Holly Willoughby's best floral dresses: from Warehouse to & Other Stories


The presenter adores this perfect all-seasons style


holly willoughby spring dress
Fiona Ward
Fiona WardContributing Writer
Updated: January 20, 2022

Holly Willoughby's This Morning wardrobe is undoubtedly one of the best on TV, and every day we eagerly await her Instagram post sharing her look.

The 40-year-old wears everything from tailored trousers to mini skirts well, but it's her gorgeous floral dresses we love the most.

MORE: Holly Willoughby's polka dot dress could be from Pretty Woman - and fans are in meltdown

Whether it’s a fun and flirty style from high street store & Other Stories or the latest M&S must-have, Holly knows exactly what works for her - and we're only too happy to follow her lead! These are some of our favourite floral dress styles she has worn on the show, and where to get your hands on them…

Holly Willoughby stands in a room, smiling, wearing a green dress and black tights.

Floral mini dress, £45, Nobody's Child

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Holly wore this floral mini dress from Nobody's Child for her return to This Morning earlier this month. It's selling out quickly, but you can shop a lookalike style here.

Holly Willoughby stands against a white wall in a gray dress, smiling.

Tayla dress, £129, Ghost

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We loved this vintage-style dress Holly wore back in November. The ghost midi has a flattering fit and flare style, and it's still available to shop now.

MORE: Holly Willoughby's 12 most jaw-dropping wedding dresses on Dancing on Ice

Holly Willoughby stands in a corner wearing a teal floral dress and beige heels.

Ghost Luella dress, was £95 now £47.50, John Lewis

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Just a few weeks earlier, the This Morning presenter also wore Ghost's Luella dress, which has since been seen on the likes of Vogue Williams. It's sold out in several colourways, but you can find it yellow and pink at John Lewis.

Holly Willoughby stands against a white wall in a red floral dress and black heels.

Botanical garden print dress, was £119 now £69, Whistles

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Last summer, Holly stunned in a pretty floral number from Whistles. The ruffled mini dress features gorgeous shoulder frills and a swishy above the knee skirt.

Holly Willoughby stands next to a clothing rack, wearing a red floral dress and smiling.

Nobody's Child Felicia dress, £45, ASOS

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Holly wore another Nobody's Child number in September. The sustainably-made floral midi is available on ASOS in pink.

Holly Willoughby stands in a hallway, wearing a floral dress and smiling.

Rixo Jenna dress, was £275 now £139, Flannels

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How gorgeous is the Rixo dress Holly wore in June? The summery floral midi is now on sale for £139.

Holly Willoughby stands in a hallway, smiling, wearing a floral dress.

Floral mini dress, was £52 now £36.40, La Redoute

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Holly embraced the spring weather in this chic number from La Redoute in April. We think it would look gorgeous with trainers or sandals, too...

Holly Willoughby stands in a room, smiling, wearing a green floral dress and black tights.

Midi dress, was £60 now £44, & Other Stories

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The gorgeous mother-of-three wowed This Morning viewers in this minty fresh & Other Stories frock which comes complete with puff shoulders, a leg-split and a subtle green print. The green shade is sadly sold out but there are a few sizes still available in black.

Holly Willoughby stands in a hallway, smiling, wearing a floral dress and brown heels.

Mini shirt dress, was £65 now £44, & Other Stories

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Hello, spring! Holly looked gorgeous in this flirty mini dress from one of her favourite brands, & Other Stories, in March last year. It's in the sale at the moment, so hurry before it sells out.

Holly Willoughby stands in a room wearing a green floral dress and black shoes.© Photo: Instagram

Green silk dress, £325, L.K. Bennett

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Holly looked stunning in this statement collar dress from L.K.Bennett, teaming the look with black heels. Made from luxurious silk, the archive floral fabric gives a vintage feel that we're seriously swooning over.

Holly Willoughby smiling in a floral dress, taking a selfie in a room.

Garland dress, £231, L.K.Bennett

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Holly is clearly loving shopping at L.K.Bennett for her floral staples - she chose this beautiful purple midi dress for an episode of This Morning in May 2020. The 'Garland' dress features a pretty vintage floral pattern, subtle puff sleeves and an empire line silhouette. 

Holly Willoughby smiling and taking a selfie in a blue floral dress.

Floral Print Silk Tea Dress, £195, L.K.Bennett

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Again, Holly chose a silky L.K.Bennett number for an April 2020 episode of This Morning - looking elegant as ever in the floral printed midi, which features bow details at the neckline and a floaty A-line skirt. Made from luxurious silk, its original price is £295, but it is now reduced to £195 - time to grab a bargain?

Holly Willoughby stands in a room wearing a floral dress, smiling at the camera.

Floral midi dress, £24.50, Warehouse

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High street brand Warehouse is another favourite of the presenter, and this colourful midi number makes us crave warmer weather! It's since sold out, but we've spotted a very similar style from the brand.

READ: Every time Holly Willoughby gave us wedding dress inspiration

That's our new season wardrobe inspiration sorted. Thanks, Holly!

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