For most men a watch may be the only accessory they wear, whether you have an extensive watch collection, or rely on one staple, it is an investment worth every penny. It's no wonder they make great gifts, especially for Valentine's Day.
MORE: 41 best gift ideas for men
While some may prefer an affordable design to wear everyday, others may be wanting to splash out on a designer purchase to stand the test of time.
Digital watches are always popular, others may opt for a classic analogue.
The design of the watch is key, right down to the strap, with durable metal or leather straps making their own subtle style statements.
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Casio, Larsson and Jennings, and Swatch are among some of the popular more affordable brands for men’s watches, but for those who are looking for a little more luxury, Apple, Omega, Tag Heuer, and Rolex are the cream of the crop.
We have scoured high and low to find you the best men's watches to buy to suit all styles and budgets.
Watch Deal of the Day
Emporio Armani watch for men
Casual watches
Fossil Minimalist watch for men
Emporio Armani watch for men
Casio Vintage watch for men
Tommy Hilfiger watch for men
Tissot Seastar Chrono watch for men
Seiko Heritage watch for men
Fitness watches
Apple Watch Series 8 for men
Samsung Galaxy Watch 4 for men
Luxury watches
Omega Seamaster watch for men
Tag Heur Carrera watch for men
Breitling Navitimer watch for men
Rolex Yacht Master watch for men
Gucci Cushion watch for men
Bvlgari Bvlgari watch for men
Tudor watch for men
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