Ever since Kate Moss was lensed for Vogue sporting a banana print top back in 2003 (oh the sartorial wizardry that is Bay Garnett), fruit-themed fashion has remained firmly on our radar.
From Loewe’s tomato girl summer to Dolce & Gabbana’s signature Sicilian lemon motifs and Valentino's newfound love of kitsch cherries, fruit has long flirted with the fashion imagination.
It seems that this relationship isn’t simmering down anytime soon. Over the past few months, London's style sphere has made a case for five-a-day fashion.
Gen Z are currently going bananas for the sweet aesthetic, leaning into fruit-themed prints, accessories and jewellery. Call it the Wimbledon effect (AKA strawberry mania) or a collective rejection of monochromative ‘quiet luxury,’ but fashion is dialling up the colour this summer.
© Getty Images
© Getty Images
© Getty ImagesThe proof is in the pudding. Recent data shows that the trend is ripe for picking: Pinterest interest for ‘Summer Colours 2026’ is up +1,200 per cent while searches in the ‘farmers market outfit’ have jumped by +450 per cent.
“Farmer's market brights and fresh fruit prints are a great way to add some flavour to your outfit,” Trend experts at New Look tell us. “They're fun and confident but still really wearable. This summer, they're definitely a vibrant way to make a statement and stand out from the crowd.”
From citrus-inspired arm candy to stackable charm necklaces and printed dresses, here’s every fruit-themed fashion item we’re adding to our basket this summer.
Fruit themed pieces to shop now:
1/10
Multicolor Tropical Rope Ties Mini Dress
Farm Rio
Farm Rio is always our first port of call when it comes to delicious, fruit-inspired garments. The brand's tropical mini dress, featuring a radiant fruit print design, is destined for colourful summer vacays.
2/10
Frutas Dress
Donde Esteban
Get the summer started with a helping hand from Donde Esteban. The designer's fruit-inspired offerings are endless, and our choice would be this flirtatious yet seriously fun printed mini.
3/10
Strawberry Embellished Cotton Bucket Hat
Loewe + Paula's Ibiza
Shield yourself from the sunshine with a touch of crochet. This vibrant, strawberry embellished Loewe x Paul's Ibiza bucket hat is a luxury find for those seeking a nostalgic style statement this season. Featuring unmissable brand logo detailing and twinkling beading.
4/10
DG Logo and Cherry Earrings
Dolce & Gabbana
Quirky and cute, these hypoallergenic gold earrings from Dolce & Gabbana boast big Y2K energy in the best possible way. Pair with a monotone suiting look for a pop of colour or with a red-toned ensemble and lean right into the cherry theme.
5/10
Sonali Strawberry Bow Slingback Pumps
Charles & Keith
The most perfect summer heel we ever did see, these strawberry-dotted pumps are elegant and fun in equal measure. Pair yours with a classic white midi dress for a feminine look to turn heads.
6/10
Fruit Market Cutwork Mini Dress
Celandine
Crafted from 100 per cent cotton, Celandine's playful white mini dress promises an embroidered, lightweight layer to help usher in the sun-drunk summertime vibes.
7/10
Tommy Beaded Shoulder Bag
Staud
Add a touch of whimsy to your Wimbledon attire with Staud's ever-popular Tommy Beaded Shoulder Bag. This juicy delight is a statement piece that oozes summertime style - the most playful pick for courtside spectating.
8/10
Fleur Shirred Mini Dress
Damson Madder
Showcasing the brand's unmissable 'Orange Fruit Wrapper' print, Damson Madder's vibrant mini dress will pair perfectly with mule kitten heels for an elevated yet summer-infused party vibe.
9/10
Grape Leather Sandals
Cult Gaia
Cult Gaia's irresistible grape leather sandals marry sculptural elegance with surrealist design, featuring sleek straps and a wearable mid-heel for effortless sophistication.
10/10
Go Slow Dress Fruit Dress
Djerf Avenue
Described by Matilda Djerf as "the perfect little dress to cuddle up in at home or to cover up with on a sunny day," this butter yellow base adorned with mini watercolour papayas, raspberries, blueberries, peaches and more is the sweetest summer dress.
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