Yes, October Prime Day 2023 may be over, but if you missed out on the worldwide shopping event do not fear, as there are still plenty of Amazon deals across some of the top brands.
As an online shopping expert here at HELLO!, I’ve scoured all of the blink-and-you’ll-miss-them deals to pick the ones that I think you’ll be the most interested in to make your shopping experience easier and ensure you’ll be able to grab the best bargains ASAP.
Editor's picks: Prime Deal top brands on sale for up to 60% off
Clean air is more important than ever - if you've wanted a state-of-the-art Dyson, which automatically sense and remove pollutants, now's your chance. The Dyson Purifier Cool Formaldehyde TP09 Air Purifier and Fan is 33% off.
2/10
Levi's
Levi's jeans - 43% OFF
Did you hear? Meghan Markle just brought back skinny jeans! So you can not only keep wearing yours but you can shop new ones, too.These Levi’s are one of my favorite styles of tummy control jeans (read the full list if you’re interested!).
3/10
Ninja Air Fryer
Ninja 4qt Air Fryer - 31% OFF
If you don't have an air fryer yet, you're really missing out. And with a 4.7-star overall Amazon rating, this Ninja model is a great choice.
4/10
Anastasia Beverly Hills
Anastasia Beverly Hills Brow Wiz - 30% OFF
Brow Wiz is one of my favorite brow pencils, and thanks to Prime Day we have a rare chance to stock up on the beauty wonder that's loved by celebrities from Jennifer Garner to JLo.
5/10
Apple
Apple AirPods - 31% off
Apple products are always on demand, but they’re also pretty demanding on your bank account! Amazon has AirPods for 30% off, so don’t wait to grab a deal.
6/10
Vital Proteins
Vital Proteins Collagen Peptides Powder - 35% off
So many people I know swear by Vital Proteins, you know the beauty-boosting collagen powder that also counts Jennifer Aniston as a fan (she even puts the creamer version in her coffee!). Now’s your chance to try it, or stock up, with 36% off for Prime Day.
7/10
Shark
Shark Cordless Stick Vacuum - $100 off
I can personally vouch for Shark vacuums - I have one (which I bought on sale on Amazon!) and it has been a real game changer after having gone through a number of vacuums with brushes that constantly got clogged with pet hair. Prime Day is a great time for an upgrade - get this Shark, which comes with a detachable handheld vacuum - for $100 off.
8/10
Manscaped
MANSCAPED The Beard Hedger
With over 6,000 sold in the past month, the Manscaped's Beard Hedger is Amazon's #1 best selling beard trimmer - and with 30% shaved off the price for Prime Day there's no better time to grab one.
9/10
Amazon Echo Device
Echo Dot, 5th Generation - 54% off
I had quite the journey from going to not knowing what an Amazon Echo Device was to owning four of them to create a voice-controlled smart home. Read about my adventure here, or trust me - shop some for yourself while they're on sale!
10/10
Britax
Britax One4Life ClickTight All-in-One Car Seat - 35% off
When my son was little we swore by Britax baby gear, especially the car seats. With a reputation for safety, practicality and style the brand earned my trust (and my baby budget!). For Prime Day, get up to 40% Off select Britax car seats, strollers and accessories
My Amazon expertise
As a Seattle native I’ve been shopping on Amazon, which was first launched in Bellevue, WA in the 1990s, as long as I can remember (did you know they started out only selling books?). Funny enough, these days staying on top of what’s hot on the global retailer just happens to be one of my main roles as a shopping editor for HELLO! Online.
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Amazon Prime is possibly one of the most overwhelming sale events on the planet but with over three years of shopping online for a living - plus decades shopping Amazon as a customer - I’m pretty familiar with how to navigate the massive discounts and filter out all the noise for all the best deals.
The massive shopping event is pretty intense for us around here, and I've covered Prime Day for HELLO! for the past five consecutive occasions.
How I picked the best Amazon Prime Day deals
Not only do I take note of what HELLO! fans shop on Amazon all year round as part of my job, I’ve also been keeping track of what HELLO! Readers are most interested in buying specifically for Prime Day, whether top brands like Shark, Apple and Ninja, trending fashion pieces or beauty buys they’ve seen on Instagram or TikTok.
So I’ve been using the best past data, my personal shopping wish list (and my own instincts!) to figure out the deals you’ll really be interested in. And everything on my list has top reviews and is anywhere from 20% to 60% off.
When is Amazon Prime Day?
Prime Day is Amazon’s biggest shopping event and while there are early deals, the official Prime Day 2023 dates are July 11 and 12. While the sales usually take place just once a year, in 2022 and 2023 Prime Day was held twice - in July, when it’s usually held, plus a bonus Prime Day in October.