It may be the end of the month, but there's still time to shop the February sales. Long gone are the days of January gatekeeping all of the best offers - the shopping gods have answered our prayers and blessed us with deals continuing into spring - and they're still ridiculously good. From fashion and beauty to homeware and tech, scroll on for the absolute best sales still available in February 2024.
How I chose the best February 2024 sales
- Personal opinion: I essentially shop for a living, including curating a weekly deals newsletter, so I've constantly got an eye out for the best sales - especially a high street fashion steal.
- Trusted brands: Every brand included in this edit is known and loved by the HELLO! Shopping Team. A low price is only worth spending on a quality product.
- Price: I've chosen a range of products to suit different budgets, but they all have a discount of at least 15% or £50.
Marks & Spencer February Sale
M&S Collection Cable Knit Crew Neck Jumper
Editor's pick
Marks & Spencer's lightweight cable knit jumper is the perfect transitional piece as we move into spring. Designed in a regular fit with a casual crew neckline, it features dropped shoulders for a laid-back silhouette and is finished with ribbed trims. It's available in grey and cream and selling out fast.
M&S just dropped a huge sale for the end of February, and you don't want to miss out. So many pieces from my shopping list, across fashion, beauty and homeware, now have discounts of up to 50%.
John Lewis February Sale
Le Creuset Signature Cast Iron Round Casserole
Editor's pick
Le Creuset is an iconic name in kitchenware, and if you're shopping for Mother's Day, it's the kind of gift she will keep forever. The Signature Cast Iron Round Casserole is the perfect place to start a collection, as it can be used for everything from quick and easy 30-minute meals to slow-cooked dishes served as a table centrepiece. It comes in an array of colours to suit any style.
John Lewis has some incredible discounts across homeware right now, with big-name brands including Le Creuset, Ninja, Silentnight and Laura Ashley. Plus, you'll get with £15 off when you spend £100, £30 off when you spend £200, and £100 off when you spend £500. Use codes 15HOME, 30HOME and 100HOME.
Boots February Sale
DIOR Miss Dior Eau de Parfum 30ml
Editor's pick
Miss Dior is one of the world's bestselling fragrances. The very feminine scent from the French fashion house has fresh and floral notes of Lily-of-the-Valley, Peony and Rose.
Boots currently has up to 20% off their whole fragrance collection to treat your mum (or yourself!) this Mother's Day. There's also 25% off selected No7 and premium beauty.
New Look February Sale
New Look Wide-Leg Trousers
Editor's pick
These wide-leg trousers will be a staple piece in your spring wardrobe and they're so affordable at just £21. Made from a lightweight fabric with an elasticated waist, they're comfortable, stylish and flattering all in one.
New Look's flash sales continued into February and we're not mad about it. Right now you'll get 25% off when you spend £20 online with code LEAP25.
Amazon February Sale
BaByliss Big Hair Rotating Hot Air Blow Dry Brush
Editor's pick
This bestselling BaByliss Hot Brush heats and styles your hair simultaneously to create your smoothest and quickest ever salon-worthy blow dry. It has over 5,000 verified five-star review on Amazon and 34% off for a limited time.
Amazon is often the place to get the best deals on electricals all year round. As well as popular hair tools, right now you can find big discounts on kitchen appliances and tech from top brands.
ASOS February Sale
& Other Stories Bandeau Midi Dress
Editor's pick
& Other Stories may not currently have a sale on, but ASOS (which stocks the popular premium high street brand) does. This stunning embellished midi dress would be amazing for a black tie party or a bride-to-be.
ASOS sales change almost daily, but right now you can shop with up to 30% off women's fashion, including all of the big-name brands. Premier members also get free Next Day Delivery.
H&M February Sale
H&M Rib-Knit Sweetheart Top
Editor's pick
H&M's fitted ribbed top with a sweetheart neckline would look amazing with straight-leg jeans, wide-leg trousers and mini skirts alike. It's now a steal at just £12.
The H&M sale has some amazing staple pieces at seriously low prices. Plus, there are discounts on beauty and H&M Home.
Mango February Sale
Mango Halter-Neck Crochet Dress
Editor's pick
We've been lusting after this chic crochet dress since last summer, and it's just dropped in the sale with 60% off. We love it styled with black strappy sandals and oversized sunnies.
The Mango sale is continuing into February with some unmissable pieces to add to your new season wardrobe now and keep forever.
Harvey Nichols February Sale
Balmain Jolie Cat-Eye Sunglasses
Editor's pick
A chic pair of sunnies are a must for spring/summer, and this suits-everyone Jolie cat-eye pair by Balmain currently has £135 off at Harvey Nichols.
There's up to 70% off designer pieces at Harvey Nichols this February. As well as Balmain, think Loewe bags, trousers by The Row, skirts by Victoria Beckham and Bottega Veneta boots. Plus, you'll also find savings on their luxury food and drink.
Boden February Sale
Boden Sleeve Detail Midi Dress
Editor's pick
Boden's wear-everywhere black dress is made from lightweight ponte jersey with luxurious lace sleeves. The flattering fit-and-flare piece even has pockets, and now you can shop it with 30% off.
Boden's must-see winter sale is still on this February, plus there's 15% off all new season styles with code: Q2Y6.
Office February Sale
Nike Air Force 1 07
Editor's pick
Nike's Air Force 1s are always in high demand, so we were very excited to see the 07 pair in the Office sale with over 40% off. You'll have to hurry, they're selling fast.
The Office February sale has some amazing deals on trainers, with bestselling styles from Nike, adidas, New Balance (and many more) currently on sale with up to 70% off.
Boux Avenue February Sale
Boux Avenue Eladie Lingerie Set
Editor's note
Boux Avenue's bestselling embroidered Eladie set was released in the prettiest pink and red colourway for Valentine's Day and we'll be wearing it all year. Buy the matching suspenders for the full set.
Nothing beats some gorgeous lingerie, and right now there's up to 20% off selected lines at Boux Avenue - and it's sexy sets you'll actually really want to shop.
