Did you know that there's a day dedicated to celebrating the joys of single life? Yes, Singles' Day is a thing (it's about time!), and the Singles' Day 2022 sales on 11 November will help you celebrate and spoil the person you love and depend on most: YOU.
RELATED: The Black Friday 2022 fashion deals you need to know about
And we're giving you all the scoop on the early Singles' Day sales and the discounts launching on the big day.
What is Singles' Day?
The concept of Singles' Day first began with uni students in the 1990s in China as a way to celebrate bachelors with the date selected – 11 November or 11/11 – because of the fortuitous lineup of ones, representing singles. These days, though it has become one of the biggest shopping days of the year for single people to gift themselves with treats.
MORE: Amazon's Early Black Friday Sale has dropped - here's what to buy on sale right now
The day is becoming even more of a retail powerhouse as Singles' Day Sales become increasingly popular internationally both in the United States and the UK, where National Singles Day UK is celebrated on 11 March.
H&M
In the H&M sale, you'll find great buys for up to 50% off - dresses from £3 and jeans from £7!
Cape jacket, more colours, £22 (WAS £34.99), H&M
SHOP H&M SALE
Some other aspects of Singles' Day other than shopping amazing deals include blind dates and singles parties.
Singles' Day is a special shopping holiday that has been a long time coming. Sex and the City fans will fondly remember the 2003 episode "A Woman's Right to Shoes", which starts with Carrie Bradshaw's designer heels going missing at a baby shower.
BODEN
Shop Princess Kate's favourite brand on Singles' Day and get 22% off with the offer code: E7K3
Velvet Midi Dress, £101.40 (WAS £130), Boden
SHOP BODEN SALE
The plot gets a girl-power plot twist, though, when Carrie announces she's marrying herself (and, that, just so you know, she's registered at Manolo Blahnik.)
It was a statement that resonated with scores of singletons who thoughtfully – and frequently – pick out wedding, engagement and baby shower gifts for BFFs, family members and coworkers but who, frankly, deserve to celebrate themselves once in a while.
Singles' Day 2022: Best deals to shop
From Carrie Bradshaw to Bridget Jones, Insecure's Issa Dee to Emily in Paris, we just can't get enough of powerful single girl icons. So if you're ready to shower yourself with gifts, we've put together a list of ALL the best deals to shop today in the Singles' Day sales so you can treat yourself or your single friends.
We've tracked down sales you can shop today at H&M, ASOS, Lookfantastic, royal favourites Aspinal and Karen Millen, and more. So what are you waiting for?Check out the best sales and deals to shop on Singles' Day – and get ready to treat yourself!
ASOS
At ASOS, grab yourself a marked-down style at up to 70% off!
MARKS & SPENCER
Marks & Spencer doesn't have a dedicated Singles Day sale, but you can shop the current offers which are just as amazing, including jumpers 2 for £30 and homeware for up to 40% off.
KAREN MILLEN
Even Princess Kate loves Karen Millen looks - and right now you can score 40% off EVERYTHING in the 'Invest In You' sale on 11/11.
SHOP KAREN MILLEN SALE
MORE: Princess Kate's Karen Millen dress comes in even more colours
RIVER ISLAND
At River Island you'll GET 20% OFF everything on Singles' Day when you spend £85 with the code: JUST4YOU
SHOP RIVER ISLAND SALE
PRETTYLITTLETHING
PrettyLittleThing have up to 70% off everything PLUS an extra 11% off with the offer code: SINGLE11
SHOP PRETTYLITTLETHING SALE
ELEMIS
Treat yourself head-to-toe pampering with a 10-piece indulgent heroes set worth £110 plus a luxury cosmetics case, FREE when you spend £150+. Use Code: MEETYOURMATCH
JOHN LEWIS
John Lewis' Black Friday offers overlap with Singles Day - so shop deals including bags for 20% off!
MANGO
At Mango you'll find up to 50% off on everything from leather bags and boots to cosy knits.
SHOP MANGO SALE
ASPINAL OF LONDON
The royal-approved brand has a sitewide sale with 20% off everything - yes, including Princess Kate's Mayfair bag!
SHOP ASPINAL SALE
RELATED: Princess Kate's Aspinal bag is on sale and yes, we're extremely tempted too
LOOKFANTASTIC
Lookfantastic will have Singles' Day shoppers looking, well, fantastic! Save up to 30% on beauty brands plus get a free beauty gift if you spend £65+.
SHOP LOOKFANTASTIC SALE
& OTHER STORIES
Whether you're looking for a blazer, jumper or new dress, you've got to see the deals at & Other Stories with on-trend looks and beauty at up to 50% off.
STRATHBERRY
DUCHESS MEGHAN LOVES: East-West Mini Bag in Bottle Green, £386.75 (WAS £455), Strathberry
SHOP STRATHBERRY SALE
Meghan Markle's go-to handbag brand has 15% off sitewide through 11 November - including a rare discount on the three Strathberry bags in the Duchess of Sussex's collection.
LOVEHONEY
Sexual wellness brand Lovehoney will DEFINITELY spice up your Singles' Day with its NSFW special offers, including 50% erotic toy kits and lingerie.
SHOP LOVEHONEY SALE
MAC COSMETICS
Don't miss out on 20% off sitewide, plus a free gift - a full-size Powder Colour worth £22 - when you spend £70.
SHOP MAC SALE
KATE SPADE
Spade backpack, £159 (WAS £350), Kate Spade
SHOP KATE SPADE SALE
Pippa Middleton favourite Kate Spade has so many stylish bargains in the sale, including handbags at major discounts of up to 50% off.
LA MER
If there's a day to pamper yourself with La Mer, it's definitely Singles Day. Right now, enjoy a complimentary 4-piece mini regime along with a luxe velvet La Mer Pouch with a £220 purchase, just enter the code: GIFT22. You'll get an additional gift - a deluxe mini of Genaissance de la Mer The Serum Essence - with any eligible £300 purchase.
SHOP LA MER SALE
LEVI'S
A Singles' Day celebration with 22% off selected items PLUS AN ADDITION 10% OFF for members
SHOP LEVI'S SALE
FREE PEOPLE
Morrison Trench, £89.95 (WAS £248), Free People
Treat yourself to something cool for your wardrobe from Free People, with sale prices starting at just £5.95.
CLARINS
Enjoy up to 31% added value when you spend £80 and get a gift worth up to £39 containing your personalised night care duo.
SHOP CLARINS OFFERS
CURRENTBODY
Braun Silk·expert Pro 5 IPL Hair Removal Device, £256 (WAS £599.99), CurrentBody
SHOP CURRENT BODY SALE
Save up to 65% off on award-winning beauty tech, from IPL hair removal devices to light therapy masks, and there are special savings on select brands. Use code: SDS11 for an extra £11 off orders over £150.
BOOHOO
Now's your chance to shop Boohoo fashion for even less!
SHOP BOOHOO SALE
THE WHITE COMPANY
Ribbed Balloon-Sleeve Jumper With Alpaca, £71.40 (WAS £119), The White Company
SHOP THE WHITE COMPANY SALE
Shop fashion, homeware and more at The White Company for up to 40% off.
MYTHERESA
Carrie Bradshaw herself couldn't resist the designer buys from £24 at luxury retailer MyTheresa.
SHOP MYTHERESA SALE
BEAUTY BAY
Anastasia Beverly Hills Soft Glam Deluxe set, £43.40 (WAS £62), Beauty Bay
SHOP BEAUTY BAY SALE
We LOVE a beauty bargain - and Beauty Bay has deals starting at just £2.
SKINSTORE
Skinstore, the premium skincare retail site that is part of the Lookfantastic group, is celebrating Singles' Day and you've got to see the offers. Enjoy 25% off selected items with the offer code SINGLES.
SHOP SKINSTORE SALE
FARFETCH
Singles Day has arrived! Get 22% off selected full-price items, no discount code needed.
SHOP FARFETCH SALE
CROCS
Bayaband Clog, £34.99 (WAS £49.99), Crocs
SHOP CROCS SALE
Crocs are the most surprising footwear trend of 2022 - shop a pair for yourself right now for up to 40% off!
RELATED: Crocs have up to 50% off in their secret sale – celeb Crocs fans, take note!
SEPHORA
Sephora has landed in the UK - and you can enjoy 25% off selected beauty buys in the American beauty retailer's Black Friday Preview sale.
RELATED: Sephora's £139 deluxe beauty advent calendar is worth £700 - peek inside
NAILS, INC
Ready for your festive season manicure? Shop Nails Inc bargains for up to 70% off!
SHOP NAILS, INC SALE
BURGA
Golden Taupe phone case, from £21.95/$29.95, BURGA
SHOP BURGA SALE NOW
We're obsessed with Taylor Swift's Burga phone case - and there's 20% sitewide for Single's Day!
SHEIN
The mega-fashion retailer has up to 80% off for Singles Day.
OLIVER BONAS
It's difficult to not be tempted by the fun homeware and gifts (yes, for pets too!) in the sale at Oliver Bonas - get up to 50% off.
CLUB L LONDON
One Shoulder Cape Dress, £52 WITH CODE: SINGLESDAY (WAS £65), Club L London
SHOP CLUB L SALE NOW
Need some looks for party season? Club L London is offering 20% off sitewide with the discount code: SINGLESDAY
SHOP: Princess Diana's revenge dress is trending on the high street - 6 we love
JIGSAW
Did you know Princess Kate used to work at Jigsaw? Have a look at the great bargains at the royal-approved brand, including Duchess-worthy dresses for up to 50% off.
SHOP JIGSAW SALE
COAST
You'll definitely have a Happy Singles' Day if you shop the fashion on sale at Coast. Get an EXTRA 10% off with the code: EXTRA.
SHOP COAST SALE
COACH
Field Tote 22, five colours, £346.50 (WAS £495), COACH
SHOP COACH SALE
Up to 30% off on selected Coach bags, including Jennifer Lopez's favourite styles, like the Field Tote.
HOLLAND & BARRETT
You'll also find great deals at wellness retailer Holland and Barrett - get 10% off £30 with the code: TAKE10.
SHOP HOLLAND & BARRETT SALE
LUISAVIAROMA
For more designer deals and discounts, Luisviaroma has great deals on top brands from Adidas to Prada. For Singles' Day you'll get 35% off with the discount code SD35.
SHOP LUISVIAROMA SALE
GOOD AMERICAN
SHOP GOOD AMERICAN SALE
Khloe Kardashian's Good American has 20% off sitewide with the code: SAVE20. Be sure to check out the new 'Diamond Life' collection for some seasonal sparkle.
MONSOON
Score up to 50% off on knitwear, dresses, casual wear, outerwear, tops and party looks in the Monsoon mid-season sale.
SHOP MONSOON SALE
ESTEE LAUDER
Get The Ultimate Gift, with 7 full-size favourites worth £369, for just £75 when you spend £50+.
SHOP ESTEE LAUDER SALE
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