Holly Willoughby has taken to Instagram to tell her followers the truth about her hair colour. Wearing a cute yellow J.Crew T-shirt, the blonde beauty spoke to camera to tell her fans whether she REALLY uses £5.79 hair-dye from the shops, rather than a salon colourist.
Talking directly to camera, Holly said: "So, probably my most asked question on social media is, do I actually dye my own hair using Garnier Nutrisse Blonde? And the answer is YES.
READ: Holly Willoughby looks stunning makeup-free on her summer holiday
"I mean, I can't believe it comes as that much of a surprise to people. Although saying that, I can, in a way, because when I first started using it, and Garnier approached me to be their brand ambassador, I thought 'I'd love to, I use loads of your other products but I'm not sure you're going to get me to the right blonde. I'm not sure you can get me MY blonde - the Holly Blonde.
MORE: Holly's favourite skincare product costs just £2.99
"And it did and I was completely surprised. So the answer to that is yes I do and you should try it because it leaves your hair really soft and shiny, and the blonde that you wanna be."
Sticking to Instagram's strict rules, Holly declared the video as a paid advertisement with Garnier, but regardless, followers appreciated her taking the time to explain, and being honest.
One impressed fan wrote: "Nice to see someone that actually uses the product that they promote."
MORE: Holly Willoughby shares new Truly ad campaign and we're beyond excited
Holly captioned the video telling people her particular shade of Garnier Nutrisse - 10.01, in case you care. This is called 'Baby Blonde' and lasts for up to eight weeks.
Like this story? Sign up to our newsletter to get other stories like this delivered straight to your inbox.