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Holly Willoughby sets the record straight about her hair - does she really use store-bought hair-dye?

People doubted the ITV star…

Leanne Bayley
Director of Lifestyle & Commerce
Updated: April 23, 2020
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If you're wondering how Holly Willoughby's hair looks so perfect on lockdown, wonder no more! The popular TV personality has taken to Instagram to tell her followers the truth about her hair colour. The This Morning star recently posted a video to share a step-by-step guide to dyeing her roots, all from the comfort of her own bathroom. Alongside the clip, she wrote: "Tomorrow morning on This Morning I know I will get an awful lot of questions asking how come I’ve managed to get my hair colour done whilst we are in lockdown (roots were getting out of control!)... I thought it’s a good opportunity to answer that question and a few others... Do I really use Garnier to tint my own hair and if so how do I do it?... Hope this helps if you are considering home hair colour for the first time ... Always do a patch test and follow the instructions…"

Watch Holly transform her own hair

In the video, the blonde beauty revealed that she has always dyed her hair at home; while she does get her highlights done "once in a blue moon", "nine times out of ten, this is the tint I do," she revealed. And the good news is that her go-to dye is completely affordable. Holly uses Garnier Nutrisse – 10.01, called Baby Blonde, which retails for as little as £5.79.

holly garnier

Garnier Nutrisse  10.01, £5.79, Superdrug


It's not the first time she has taken to Instagram to set the record straight. Last summer, wearing a cute yellow J.Crew T-shirt, the TV star shared with her fans that she REALLY does use the £5.79 hair-dye from the shops, rather than a salon colourist.

Talking directly to the camera, Holly said: "So, probably my most asked question on social media is, do I actually dye my own hair using Garnier Nutrisse Blonde? And the answer is YES.

MORE: 5 buys from £5 to recreate Holly Willoughby's home as your own

"I mean, I can't believe it comes as that much of a surprise to people. Although saying that, I can, in a way, because when I first started using it, and Garnier approached me to be their brand ambassador, I thought 'I'd love to, I use loads of your other products but I'm not sure you're going to get me to the right blonde. I'm not sure you can get me MY blonde - the Holly Blonde.

MORE: Holly's favourite skincare product costs just £2.99

"And it did and I was completely surprised. So the answer to that is yes I do and you should try it because it leaves your hair really soft and shiny, and the blonde that you wanna be."

View post on Instagram

Sticking to Instagram's strict rules, Holly declared the video as a paid advertisement with Garnier, but regardless, followers appreciated her taking the time to explain, and being honest.

One impressed fan wrote: "Nice to see someone that actually uses the product that they promote."

MORE: Holly Willoughby’s best floral dresses

Holly captioned the video telling people her particular shade of Garnier Nutrisse - 10.01, in case you care. This is called 'Baby Blonde' and lasts for up to eight weeks.

These are the blonde home hair kits with five star reviews on Amazon...

1. Schwarzkopf Hair Color Expert Omegaplex Dye, £6.79, Amazon

blonde dye 2

2. Garnier Nutrisse Bleach Hair Dye Permanent, £5.79, Amazon

blonde dye 3

3. L'Oreal Preference Permanent Hair Dye, £6, Amazon


blonde dye 5

4. Clairol Nice'n Easy Permanent Hair Dye, £8.94, Amazon

hair dye 1

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