The Good Morning Britain ladies love this high-street brand – and its knitwear sale is perfect for cold January


The sale features 50% discounts and is punctuated by fairisle prints, pastel colourways, cable weaves and soft-touch fabrics


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Josie O'Brien
Josie O'BrienCreative Content Writer
Updated: 3 days ago
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With our freezing British winter in full swing now we've entered 2026, knitwear is a wardrobe essential. Whether for keeping you warm when running weekend errands or elevating your back-to-work uniform, the value of cosy jumpers and cardigans cannot be overstated at this time of year. 

And while the weather remains grey, the presenters of Good Morning Britain continue to provide a much-needed dose of sartorial sunshine. A staple of British TV since 2014, the show has become a go-to source for fashion inspiration for hoards of women. From the bright flower-tile maxi dress that Kate Garraway helped sell out to Ranvir Singh’s iconic Sicilian-inspired dress, the ITV presenters are always impeccably dressed. 

Most of their outfits are curated by stylist Debbie Harper, who has worked with the biggest names in breakfast television for over two decades. And one of Debbie’s most frequent high-street haunts for the GMB team, according to her Instagram page, is FatFace. For example, we saw weather presenter Laura Tobin braving the chill in the brand’s navy suede mini skirt

FatFace was established in 1988, with co-founders Tim and Jules wanting the clothes to be the kind that you can live life in, and embark on everyday adventures wearing. The brand’s design philosophy draws inspiration from the outdoor world to create considered British style. And with the current January sales in full swing, it’s the perfect time to snap up the British clothing store's celebrated knitwear.

model wearing roll neck jumper with fairisle print
FatFace knitwear is having a serious moment right now

In my opinion (as someone who writes about seasonal fashion for a living) FatFace’s knit pieces tick every box for style, comfort and effortless dressing. They are the kind of pieces you want to live in; cosy enough for weekend strolls, stylish enough for going out and timeless enough to wear year after year. 

Here’s the FatFace knitwear pieces I'm loving right now…

  1. 1/5

    Reece Ivory Knitted Roll Neck Fairisle Jumper

    Reece Ivory Knitted Roll Neck Fairisle Jumper

    Editor's note

    In my opinion, this jumper is winter done well. The chunky knit and fairisle pattern give it a chic alpine aesthetic, while the roll neck and boxy shape add volume. It’s a piece designed for cold days; I'll be layering with a white shirt underneath for smarter days, or alone with jeans for weekend brunch plans.

  2. 2/5

    Faye Chalk White Cable Crew Neck Knitted Cardigan

    Faye Chalk White Cable Crew Neck Knitted Cardigan

    Editor's note

    There's nothing quite as versatile as creamy white knitwear, is there? This FatFace cardi is made from a soft cotton-nylon blend with a crew neckline, plus has a cuffed waistline and sleeves. I particularly love the chunky buttons on it, as they bring character and a touch of structure.

  3. 3/5

    Frost Grey Fairisle Knitted Cardigan

    Frost Grey Fairisle Knitted Cardigan

    Editor's note

    I'm loving this cardi’s elevated simplicity: a soft knit with a classic fairisle pattern and a button-down front, plus ribbed cuffs and hem for a neat fit. The muted winter colours and easy silhouette are winners for me, too.

  4. 4/5

    Casey Chocolate Brown Cable Knitted Crew Neck Jumper

    Casey Chocolate Brown Cable Knitted Crew Neck Jumper

    Editor's note

    For me, this jumper is a true winter staple. The thick and soft knit, paired with the zig-zag cable detailing, make it somewhat of a modern classic. I'll be wearing it over a collared shirt for work, and pairing with smart trousers and loafers.

  5. 5/5

    Birch Green Fairisle Crew Knitted Jumper

    Birch Green Fairisle Crew Knitted Jumper

    Editor's note

    I'm seriously crushing on the alpine vibe this jumper has. The high crew neck style adds extra cosiness and so will be perfect for cold days running errands, whilst the ribbed cuffs and hem give it a snug fit. I particularly love the wintery colourway and flattering silhouette.

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