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Reese Witherspoon's daughter Ava unveils lilac hair transformation in new campaign

Ava Phillippe isn't afraid to experiment with her hair – and she looks incredible!

reese witherspoon daughter ava hair transformation
Hanna Fillingham
Hanna FillinghamUS Managing Editor
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Reese Witherspoon's daughter Ava Phillippe is becoming a star in her own right, and her latest collaboration is her most exciting yet!

The 21-year-old is no stranger to changing up her appearance and has unveiled a gorgeous lilac hair transformation this week, as part of her new collaboration with hair dye brand Hally.

READ: Reese Witherspoon and Nicole Kidman pose on the beach in nostalgic snapshot

Together with Hally, Ava has helped to create a new limited edition shade from the brand's new line of at-home hair dyes, aptly named Ava-lanche.

VIDEO: Reese Witherspoon works on fun school project with her adorable son

The cool, dusty lavender hue is fashion-forward, and Ava worked closely alongside Hally to create her ultimate shade.

Kathryn Winokur, CEO and Founder of Hally, said of Ava's involvement in the new campaign: "We're thrilled to announce our first hair color collaboration with Ava Phillippe!

MORE: Reese Witherspoon shares adorable photo of baby Ava - and fans react

SEE: Inside Reese Witherspoon's jaw dropping gardens at her family home

"Ava is so well aligned with Hally and our mission to bring a little fun to your look in an easy and stress-free way.

reese witherspoon daughter ava lilac hair

Reese Witherspoon's daughter Ava rocks lilac hair in her new collab with Hally

"As some who regularly colors her hair at home, Ava’s perspective was so valuable throughout our five month development process — we loved creating this custom dusty, lilac shade with her.

RELATED: Reese Witherspoon shares rare photo with husband Jim Toth - fans react 

"We look forward to continuing to innovate with more color collaborations in the near future and are excited to bring consumers a new, more gentle solution to get creative with their looks from the comfort of their homes."

View post on Instagram

Ava shared photos on Instagram of the exciting collaboration 

The hair dye, which is demi-permanent, is available to buy from, priced at $25 with free shipping nationwide in the United States.

reese witherspoon daughter ava purple hair

Ava teamed up with Hally to create the Ava-lanche hair shade

Ava is Reese's oldest child and only daughter, who she shares with ex-husband Ryan Phillippe. The former couple are also parents to 16-year-old son Deacon, an aspiring musician.

The Big Little Lies actress has a younger son too, Tennessee, seven, who she shares with her husband, Jim Toth.

MORE: Reese Witherspoon shows off super toned figure in her home gym

Reese is incredibly proud of all her children, and often shares sweet family snapshots of her brood on Instagram.

reese witherspoon daughter ava

Ava is no stranger to changing her hair colour

The actress and producer previously opened up about motherhood in an interview with Glamour, revealing that her kids are constantly on her mind.

"I don't think there's been an hour of my life since Ava was born that I don't think of my kids," she said.

"I call it my CNN ticker tape: Is Ava OK? Yes. Is Deacon OK? Yes. Is Tennessee OK? Yes. Back to Ava."

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