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Gwen Stefani shares glamorous behind-the-scenes photos as she marks milestone launch

The Hollaback Girl singer is more than just a pop star

gwen stefani anniversary
Ahad Sanwari
Ahad Sanwari - New York
Senior WriterNew York
28 February 2022
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Gwen Stefani has had several accomplishments throughout the course of her career, and took to social media to celebrate one that's quite special to her.

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The singer shared a series of pictures on Instagram over the weekend of herself as part of a fun and glamorous shoot for her coming make-up brand GXVE.

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She revealed, however, that the reason for the shoot was special, since it was the one that would launch the brand in the market, remarking that she had been working on the project for the past three years.

Gwen sported a bold red lip for the main shot, wearing a simple black turtleneck with the sleeves rolled up, her blonde locks up in a retro-style ponytail, and several chunky gold bracelets.

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In her caption, she wrote: "I had so much fun creating this brand over the last 3 years. Here are some sneak peeks behind the scenes... can't wait to show you more @gxvebeauty #gxve."

Fans in the comments instantly took to raving over Gwen's sensational look and praise her for the achievement, with one saying: "I am so so so proud of you and what you are doing!!!! Thank you for being [an] inspiration!!! CANT WAIT FOR #GXVE."

View post on Instagram

Gwen celebrated the upcoming launch of her make-up brand

Another also sweetly wrote: "Such an awesome makeup campaign! Congratulations on your new project #GXVE."

The Sweet Escape hitmaker's GXVE brand will be part of her already existing GX brand of fashion accessories that she has frequently promoted on her social media.

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Along with a snapshot of some of their products, the official GXVE Instagram page elaborated on the mission of the organization, saying: "GXVE, pronounced 'give,' was inspired by how @gwenstefani has signed her name since high school... Gx (Gwen with a [kiss emoji]).⁣

"'GXVE' is a nod to the endless sharing of inspiration within our community of makeup lovers— celebrating each other's creativity & individuality. We create looks to express ourselves, learn from each other, and take that with us. That's the give and take of being a part of this community.⁣

View post on Instagram

The singer's brand is inspired by the way she signs her name

"And we can't wait to watch what you create with GXVE."

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