Skip to main contentSkip to footer

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

The comfortable underwear women actually rate - M&S bras, John Lewis, SKIMS & MORE

These are underwear essentials for 2023

comfy underwear july
Leanne Bayley
Director of Lifestyle & Commerce
Updated: November 9, 2022
Share this:

If, like us, your underwired bras have become redundant since March 2020, you might be considering re-investing in some new underwear - some comfortable underwear.

DISCOVER: 18 swimsuits with tummy control for your next holiday

According to a survey by Tu at Sainsbury’s, since the pandemic lockdown, 60% of us have switched out our usual sets for non-wired options. Over two-thirds of us are now wearing seamless bras for the first time, and 27% have sworn to never buy an underwired style again post-pandemic.

LOOK: Sustainable gym wear: 7 best eco-friendly brands to add to your eco wardrobe

With this in mind, we've found some 2022 options that are perfect for wearing underneath your loungewear. We are in love with these star buys...

Black Friday Deal of the Day

woman wearing white and green tie dye bra

Sweaty Betty tie-dye bra, £31, (WAS £45), John Lewis 


Sweaty Betty bras are known for their soft, comfortable feel, so they're a great option for daily wear or for wearing as a sports bra. We love the tie-dye print on this spaghetti strap bra - and it's selling fast.

RELATED: The best loungewear sets for women - the matching sets we love

Comfortable underwear brands that we love

sloggi maxi briefs 4 pack amazon

Sloggi maxi brief 4-pack, from £32.55, Amazon


These Sloggi maxi briefs are incredibly comfortable and designed out of spun cotton with soft seams that are completely invisible. You are guaranteed shape retention and colour brilliance - click through all the colour options to find your favourite.

READ: 18 best smock dresses to beat the heat this summer


sloggi zero feel amz


Sloggi Zero Feel bra, £32.95, Amazon


One happy customer wrote: "The most comfortable bra I have found. No fastenings, its slight padding makes it good for wearing under t-shirts, and unlike many ‘t-shirt’ bras it doesn’t resemble a surgical appliance."

boody top

Shaper bra, £16.95, Boody


The Boody shaper bra is the top of choice for A-listers and supermodels - including Kylie and Kendal Jenner and Gigi Hadid - and if it's good enough for them... The crop bra is made from eco-friendly super soft bamboo fibres and has a perfect seam-free construction. It also has thermo-regulating properties which work to keep you cool and comfortable, whatever the weather. Sold!

RELATED: Best fuss-free period pants for all ages: From M&S to Bodyform

calvin klein terra

Calvin Klein logo bralette, £24, and matching briefs, £20, ASOS


Comfy underwear needn't be dull, we love the pop of colour with this Calvin Klein set. 

best comfortable underwear women marks spencer

FlexiFit non-wired crop top, £22, M&S


Of course, M&S is the first port of call for most when shopping for new bras. The much-loved brand sells more underwear than any other retailer, so it goes without saying that their bras tick all the boxes. This crop top has Flexifit™ fabric to create a second-skin feel, and comes with removable cups. Shoppers describe it as “very comfortable”, which is good enough for us! 

SEE MORE: 18 swimsuits with tummy control for your next holiday

hm underwear black

Seamless padded bra, £18.99, H&M


H&M does the best basic underwear - fact. This soft non-wired bra is designed to give you just the right amount of lift. You won't remember you're wearing a bra! 

comfy underwear sloggi

Sloggi Zero Feel bra, £35, Marks & Spencer


Sloggi has long been making comfortable bras, but their Zero Feel bra is arguably their best yet. Made from a seamless design in a fabric so soft you'll hardly know you're wearing it, the bras are invisible under clothes and actively change shape as your body shape does. 

best comfortable underwear women heist

The Outer Body, £95, Heist


If you’ve tried Heist before, we guarantee you’ll already be obsessed. The brand was originally known for its tights (loved by Meghan Markle, no less), but now has a whole range of underwear. We love their body, which can be worn as outerwear too, and has comfy breathable material. Truly a buy-now, wear-forever purchase.

best comfortable underwear women sweaty betty pants

No show pants, £35, Sweaty Betty


Sweaty Betty’s pants are not only comfortable; they’re perfect for exercising in, thanks to the sweat-wicking fabric with comfortable cotton lining. Unlike many sports pants, they’re made from a high-stretch fabric - meaning no digging in as you run.

best comfortable underwear women bright

Stripe & Stare Basics Brights briefs (pack of four), £40, Selfridges


Stripe & Stare leapt onto the scene in 2017 and is now a serious competitor when it comes to knickers. If you're looking for comfort and you want to add a bit of colour to your underwear drawer, these Basics Bright briefs are made from the label’s signature modal, sustainably sourced from beechwood trees. Using 95 per cent less water in its production than cotton, it also breathes with the skin and holds its shape and softness. The best news? You get a set of four!

best comfortable underwear women free people femme boxers

Femme Boxers, £20, Free People


Free People's Femme Boxers offer all of the comfort of stealing your boyfriend's, but with the bonus that they actually fit. These look sleek but they're super comfortable, perfect for lounging around or sleeping in.

arket bralet best comfortable underwear women

Seamless Soft Bra, £19, Arket


We love Arket for basics, and their underwear is no different. This seamless bra is made of ribbed jersey material that's so soft you won't want to take it off. Plus, it's double-layered so it gives good coverage.

les girls les boys best comfy underwear

Les Girls Les Boys Ultimate Comfort Soft Bra, was £40, now £18, ASOS


If there's an underwear brand synonymous with lockdown, it has to be Les Girls Les Boys. Their ultra-comfy sets were all over Instagram, and even Rosie Huntington-Whitley was photographed wearing one. 

skims brown

Skims triangle stretch woven bra, £38, Selfridges


Kim Kardashian-West's super popular SKIMS collection is now stocked at Selfridges. With rave reviews about how comfortable her underwear line is (as well as the cosy loungewear) this triangle stretch woven bra could be ideal if you're looking for a lightweight option. 

best comfortable underwear women miskie

Bralette & Boyshorts in grey (also available in pink, white, red and black), £20, Miskie


Ensuring comfort is actually part of fab British brand Miskie’s mission statement – and it shows. The underwear is made of the softest fabric and trims – trust us, these sets are as far as you can get from the typical underwear you can’t wait to take off as soon as you get home. We love the Boyshorts set, but if you prefer a different silhouette, their Plush Sets – all of which feature the soft yet supportive triangle bralette - also include hipsters and thongs.

amazon chafing

3-pack anti-chafing shorts, £14.99, Amazon


If you've experienced chafing thighs, you know how uncomfortable they can be, particularly in warm weather. These seamless anti-chafing shorts from Amazon have racked up over 3,000 five-star ratings from shoppers, who have praised them for their comfort and their flattering appearance.

Like this story? Sign up to our HELLO! Edit newsletter to get other shopping stories delivered straight to your inbox.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

Sign up to HELLO Daily! for the best royal, celebrity and lifestyle coverage

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

More Shopping

See more