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Best Christmas ads 2023: as they’re announced, from John Lewis to Disney

Discover the best commercial offerings for Christmas 2023... 

Best Christmas ads 2023: as they’re announced, from John Lewis to Disney
Emmy Griffiths
Emmy GriffithsTV & Film Editor
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If you’re cracking out the tinsel on 1 November, or counting out your pieces of coal for the fire until Christmas Day, sadly there’s no stopping it - ready or not, the festive season is coming! With new Christmas ads everywhere we turn, here are all of the ads in one place - from Asda’s Rick Astley special to Coca-Cola’s offering for 2023. Enjoy!

John Lewis

John Lewis is typically the MVP of all Christmas adverts, and this year is no different. We've had monsters under the bed and snowmen finding love, but this year it's all about a young boy's friendship with a rather unconventional Christmas tree, Snapper - and is all about families making their own traditions, and letting them grow. 

Snapper: The Perfect Tree | John Lewis & Partners | Christmas Ad 2023


As the head of all things magical, Disney's advert is as whimsical and special as you'd hope it would be! All around the world, families are singing A Dream is a Wish Your Heart Makes in different languages, revealed how everyone is united by a universal wish to be together with their loved ones during the Holidays. We have to admit, it's a bit of a tear jerker! Academy Award-winning actress and singer Ariana DeBose delivers the opening lines in the English version, and voice actresses who play Wish protagonist Asha, sing them in over seventeen other languages. 

A Wish For The Holidays | Disney Christmas Advert 2023 | Disney UK


Sir Michael Buble has defrosted for a very special Christmas with Asda! This time, he is a colleague at Asda, and here to help them get festive. Who can resist his Christmas singing, even if it is November right now?! Speaking about the ad, one person wrote: "I don’t celebrate Christmas, but I’ve always liked its ambience. And it wouldn’t be Christmas without Michael Buble (and Mariah Carey). When he started to sing those few words, it instantly made me smile." 

WATCH: Michael Buble is with Asda this Christmas!


One little girl wants to know what Santa has for his Christmas dinner. Cue Sainsbury’s colleagues on hand to help as they share all of their suggestions of festive dishes, showstoppers and treats while showcasing a delicious array of Sainsbury’s tasty treats - oh, and did we mention that Rick Astley himself makes an appearance?! The star has some questions about Santa’s love of cheese - but see it for yourself! 

This Christmas, one little girl asks one BIG question | Sainsbury's Christmas 2023

Speaking about being involved in the shoot, Rick said: "For me, food plays such an important part during the holidays and we’re always looking to bring something exciting to the Christmas dinner table whether that’s a new starter or a surprise showstopping dessert. It was a real honour and so much fun to join the Sainsbury’s store team on the shoot – even if they did pull me up on my cheeseboard before dessert suggestion!" 

Marks and Spencer 

Marks and Spencer’s Christmas ad, starring the likes of Tan France, Sophie Ellis-Bextor and Hannah Widdringham, has received criticism over its decision to forgo Christmas traditions to enjoy the festive season your way. There was also backlash after an image was shared on the store’s social media of Christmas hats burned in the fireplace being the colours of the Palestine flag. M&S has since apologised, and said "the intent was to playfully show that some people just don't enjoy wearing paper Christmas hats". 

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Kevin’s back! This time, the ad takes on a Willy Wonka theme as William Conker invites a motley crew of fruits and vegetable friends to visit his gravy-filled wonderland - and warns them to behave themselves as they all fall afoul of the factory. Fans loved it, with one writing: "Well it's now definitely Christmas time because Kevin is back and this ad is brilliant. They outdo themselves every year and I always start to feel like it's Christmas the moment I see Kevin." 

Aldi Christmas Advert 2023

Coca Cola 

Of course, we have our 'holidays are coming' advert, but Coco-Cola has another sweet offering from the Father Christmas or, in this case, many Father Christmases! The idea is that everyone can help each other out, give gifts and do that bit more for others. We’re not crying, you are!

The World Needs More Santas | Coca-Cola

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