Skip to main contentSkip to footer

What is Sara Davies net worth? How the TV star and entrepreneur made her fortune

Sara Davies is best known for appearing on Dragons' Den

Sara Davies smiles as she sits on sofa on Lorraine
Francesca Shillcock
Francesca ShillcockSenior TV & Film Writer
Share this:

Sara Davies is a recognisable face on our TV screens thanks to her regular appearances on a number of popular TV shows, but the entrepreneur and business owner is perhaps best known for her role as a 'Dragon' on BBC's Dragons' Den.

The 39-year-old joined as a Dragon in 2019 replacing Jenny Campbell in the process. 

But although she was new to the TV show, Sara was no stranger to the business world and has made a name and fortune for herself over the years thanks to her successful entrepreneurial ventures.

WATCH: Sara Davies films close friend Janette Manrara dancing

So how much is Sara worth? Find out about her career in business, television and more below…

What is Sara Davies' net worth?

Dragons' Den star Sara Davies is thought to be worth £37 million. The business owner garnered an impressive amount over the years from running her own company in the crafting supply industry.

How did Sara Davies make her fortune?

Sara studied at the University of York and graduated with a first-class business degree in 2006.

It was during her academic study that she founded her own company named Crafter's Companion and, soon after, Sara then decided to create her own product, called The Enveloper, from her humble kitchen table.

MORE: Gogglebox star inundated with congratulations after welcoming new family member 

MORE: BBC Breakfast star Jon Kay lands new presenting role away from show 

The idea grew into a huge success, selling 8,000 products in its first 24 hours. Crafter's Companion then hit the jackpot and, upon graduating, Sara's company was bringing in a reported turnover of over half a million pounds.

Now, Crafter's Companion continues to be hugely popular and has reached international heights. Sara employs over 200 staff members and her products ship to over 40 countries around the globe.

In 2016, Sara was awarded an MBE by Prince William for her services to the industry. Chatting to HELLO! back in 2022, Sara opened up about how honoured she was to receive the prestigious award.

Sara Davies has built a hugely successful career in business and television© Instagram
Sara Davies has built a hugely successful career in business and television

"I had a 50-pound bump at the time! When the palace contacted me, I was pregnant and so they said they could give me optional dates for when I could go and there was only one date available before I had the baby. So my assistant said to me, 'Do you want to wait?' and I said, 'Absolutely not.'"

She continued: "Someone had obviously whispered in Prince William's ear what to say in particular, and I waddled up and had no idea what he was going to say. And after he said: 'Wow, that looks like it's coming soon!' He then said, 'So, that enveloper, that's a really good product isn't it?' and I was so taken aback.

Sara Davies joined Dragons' Den in 2019© Andrew Farrington
Sara Davies joined Dragons' Den in 2019

"I wasn't thinking straight that somebody's obviously just whispered in his ear but, in my head, he knew all about my enveloper! And I was so transfixed, and I always think if I have time to go back to that moment, I would totally say to him, 'Is your Grandma into making cards, like?' 

"I'd love to have that moment back to get that witty one-liner in. So, I said thank you and then waddled backward!"

MORE: Cormoran Strike: Everything to know about the new novel

Sara Davies smiles on BBC's Dragons' Den© Screen grab
Sara Davies on BBC's Dragons' Den

How much is Sara Davies' property worth?

Sara lives at home in the North East with her husband Simon and their two sons, Oliver and Charlie. Thanks to her success in the business world, Sara and her family live in a gorgeous mansion and although the property's value isn't known, she has shared a few snaps online that prove their home has stunning interiors.

The kitchen has cream units and black granite worktops with a large island unit in the middle. Windows look onto her garden and there is a dining table on the other side of the open-plan space. Sara filmed inside what looks like her bedroom, which has cream carpets, a green patterned wallpaper on one wall and a large mirror. In the reflection, a wooden dressing table is visible.

Sara Davies takes selfie on sofa at home in Newcastle© Instagram
Sara Davies at home in Newcastle

What else is there to know about Sara Davies' career?

As well as her appearances on television shows like Dragons' Den and Strictly Come Dancing and running Crafter's Companion, Sara is also an ambassador for Smart Works Newcastle, a charity that aims to help women get into work. If the name sounds familiar, that might be because Meghan Markle is also an ambassador for the initiative.

Sara spoke to HELLO! about what it was like finding out Meghan Markle also had a hand in helping the charity: "I didn't know she was going to be involved until after I'd agreed to be involved!

"So I agreed to do it, and when I had the call with the lady who runs the whole charity, she obviously told me about Meghan Markle and it sounds like Meghan had the same feeling that I did about what a great cause it was: how it was about female empowerment and how it's not just about dressing well but how you can make somebody feel, and how you can influence someone who's interviewing you to feel as well. I was really proud and quite humbled when I heard she was involved too."

More TV and Film

See more