of Champagne, vegan and vegetarian options are available upon request.

To book visit


stack of pancakes glass of prosecco and cup of coffee

Bottomless pancakes

There is still time to celebrate Pancake Day - Bill's is offering diners an afternoon of bottomless buttermilk pancakes throughout the whole of February. These moreish stacks of spongy pancakes are served with fresh strawberries, cream and as much maple syrup as you'd like. At only £7.50 per person, you can add unlimited hot drinks for £3.50 or go all out with bottomless prosecco from £18.50.

If you suffer with food allergies, head to the Bill's website which includes an easy to navigate feature where diners can highlight any of the 14 legally recognised allergens to view the dishes available for them, which will then be prepared in a dedicated area of the kitchen.

Track down your nearest Bill's and discover what's on offer for Veganuary, Valentine's Day and more. Visit

Smith & Whistle

chips with slices of steak

Discover scrumptious loaded fries like no other

Discover Mayfair's new take on comfort food by treating yourself to loaded fries at Smith & Whistle. Located at Sheraton Grand Park Lane hotel, this cosy bar is the place to go to enjoy chips with delightful toppings and masterful drinks parings – pure decadence.

If you order 'Steak 'n' Chips' loaded fries you will enjoy a light (244 calories) dish of triple-cooked chips topped with hanger steak and melted cheddar cheese, garnished with chargrilled padron peppers, red onion, and a splash of hot gravy. Better yet, this dish comes with a recommended drink pairing, the Valpollicella Classico – a smooth red wine that is perfect for sipping while people watching. In fact, you are likely to spot a few pooches too, as Smith & Whistle pride themselves on their dog-friendly approach and even offers 'Pedigree Chips' for four-legged guests.

To discover the loaded fries menu, visit

Sparrow Italia

an interior view of sparrow italia with decorative foliage

The place to dine in the heart of Mayfair

This month Sparrow Italia officially opened for lunch as well as dinner and we can't wait to venture into Mayfair to sample their dishes, which are inspired by the southern European coast – but with a modern twist!

We hear that the restaurant spans three floors of dining with a ground-level brasserie, a terrace dining room with indoor and outdoor seating and a cosy-looking parlour dining. However, following the success of Sparrow Italia in LA we would recommend booking your table in advance. Visit

Broken Eggs

a spanish tortilla and salad© Broken Eggs

Authentic tortillas are the ultimate comfort food

If you love freshly made tortillas and vibrant salads then try Broken Eggs, a tasty Spanish eatery. The menu includes classic tortillas, but you can always opt for a punchy chorizo or light courgette tortilla. Be sure to try the fresh black truffle option together with their fresh citrus salad.

Broken Eggs say: "We prepare Tortillas inspired by the cherished recipes of our childhood. Our food is freshly made with natural ingredients, then delivered straight to your door – from our family to yours."

Order directly from Deliveroo or pick up your order from their kitchen on Charlotte Street, London


bamboo bowls of dim sum© Yauatcha

Authentic with an intriguing modern influence

Yauatcha celebrates authentic Cantonese cuisine with a modern influence. Their delicious dim sum dominant cuisine is on offer throughout the day and you can choose from golden squash to BBQ wagyu beef or wild mushroom fillings, Chilean seabass, lobster and tobiko caviar and more!

Excitingly, they are a modern incarnation of the traditional Chinese teahouse so patisserie is at the heart of their concept. Try petite gateaux, macarons of all flavours and chocolates wrapped in Yauatcha’s bespoke signature packaging.

To find out more visit

SEE: Princess Eugenie's go-to cheeky snack revealed

Ben & Jerry's x Tony's Love A-Fair

stacks of chocolate bars with strawberries and brownie chunks

An ice cream favourite collaborates with fair trade chocolate bars

Chocolate at its finest! Inspired by two of Ben & Jerry’s classic flavours, Chocolate Fudge Brownie and Strawberry Cheesecake, the two new Tony's Love A-Fair bars are available in dark milk chocolate brownie and white chocolate strawberry cheesecake flavours.

If you haven't tried Tony's chocolate bars yet, what are you waiting for? These gloriously chunky and chocolaty bars pack a punch and are just as multi-textured as your favourite Ben & Jerry's ice creams. The dark milk brownie bar is loaded with brownie pieces, while the white strawberry cheesecake bar is rippled with strawberry and crumbly biscuits. There are two ice creams to match.

Tony’s delicious partnership with Ben & Jerry’s also means that the beloved ice cream company has joined Tony’s Open Chain - the mission to make the chocolate industry 100 per cent slave-free.

Explore Tony's Love A-Fair bars and the Ben & Jerry's flavours to match. Visit

All Star Lanes

burger on a plate

Boasting retro bowling lanes, luxury karaoke booths, cocktail bars and restaurants serving up scrumptious American comfort food, All Star Lanes has got all the essentials for a great night. Try food while you are there, from classic American style Monterey Jack Cheeseburgers or Chargrilled Hot Dogs, to Vegan Pasta and light Halloumi Wraps - you'll want to bowl all day!

To book, visit

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