Royal Ascot is an event synonymous with elegance, grace, and timeless fashion. Typically, it plays host to a multitude of impeccably dressed guests who epitomise sartorial race day splendour.
Ascot fashion evolves constantly, with more women opting to wear suits and being encouraged to experiment with pre-loved clothing. Floral patterns and delicate lacework are popular choices year on year.
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This year, Royal Ascot unveiled its first-ever 'Fashion Bible,' curated by celebrated British fashion designer Daniel Fletcher. "This lookbook is a first in the world-renowned event's history and will project the event into a whole new realm of stylistic identity," explains Hello! Fashion’s Orion Scott, "The idea behind the book is to give attendees an inspirational fashion guideline that's appropriate for all Ascot enclosures."
Fletcher, the first creative director in the event's 300 year history, aims to welcome bold new looks, inventive sourcing, and a more conscious approach to dressing at the famed annual event.
MORE: The 15 most stylish Royal Ascot hats of all time
RELATED: 25 vintage Royal Ascot photos to inspire your race day style
As the world renowned racecourse comes alive with the thundering hooves and excited cheers from Ascot 2024, it was the guests' impeccable attire that truly captured our attention. Race enthusiasts, from Betty Bachz, Charlotte Hawkins to Louise Roe, seemed to embrace a blend of tradition and contemporary flair.
© Kirstin SinclairWhile adhering to the event's dress code, they managed to express their personal style through subtle details and statement pieces. Scroll on to discover whose ensembles captured our hearts, and earn our outfit inspo screen shots…
MORE: Gorgeous race-day hairstyles you can style under a fascinator or hat
RELATED: The 7 best designer hat brands for weddings and races in 2024
The best dressed guests at Royal Ascot 2024:
1/50
© Kirstin SinclairDemi Brereton
Demi Brereton turned heads in a sleek, form-fitting tan dress that boasted a high collar and short sleeves. Her playful matching tan hat and nude heels completed the monochromatic look.
2/50
© Dave BenettKelly Eastwood
Kelly Eastwood rocked a fabulous retro brown polka dot suit, the tailored jacket and wide-legged pants were a perfect match, exuding playful sophistication. She paired the look with a stylish wide-brimmed hat and vintage glam oval sunglasses. Her light blue handbag and platform sandals completed the look, giving off a vibe that was effortlessly cool.
3/50
© Dave BenettSienna King
Actress and model Sienna King wowed in a sophisticated ensemble featuring a satin yellow Huishan Zhang blazer with intricate embroidery and sleek black trousers. Her cream-colored fascinator and matching loafers brought a touch of cool-girl edge, making a strong style statement.
4/50
© Kirstin SinclairKavita Mehta
Kavita Mehta stunned in a structured dress, paired with a matching bolero, which highlighted her poised silhouette. Her fascinator with delicate feathers and metallic silver Marina Raphaele brought a touch of modern glamour to the racetrack.
5/50
© Kirstin SinclairEleanor Berks
Eleanor Berks graced Ascot in a white lace dress that exuded vintage race day vibes. The demure long sleeves and high neckline added elegance, while her wide-brimmed hat and lace-up espadrilles perfectly complemented the look. A modern-day Jane Austen heroine, come to life.
6/50
© Chris JacksonLaura-Ann Barr
Little Buds founder Laura-Ann Barr brightened up the racecourse in a vibrant pink dress with dramatic cape sleeves. The form-fitting silhouette was bold while her matching pink fascinator with rose accents added a romantic touch. Carrying a bright pink clutch, she brought a pop of Barbiecore joy to the event.
7/50
© Dave BenettJenny Walser
Actress Jenny Walser commanded attention in a striking red dress that was both elegant and daring. The asymmetrical neckline and ruched detailing accentuated her figure, while the large white floral fascinator and pointed white heels added a bold contrast.
8/50
© Kirstin SinclairLydia Millen
Lydia Millen enchanted the Royal Enclosure in a powder blue dress that was straight out of a fairytale. The dress featured delicate bow straps and a full, pleated skirt that swayed with every step. Her oversized matching hat and gloves added a vintage charm. Paired with a petite white Hermès handbag and blue heels, she looked like a modern-day Cinderella.
9/50
© Kirstin SinclairFrancesca Cumani
Racing presenter Francesca Cumani flaunted a vintage-inspired ensemble featuring a lacy beige top, complete with a peter pan collar and a voluminous black skirt. Her unique wide-brimmed straw hat and black heels added an elegant, yet playful touch. The intricate lacework and classic colour combination made her look like she stepped out of a 1940s fashion magazine.
10/50
© Kirstin SinclairPeony Lim
Peony Lim stunned in a chic monochrome outfit that screamed modern elegance. The tailored bouclé jacket, paired with a tiered navy tulle skirt, was a match made in fashion heaven. Her wide-brimmed boater hat and pointed white heels added a contemporary edge.
11/50
© GettyFlora Macdonald Johnston
On day five Flora wore a buttery yellow midaxi dress with ruffled detailing. Black accessories complemented her summer-fuelled look.
12/50
© GettyA guest
A guest was the epitome of elegance in a black asymmetrical dress layered with a white cape. Gold heels, a Lady Dior handbag and a white headpiece finished off her sophisticated look.
13/50
© GettyFreddy Cousin-Brown
Freddy oozed 60s chic in a high-neck white midi dress paired with lace gloves, a chunky headband and beige accessories.
14/50
© Kirstin SinclairLisa Tan
Milliner Lisa was the epitome of summer in a maxi dress with chartreuse and black dots.
15/50
© Kirstin SinclairMrs Hanbury
Mrs Hanbury perfected berry tones in a blackcurrent-hued shirt dress paired with fuschia accessories.
16/50
© Mark CuthbertPrincess Beatrice
Princess Beatrice stunned in a multi-toned green midi dress by Emilia Wickstead, which she paired with nude court heels, a satin clutch bag and a matching headpiece.
17/50
© Dave BenettKendra Leaver-Rylah
Kendra wore a multi-toned lace dress with a tiered skirt.
18/50
© Mark CuthbertLady Frederick Windsor
Sophie Winkleman looked radiant in a blue coat dress with a white collar, white peep toe mules and a feathered-style hat.
19/50
© GettyHana Cross
The content creator and former Hello! Fashion cover girl was the epitome of chic in a white top with gigot sleeves paired with a matching midaxi skirt. A black headpiece and silver bag finished off her elegant look.
20/50

Wilnelia, Lady Forsyth-Johnson
Wilnelia opted for a square-neck fitted chartreuse midi dress, complete with a padded shoulder bag, metallic heels and a neutral colour hat featuring a statement green rose.
21/50
© GettyLaura Atkinson
Laura wore a black waistcoat, white pleated midi skirt and black accessories.
22/50
© GettyOliver Proudlock and Emma Lou Proudlock
Oliver and Emma perfected couples styling in complementary outfits. Emma opted for a navy and white dress with a sweet peter pan collar and a navy hat with a statement white bow. Oliver complemented her look with a navy and white pinstripe waistcoat.
23/50
© GettyLeonora Smee
Leonora oozed bridal chic in an all-white look. She wore an LK Bennett dress, a wide-brimmed hat from Vivien Sherif, jewellery from Boodles, a Jimmy Choo bag and Manolo Blahnik shoes.
24/50
© GettyTatiana Korsakova
The actress oozed classic glamour in a fit and flare style baby blue dress, which she paired with a matching headpiece, white court heels, white gloves and a pearl bag.
25/50
© Kirstin SinclairMrs Renucci
The wife of charismatic polo player Garrie Renucci rocked a sunny yellow dress with playful black cherry prints and charming puff sleeves. She dazzled with a black ruffled neckline and a fabulous fascinator bursting with feathers and a netted veil. Her chic black Chanel bag and glitzy gold jewellery added the perfect finishing touches, making her look a fashionista's Ascot dream come true.
26/50
© Mark CuthbertZara Tindall
Zara, who has been working with stylist Annie Miall, wowed in Anna Mason's ‘Angelika’ dress in garance print boasting fun puff sleeves and a cinched waist. She added a blush percher from Juliette Millinery for extra flair. The equestrian's Anya Hindmarch 'Maud' tassel clutch in gold and Emmy London 'Rebecca' suede pumps were the icing on the cake.
27/50
© Chris JacksonLouise Roe
Royal Ascot regular Louise Roe wore wore a vibrant pink sleeveless suit set with a tie waist. She topped off her look with a whimsical wide-brimmed white hat, decked out in pink flowers and leafy greens. A sleek white clutch and sparkly gold cuff made her ensemble pop, turning heads and spreading smiles all around at the H Fashion office.
28/50
© Kirstin SinclairCaroline Sieber
Fashion icon and Chanel muse Caroline Sieber wore a short, buttoned-up Chanel dress made from a colourful tweed fabric. It featured bell sleeves and peter pan collar she paired it with a white boater hat and grey heels, exuding a chic and polished look.
29/50
© Dave BenettLady Amelia Spencer
Lady Amelia Spencer wore a navy blue, long-sleeved polka dot dress featuring a white collar and delicate white buttons. She complemented the look with a white wide-brimmed hat, cream-coloured handbag, and wedge heels with lace-up straps.
30/50
© Chris JacksonPrincess Beatrice
Princess Beatrice wore Zimmermann's 'Matchmaker' light pink, floral-printed dress boasting long sleeves and a flared skirt. She accessorised with Juliette Millinery's silk blossom headband adorned with flowers, and Roger Vivier's Flower Strass Buckle clutch and matching pumps in pink satin, creating a soft, romantic ensemble.
31/50
© Dave BenettAmber Le Bon
Model Amber Le Bon wore a double-breasted white blazer with gold buttons, paired with a sleek satin midi dress. She accessorised with a white veiled boater hat featuring netting and a matching clutch, completing the elegant monochromatic look.
32/50
© Samir HusseinPrincess Eugenie
Princess Eugenie wore the fitted, ribbed white Gabriela Hearst ‘Amor’ dress in Ivory Cashmere Silk. She accessorised with an Emily London pink boater featuring a decorative bow, and Anya Hindmarch's ‘Maud’ tassel clutch adding a touch of casual elegance.
33/50
© Kirstin SinclairNana Acheampong
Stylist Nana Acheampong wore a striking white suit with a structured blazer and wide-leg trousers. She paired the outfit with a vibrant green wide-brimmed hat and a small green Aspinal handbag, adding a pop of colour.
34/50
© Dave BenettMorgan Riddle
Tennis WAG Morgan Riddle wore a pastel pink, sleeveless midi dress with a fitted bodice and flared skirt. She accessorised with a white wide-brimmed hat, white Louis Vuitton handbag, and matching heels, creating a feminine look.
35/50
© Chris JacksonCarole Middleton
Carole wore a blue chiffon dress with floral print from Self Portrait, featuring a pussy-bow neckline and long sleeves. She complemented the outfit with a blue headpiece and Kate Spade's Alpine satchel bag in navy blue, the look was refined and classic without being matronly. 10/10.
36/50
© Kirstin SinclairAlexandra Elderfield
Alexandra Elderfield wore a light blue, floral-patterned dress with puffed sleeves and a tiered skirt. She included a matching blue fascinator and a small white handbag.
37/50
© Dave BenettBetty Bachz
Betty wore a fitted satin maroon suit with a belted waist and deep V neckline. She accessorised with a large black hat, chic sunglasses, and a Anya Hindmarch handbag.
38/50
© GettyElizabeth Hurley
The actress and model opted for a white embroidered lace midi dress from Monique Lhuillier. The dress epitomised summer glamour with a jewel neckline and floral embroidery across the body. Powder pink croc-print court heels and a matching hued embellished bag completed her look.
39/50
© Chris JacksonLaura-Ann Barr
Laura-Ann oozed summer elegance in a lavender dress by The Pretty Dress Company. She paired it with a flower crown by Arturo Rios and a violet top handle bag from Launer London.
40/50
© GettyRosie Tapner
So simple and so elegant. Rosie opted for a chic three-piece white suit on Day Two, paired with a matching wide-brimmed headpiece.
41/50
© GettyHannah Jenkins
Hannah Jenkins opted for a wide-leg trouser and a single-breasted suit set. Pops of fuchsia pink in the form of a hat and chunky platform shoes add some fun and colour into her look. A chic Dior saddle was her handbag of choice.
42/50
© GettyCharlotte Hawkins
Charlotte gave 60s elegance a contemporary twist in a fit-and-flare cream dress with statement black polka dots. A pair of mesh black court heels and a summery cream hat finished off her look.
43/50
© ShutterstockPrincess Eugenie
On Day One of the races, Princess Eugenie was the epitome of summer in a mint green mini dress from Diane Von Furstenberg. Cream/beige pieces were her accessories of choice, keeping the whole look light and elegant. She opted for an Anya Hindmarch clutch, suede Aquazzura pumps, a wide-brimmed hat from Emily London and diamond drop earrings that her husband Jack gifted her to wear at their wedding.
44/50
© Chris JacksonLady Gabriella Kingston
Gabriella wowed everyone at Ascot in her whimsical, flowing floral dress that seemed to capture the essence of a blooming British garden. Her peach hat added a delightful pop of colour, perfectly complementing her classic look.
45/50
© Kirstin SinclairNana Acheampong
Stylist Nana Acheampong stole the spotlight in a dramatic black dress adorned with cascading ruffles. Her statement hat, with its fabulous feathered design, added an extra touch of glamour. To complete her ensemble, she carried a chic orange handbag, providing a bold contrast, and wore striking canary yellow heels that made her outfit pop.
46/50
© Mark CuthbertCharlotte Hawkins
A vision in red, TV presenter Charlotte Hawkins' striking ensemble featured a sophisticated midi dress with an elegant bow detail at the neckline. Her dramatic red fascinator, adorned with roses and delicate netting, added a regal touch. Matching red shoes and simple jewellery completed the look, exuding timeless elegance.
47/50
© Chris JacksonLouise Roe
Fashion journalist Louise Roe's playful outfit featured a pink floral dress with puffed sleeves and a flowing silhouette, perfect for a summer day at Ascot. Her standout accessory was a vibrant red fascinator adorned with roses (clearly a 2024 trend) adding a touch of drama. Complemented by pink sandals and a matching handbag, her look was fun and feminine.
48/50
© Chris JacksonAnouska Lancaster
Radiating glamour, interior designer Anouska Lancaster's sparkling pink sequinned dress caught every glimmer of sunlight. She paired her dress with an extravagant floral headpiece, overflowing with pink blooms. To complete the outfit she donned pink shoes and a fringed handbag, making this ensemble a true showstopper.
49/50
© Chris JacksonFiona Andrew
Fiona's ensemble exuded 'My Fair Lady' charm with a white, ruffled maxi dress featuring delicate sheer sleeves and a stylish high neck. Her striking electric blue hat, adorned with netting, added a bold pop of colour. Coordinating accessories, including a chic handbag and court shoes, completed the look.
50/50
© Mark CuthbertZara Tindall
Zara turned heads in a sunny yellow dress with fabulous puffed sheer sleeves. Her wide-brimmed boater hat was the perfect accessory to her dopamine-inducing ensemble.








