This is not a drill – Black Friday is a matter of days away, have you got 27 November marked in your diary?
There's no better day to shop till you drop – this year from the comfort of your own home, thanks Lockdown 2.0 - and the deals continue right through until Cyber Monday on 30 November.
If your winter wardrobe needs an upgrade, or if you’re looking for a stylish Christmas gift then Black Friday is the perfect time. Most of the top fashion and designer brands take part and there are great discounts to be had – sometimes as much as up to 50%.
Get browsing and compile your ultimate wish list now so you can go straight in for the shopping kill on the big day. Many of the retailers have already started their sales - read on to find out what you should be adding to basket and scroll to the end to see the brands swapping deals for good deeds and giving back on Black Friday
Need a new handbag this winter? You can get up to 60% off selected Smythson pieces right now in its fab Black Friday sale – including wallets, bags, purses and some of the chicest keychains you’ve ever seen. How cute is this studded saddle bag which you can snap up for 40% off.
Saddle studs pillow crossbody bag, was £475 now £237, Smythson
Black Friday is underway at Topshop and it's a good one – there’s up to 50% off absolutely everything AND free worldwide standard shipping.
Whether it's a Christmas jumper, stylish dress or loungewear that you're after, Joanie has you covered - with a massive 40% off EVERYTHING with their amazing Black Friday sale! We're adding this Holly Willoughby inspired moon and star print dress to basket and Christmas jumper (or two).
Midi dress, was £48, NOW £28.80, Joanie
MARKS & SPENCER
Although M&S don't officially take part in Black Friday, for the last few years the iconic brand has dropped some amazing discounts over the same weekend. In 2019, shoppers were given an amazing 50% percent off fashion, beauty and home, so here’s hoping this year we’re in for the same treat.
Treat yourself to a pair of Hunter wellington boots in their brilliant Black Friday sale - you can save 20% across selected styles, including women's, men's, kids plus accessories. They're royally-approved too, as not only does Meghan Markle have a pair, but the Cambridge children do too.
Gloss Wellington Boots, was £100, NOW £80, Hunter
Right now there’s 30% off everything at Boohoo – and we expect the discount to seriously increase on the big day itself. You can sign up here for early access.
Right now, for a limited time only, ASOS is offering 50% off thousands of selected winter styles including cosy coats hoodies, cute winter dresses, boots cardis and other bits. As for the main Black Friday sale? Last year absolutely everything was marked down on the site and you could get up 70% off.
Nike Court vision trainers in washed coral and white, was £68, now £36, ASOS
In 2019 there was 20% off everything at H&M during the Black Friday sales so we can expect the same this year. H&M Plus loyalty scheme members get to access a day early and the main event drops on Friday 27 November.
You can save when you shop at Kate Spade – beloved by both the Duchess of Cambridge and sis Pippa Middleton. Enjoy 25% off everything and 50% off select styles.
The All Saints crew’s Black Friday sale is go – there’s 30% off everything right through until Cyber Monday, so there's plenty of time to make up your mind. Now’s the perfect time to invest in one of the brand’s iconic biker jackets if you don’t own one, it’s the kind of thing you’ll wear forever.
Balfern leather biker jacket, was £318 now £222, AllSaints
Guess are offering 30% off sitewide for the whole of Black Friday week until 29 November. Your discount will be automatically calculated as you go adding to basket.
Looky here, fashion fans: Mango have served up a great early Black Friday deal - 50% off thousands of items until 29 November. Go go go!
Are you looking for something extra special for Christmas? then you need to bookmark fine jewellery brand Louise Sinclair and come back on November 27. For Black Friday, you can get 20% off all products under £1,000. These personalised made-to-order pendant necklaces (below) are just perfect!
Personalised letter necklace, was £520 Black Friday price £416, Louise Sinclair
The Black Friday fun has begun at River Island. There's 20% off full price items when you spend over £75 with the code WONDER. Plus there should be some big deals on the big day itself - last year there was a clearance sale on older items with up to 70% off. And they’re getting warmed up with some early deals that you can shop right now
Although Selfridges doesn’t technically take part in Black Friday, its Christmas Comes Early sale covers the same time period, with 20% off across kids, mens and womenswear, jewellery, beauty and homewear using the code: SELFCCE at checkout. And many designer brands are included, including Stella McCartney, Chloe, Micheal Kors and Vivienne Westwood. These cute earrings make a perfect Christmas present.
Vivienne Westwood earrings, were £95 now £76, Selfridges
For the whole of cyber week, there's 25% off everything at Whistles. And if that's not enough to tempt you there's an extra 15% off sale section to browse.
Are you looking to revamp your lingerie? Figleaves are offering a myriad of great deals for Black Friday, including silk slips and sexy bodies at up to 70% off. You can also get the bra which they've dubbed 'the most comfy bra ever' (sounds perfect!) at 70% off - for just £7! There’s also 25% off new season styles and bestsellers, including Figleaves own brand and other big names including Freya, Calvin Klein and Uggs. They also do some seriously luxe loungewear - the cashmere set below is a real winner with 30% off - and one to live in during Lockdown 2.0!
Bliss cashmere hoodie was £140 now £98, and matching jogger, was £120 now £84, Figleaves
This is a good one - GAP's Black Friday offering nets you 50% off everything and free delivery when you spend £25 or over. It runs until 28 November.
Life just got more sparkly at Swarovski - it's offering 20% off everything and 50% off selected watches until 1 December.
Rose gold eternal watch, was £299 now £149, Swarovski
Lindex's Black Friday sales start on 23 November, with different sections getting a 25% markdown as we approach the big day. Take note: On 23 - 24 November there's 25% off all nightwear (Women’s and Kids). On 25 - 26 November you can get 25% off all dresses and skirts (Women’s and Kids) and on 26 November there's also 25% off everything for all members of MORE - their loyalty program. On Black Friday itself, 27 November until 30 November there's 25% off everything for all shoppers.
Although right now might not seem like the obvious time to stock up on swimwear, Blackbough's styles are some of the most flattering you can find online and well worth sale shopping this Black Friday. Plus they have some lovely loungewear too - especially if you're into tie die (isn't everyone?) They have 25% off sitewide with exclusive releases and freebies including popsockets, tote bags and baseball caps and 48-hour flash sales.
If last year's Black Friday at Very is anything to go by, shoppers can expect up to 60% off sitewide. Don’t forget that included not just fashion but tech, beauty and homeware too. The early womenswear Black Friday deals have already dropped, so you can start shopping now.
And yes, there are several pieces from the Michelle Keegan range included, hurry! This ruched top is perfect for lounging at home but also dressy enough to wear out (when the day comes!)
Michelle Keegan ruched front top, was £11 now £9, Very
Black Friday is back at Monsoon and it's bigger than ever! there's 30% off everything, whether you're looking for a new coat, sweet stocking fillers for the kids or some new casualwear, you can get it now at a cut-price.
Some great bargains to be had at Nasty Gal for Black Friday - 60% off everything apart from beaty and sale items! Well worth a look.
Royal-approved jewelers Monica Vinader have kicked off Black Friday with 25% off absolutely everything until December 2. There are also big savings to be found in its flash sales which are changing every day - well worth checking back regularly. You can get Kate Middleton's favourite earrings (below) for a cut price, so now's the time if you've been eyeing them up.
Siren Wire earrings, were £125 now £93.75, Monica Vinader
Every day is Black Friday at Missguided - the early Black Friday sale has started with up to 35% off sitewide.
If you've been coveting one of Pandora's iconic charm bracelets then act now. The brand has launches its fab Black Friday sale with 20% off most items (excluding gift cards, gift sets, outlet, Star Wars, Heroes charm, and othe Pandora For UNICEF Blue Planet Dangle charm).
Kurt Geiger has 25% off absolutely everything right now in their Black Friday sale – including their brand new luxe sparkly face masks (let’s face it, we won’t be ditching them anytime soon, will we?) And aside from that you can get 50% off in their special daily deals – keep checking back as it’s changed every 24 hours.
Carvela Jewelled face mask, was £20 now £15, Kurt Geiger
Black Friday at French connection means 30% off everything full price with the exception of homeware. Don't worry if you are wanting to spruce up your home though - there's a separate homeware sale where you can get 50% off selected items.
Last year Miss Selfridge offered 50% off for Black Friday. At the moment the warm-up is underway with an almost as good 40% off everything. Get browsing!
Forget Black Friday, this year PrettyLittleThing is doing Pink Friday and we are totally here for it. There’s up to 60% off everything and an extra 10% off at checkout with the code PINK10. They have an amazing selection of Christmas jumpers, so now’s the time to buy!
Elf Christmas jumper, was £28 now £23, PrettyLittleThing
RELATED: 27 of the best Christmas jumpers you'll find this year - trust us!
The jewellery brand confirmed its Black Friday sale will give shoppers 25% off everything sitewide for a whole week. It kicks off on 23 November so mark your diary and don’t miss out.
Kate Middleton-approved brand Boden are making Black Friday that bit brighter and transforming it into Technicolour Friday - there's 30% off womenswear with code: C4L3
Black Friday is go at LK Bennet. There's 30% off everything, whether you're wanting one of their elegant dresses or coats, or a pair of winter boots. It's all there for the taking
Designer clothes at discounted prices can never be a bad thing, and The Outnet is one of the best places to shop for fancy threads on Black Friday. Their amazing sale kicks off on 25 November there is an extra 25% off all clearance items, netting shoppers incredible savings of up to 95%! Just use code: BLACKFRIDAY. If you can’t wait for 25 November you can still grab bargains of up to 70% off.
The eyewear brand beloved by the likes of Holly Willoughby and Kourtney Kardashian is offering 25% off site wide over Black Friday weekend. If you want to steal Holly’s style then go ahead and add these ‘George Arthur’ frames to basket ready for the big day.
George Arthur frames in honey/green, £140, black Friday price £105, Taylor Morris
DON'T MISS: Holly Willoughby's 5 style lessons
Brands giving back on Black Friday 2020
Instead of discounting this Black Friday, designer childrenswear retailer Childrensalon will donate 20% of all product sales taken on 27th November to two charity partners - Nourish Community Food Bank and Porridge and Pens Ghana - with all proceeds divided equally. Head to the site on November 23 to browse their Black friday offering, then get shopping on November 27 to help those in need.
HOUSE OF BAUKJEN
London based, family-run firm House of Baukjen consists of socially conscious online womenswear and maternity brands Baukjen and Isabella Oliver and both have swapped deals for good deeds this Black Friday. The two great brands will be donating all profits over the four-day shopping weekend 27 -30 November to four deserving charities: Centrepoint, supporting youth homelessness, The Trussell Trust, working to end the need for food banks in the UK, national suicide prevention charity; PAPYRUS and the Prince's Trust, helping the young build skills and confidence to find employment during this critical time. Be sure to bookmark and come back on the big day!
READ MORE ON BLACK FRIDAY 2020:
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Amazon fashion Black Friday deals you can shop right now
The best Apple Black Friday deals: From AirPods to the iPad, the Apple Watch & MORE
Dyson's Black Friday deals: The biggest discounts we're expecting
Best Argos Black Friday deals: What to expect in the 2020 sales extravaganza
Currys' Black Friday sale – big discounts on Mrs Hinch’s vacuum and more
Black Friday early deals and discount codes you need to know about
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